• Leads and mentors a team of 8 that is responsible for the comprehensive strategy development and execution of go to market strategies that include cross-platform campaigns, brand launches, events, and priority initiatives. • Acts as the liaison for all aspects of communication and planning across owned, paid, and earned channels to ensure campaign deliverables are briefed and completed by managing timelines and overall project plan. Maintains relationships with external agency and media partners to ensure delivery of outstanding campaign creative and execution.• Continually optimizing media plan and partnerships from campaign launch through ongoing sustaining and retargeting tactics to maximize performance from small scale to multi-million-dollar campaigns.• A portion of the team is responsible for owning operations and tactical execution across social paid marketing and media strategies to deliver against growth and ROI goals as well as program reporting and analysis of business-critical metrics.• Responsible for an internal marketing program dedicated to vendor sponsorship opportunities for merchandise vendors or marketing companies which increases their business and brand awareness and that also provides significant cost-savings to QVC and HSN.

• Led onsite merchandising, promotions, and digital strategy for one of the top eCommerce retailers in North America. Plans and directs initiatives across online platforms including, digital events (e.g. Cyber Monday, Black Friday, etc.), testing, personalization, site optimization, and video commerce.• Managed a team of 6 professionals accountable for running events, sweepstakes, and other key initiatives to deliver the sales and customer acquisition plan.• Utilized data analytical tools to inform strategy and optimize pages/campaigns including Coremetrics, Google Analytics, Microstrategy, and creating/manipulating internal tableau reports.• Analyzed customer relevancy/targeting approach across digital platforms, determining when and where to deliver appropriate content/messaging for select customer segments to positively influence their onsite experience, driving retention and revenue.• Managed a budget for sweepstakes promotions.• Regularly partnered with the UX and testing team resulting in onsite A/B tests ranging from personalization, content targeting, navigational masthead improvements, etc.• Managed third party vendor relationships with several eCommerce vendors.• Accepted temporary assignments to lead programming and retention marketing teams. Gained valuable experience managing teams that program QVC’s digital channel, manage QVC.com homepage and app, and create promotional emails and customer segmentation. • Regularly collaborated with copy, design, web development, legal, on-air broadcast, performance marketing, merchandising, planning, SEO, testing/UX, data analytics, and global payments teams.• Awarded the Qurate Global One Award for leading the execution and strategy of QVC and HSN’s first cross-promotional event resulting in record-breaking sales and email acquisition. Currently, the only two-time recipient of this accolade within the company.

• Managed a 6-person analytics team responsible for quantifying digital customer behavior, TV viewership analysis and reporting, social marketing exploration, and real-time analytics to provide recommendations for business optimization.• Spearheaded the development of QVC’s 1st real-time digital command center which provided real-time insights into customer transaction data, digital behavior, external retail and product trends, and functioned as a data innovation lab. Awarded the QVC Inaugural Global One Award as a result of this effort. QVC’s use in real-time data also the recipient of the Digital Edge 50 Award (from IDG) and the Analytics 50 Award from Drexel University. • Used external data sources such as Hitwise, Comscore, and Brandwatch to monitor the marketplace and competitive landscape. Shared opportunities, potential threats, and industry trends to aid in merchandising and promotional decision-making.• Developed KPI reports and observations using Tableau, driving analysis for opportunities to improve media performance, website customer engagement, and customer conversion.

Interactive Forums is a strategic healthcare marketing and research agency. We help our clients overcome complex business challenges through highly specialized marketing, educational and research programs developed in collaboration with key healthcare stakeholders. • Position is focused around assisting with the development, coordination, and execution of programs, marketing initiatives, and research projects for pharmaceutical and health care clients ensuring high-quality deliverables and timely completion• Participates in various client meetings• Investigates, evaluates and provides recommendations on project approach and strategy• Aiding in developing and implementing an internal social media strategy• Responsible for monitoring internal website visitor traffic as well as assisting in the re-design of the corporate website

• Planned and developed meetings, agendas, budgets, logistics and services according to client requirements• Monitored assigned projects according to client requirements reporting progress to collaborative team• Conducted research and analysis in support of client projects and assisted with client reporting

• Worked with 3rd party companies to address the reporting changes that are necessary• Proactive Reporting Processes: Assist in setting up a process in addressing Web reporting issues (such as Metatags), that could be used as a proactive approach in the future.• Web Tool Standardization: Support the Web tool set-up to ensure that brand profiles and metrics are standardized.• Worked with brands to implement data integration and utilizing software to connect campaign identity for banner ads and paid search to unique visitors• Mobile/Web Optimization Proposal: Collaborate with brand teams to present mobile and web recommendations that also would benefit because of FDA compliance issues• FDA Letter Analysis: Assist in analyzing all FDA letters sent to the Pharmaceutical industry to identify trends in volume, category, etc so can anticipate areas FDA focus’s on• Provide support in the delivery of campaign analysis and insights: Research and document marketing trends across industries as well as specific to the pharmaceutical industry as assigned by manager• Helped to plan and a business lunch and learn on behalf the Integrated Marketing department

• Support specific projects withing the Integrated Marketing Department, around marketing media trends research, digital campaign analysis and database marketing analysis• Conduct ad-hoc research projects as assigned by team members, using the internet, internal resources, and third party reports• Research and document marketing trends across industries as well as specific to the Pharmaceutical Industry• Create presentations using PowerPoint and present results to team members• Pull and aggregate data from different sources such as Webtrends, Google Analytics, and Hitwise• Perform analysis of data using excel functionalities• Assisted with promotional material management• Participated in creating a marketing campaign proposal for a brand team• Managed Zinc Map regulatory database

• Assisted at front desk with customers• Answered incoming calls • Successfully sold products to customers on a regular basis• Reordered inventory as needed

• Performed sales calles, increasing company's consumer database• Acquired product quotes from manufactures to find best option for clients• Maintained, organized, and manipulated MS Excel databases• Supported search engine optimization allowing for more clicks to websites