Dana Green Email & Phone Number

Durango, CO, US

Philadelphia, PA, US

Philadelphia, PA, US

West Chester, Pennsylvania, US

• Leads and mentors a team of 8 that is responsible for the comprehensive strategy development and execution of go to market strategies that include cross-platform campaigns, brand launches, events, and priority.
• Acts as the liaison for all aspects of communication and planning across owned, paid, and earned channels to ensure campaign deliverables are briefed and completed by managing timelines and overall project plan..
• Continually optimizing media plan and partnerships from campaign launch through ongoing sustaining and retargeting tactics to maximize performance from small scale to multi-million-dollar campaigns.
• A portion of the team is responsible for owning operations and tactical execution across social paid marketing and media strategies to deliver against growth and ROI goals as well as program reporting and analysis of.
• Responsible for an internal marketing program dedicated to vendor sponsorship opportunities for merchandise vendors or marketing companies which increases their business and brand awareness and that also provides.

West Chester, Pennsylvania, US

• Led onsite merchandising, promotions, and digital strategy for one of the top eCommerce retailers in North America. Plans and directs initiatives across online platforms including, digital events (e.g. Cyber Monday.
• Managed a team of 6 professionals accountable for running events, sweepstakes, and other key initiatives to deliver the sales and customer acquisition plan.
• Utilized data analytical tools to inform strategy and optimize pages/campaigns including Coremetrics, Google Analytics, Microstrategy, and creating/manipulating internal tableau reports.
• Analyzed customer relevancy/targeting approach across digital platforms, determining when and where to deliver appropriate content/messaging for select customer segments to positively influence their onsite experience.
• Managed a budget for sweepstakes promotions.
• Regularly partnered with the UX and testing team resulting in onsite A/B tests ranging from personalization, content targeting, navigational masthead improvements, etc.

West Chester, Pennsylvania, US

• Managed a 6-person analytics team responsible for quantifying digital customer behavior, TV viewership analysis and reporting, social marketing exploration, and real-time analytics to provide recommendations for.
• Spearheaded the development of QVC’s 1st real-time digital command center which provided real-time insights into customer transaction data, digital behavior, external retail and product trends, and functioned as a data.
• Used external data sources such as Hitwise, Comscore, and Brandwatch to monitor the marketplace and competitive landscape. Shared opportunities, potential threats, and industry trends to aid in merchandising and.
• Developed KPI reports and observations using Tableau, driving analysis for opportunities to improve media performance, website customer engagement, and customer conversion.

West Chester, Pennsylvania, US

West Chester, Pennsylvania, US

West Chester, Pennsylvania, US

West Chester, Pennsylvania, US

Conshohocken, Pennsylvania, US

• Interactive Forums is a strategic healthcare marketing and research agency. We help our clients overcome complex business challenges through highly specialized marketing, educational and research programs developed in.
• Position is focused around assisting with the development, coordination, and execution of programs, marketing initiatives, and research projects for pharmaceutical and health care clients ensuring high-quality.
• Participates in various client meetings
• Investigates, evaluates and provides recommendations on project approach and strategy
• Aiding in developing and implementing an internal social media strategy
• Responsible for monitoring internal website visitor traffic as well as assisting in the re-design of the corporate website

Conshohocken, Pennsylvania, US

• Planned and developed meetings, agendas, budgets, logistics and services according to client requirements
• Monitored assigned projects according to client requirements reporting progress to collaborative team
• Conducted research and analysis in support of client projects and assisted with client reporting

Tokyo, JP, JP

• Worked with 3rd party companies to address the reporting changes that are necessary
• Proactive Reporting Processes: Assist in setting up a process in addressing Web reporting issues (such as Metatags), that could be used as a proactive approach in the future.
• Web Tool Standardization: Support the Web tool set-up to ensure that brand profiles and metrics are standardized.
• Worked with brands to implement data integration and utilizing software to connect campaign identity for banner ads and paid search to unique visitors
• Mobile/Web Optimization Proposal: Collaborate with brand teams to present mobile and web recommendations that also would benefit because of FDA compliance issues
• FDA Letter Analysis: Assist in analyzing all FDA letters sent to the Pharmaceutical industry to identify trends in volume, category, etc so can anticipate areas FDA focus’s on

Tokyo, JP, JP

• Support specific projects withing the Integrated Marketing Department, around marketing media trends research, digital campaign analysis and database marketing analysis
• Conduct ad-hoc research projects as assigned by team members, using the internet, internal resources, and third party reports
• Research and document marketing trends across industries as well as specific to the Pharmaceutical Industry
• Create presentations using PowerPoint and present results to team members
• Pull and aggregate data from different sources such as Webtrends, Google Analytics, and Hitwise
• Perform analysis of data using excel functionalities

• Assisted at front desk with customers
• Answered incoming calls
• Successfully sold products to customers on a regular basis
• Reordered inventory as needed

• Performed sales calles, increasing company's consumer database
• Acquired product quotes from manufactures to find best option for clients
• Maintained, organized, and manipulated MS Excel databases
• Supported search engine optimization allowing for more clicks to websites

Bachelor, Marketing

Project Management Program