Dana Fisk, Chdm Email & Phone Number

Director of Marketing Managing overarching program for Second Wave Marketing, at Evolution Hospitality.

Orlando

Generate Profitable Market Share through Activate Marriott Rewards channels, eMail Marketing, property, hotel type and brand offers , Improve Need time Occupancy , packages Driving Direct to m.com, OTA Optimization Strategy, GDS, Create a compelling Competitive Experience on Marriott.com through Enhanced SEM tactics, Support global eChannels strategy, Grow Group revenue through online channels,QuickGroup enhancements, manage Hotel Website content on meetings/groups pages Digital… Show more Generate Profitable Market Share through Activate Marriott Rewards channels, eMail Marketing, property, hotel type and brand offers , Improve Need time Occupancy , packages Driving Direct to m.com, OTA Optimization Strategy, GDS, Create a compelling Competitive Experience on Marriott.com through Enhanced SEM tactics, Support global eChannels strategy, Grow Group revenue through online channels,QuickGroup enhancements, manage Hotel Website content on meetings/groups pages Digital Marketing: Network and retargeting - Display (CPA), Travel Site Link Strategy - text (emedia), Supplemental Digital Marketing Opportunities- Adara and Sjojern Drive Stakeholder Satisfaction through owner relations and confidence, Measure/track and report out performance quarterly, Collaborate with Sales and RM to drive top line revenue. Show less

Orlando, Fl

Hotel day to day partner contact and support for managing inventory and rates in the Travelocity Net Rate programResponsible for maintaining and growing relationships with 180 hotel partners in 6 separate markets. Was required to be knowledgeable about each markets seasonalities, trends and key players who influenced the market. Identify new properties for partnerships and see them through from contract negotiations and setup to ongoing support of partner relationship… Show more Hotel day to day partner contact and support for managing inventory and rates in the Travelocity Net Rate programResponsible for maintaining and growing relationships with 180 hotel partners in 6 separate markets. Was required to be knowledgeable about each markets seasonalities, trends and key players who influenced the market. Identify new properties for partnerships and see them through from contract negotiations and setup to ongoing support of partner relationship. Ensure Travelocity’s rates are in parity with competitors by means of active troubleshooting with hotel partners and their support staff. Utilize a consultative sales approach to achieve the most strategic plan for partners while offering the best promotions to shoppers.Monitor performance to ensure that revenue is exceeding goals; adjust strategy as needed. Review reporting via Qlikview System to quickly identify opportunities to grow business. Attend regular training within the company on new systems, programs and new intives to stay current with an ever evolving marketplaceResponsible for keeping all content current, including making regular updates to property descriptions and property alerts. Show less

Orlando, Fl

Overall Growth from$1.68 Million in 2009 to $4.61 Million for 2010 in Room Revenue. Negotiated contracts to initiate immediate room revenue from top OTA sites. Developed crucial relationships with market contacts to maintain top page placement with these sites to generate top 10 production in Orlando. Established AAA rating and Official Appointment designation.Enrolled property in STAR Report and determined Competitive Set. Lead the property to achieve and maintain… Show more Overall Growth from$1.68 Million in 2009 to $4.61 Million for 2010 in Room Revenue. Negotiated contracts to initiate immediate room revenue from top OTA sites. Developed crucial relationships with market contacts to maintain top page placement with these sites to generate top 10 production in Orlando. Established AAA rating and Official Appointment designation.Enrolled property in STAR Report and determined Competitive Set. Lead the property to achieve and maintain 100% Rev Par Index YTD as of September 2010.Developed PSR to monitor rates and strategy. Created discount rate programs including: Florida/Georgia, Government, Advance Purchase, Last Minute and Seasonal Promotions to target need dates and generate revenue from company websites.Developed properties website: www.LakeEveResort.com Enabling easy transitions while remaining sales focused with user friendly navigation. As a result, Look to Book percentage grew from 3% to current YTD of 5.6%.Negotiated wholesale contracts with key companies.Solicitation of Orlando corporate market generated $250,000 in additional local revenue.Designed all Marketing Material for entire property including: business cards, rack cards, fact sheets and postcards.Developed and completed monthly segmentation report monitoring all monetary/room night production. Created Annual Marketing Plan, Sales Budget and manged expenses for Sales Department.Handled all SMERF Groups, Citywide leads, CVB Leads, RFP’s and negotiation of all group rates.Responsible for all development and training of existing Sales Manager. Created a weekly schedule of accountability such as training programs, role playing and cold call strategies to assist in the Sales Managers development. As a result, Sales Manager figures excelled from Sept. 1, 09 to attain $1.2m fulfilled/future contracted revenue. Assisted in the development of training all Front Desk Agents on organization, protocols, procedures and customer service. Show less

Orlando, Fl

Overall Revenue Growth of 5% for Residence Inn and 6% for Springhill Suites from 2007-2008 time period.Responsible for all Corporate Local Negotiated Rates and Groups including soliciting, telemarketing and cold calling to generate new business.Monthly maintenance of existing corporate accounts providing an average of $40,000 per month combined revenue.Created Daily Pace Report to monitor pick up, as well as a Weekly Segmentation Report. Execution and submission… Show more Overall Revenue Growth of 5% for Residence Inn and 6% for Springhill Suites from 2007-2008 time period.Responsible for all Corporate Local Negotiated Rates and Groups including soliciting, telemarketing and cold calling to generate new business.Monthly maintenance of existing corporate accounts providing an average of $40,000 per month combined revenue.Created Daily Pace Report to monitor pick up, as well as a Weekly Segmentation Report. Execution and submission of weekly PSR for Residence Inn and Springhill Suites Orlando Convention Center. Participated in weekly calls to review the properties current revenue and rate strategies. Worked daily with General Managers and Revenue Managers to determine proper rates and restrictions.Directed CityWide Market Sales Manager – Lead in the development of rate strategy and solicitation goals.Maintained top ranking on the STAR Report for both properties; above 110 Rev Par Index for Springhill Suites and 120 Rev Par Index for Residence Inn. Best of the Best Finalist for Sales Professional of the Year - 2008 Show less