Dana Boulden Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, Us

• Independently lead a regionally known design consultancy for 10+ years with a host of higher education and agency clients• Developed semi-monthly in-store signage kit rollouts for GNC and Rite Aid• Executed the marketing campaign for seven seasons at Pittsburgh Opera including custom illustrations, typography, direct mail for donor acquisition, and web graphics• Conducted audits and created site maps for the redesign of 30+ websites• Streamlined the quarterly print production of 60+ page booklets via InDesign expertise• Designed weekly social media event graphics and taproom flyers for a regional craft brewery• Created original textile designs and pattern repeats for a line of handbags and luggage, creating 3D mockups from flat art, and staying on top of trends and seasonal color palettes • Partnered regularly with ad agencies to assist in campaign development, meeting tight deadlines, and participating in RFP development for new business pitches• Interviewed 50+ couples to deliver personalized stationery and matching branded consumer goods for their weddings and negotiated reduced printing costs• Clients: The Art Institute of Pittsburgh, Carnegie Mellon University, GNC, Heinz History Center, Pittsburgh Opera, Rite Aid, The Skin Center, Sydney Love Bags, University of Pittsburgh• Design consultant for the following advertising agencies: Atlas Marketing, BarkleyREI, Brunnerworks, Buzzhoney, Engauge, Garrison Hughes, Gatesman, Hullabaloo Agency, MARC USA, Mullen, Netplus Marketing, Red House Communications

Pittsburgh, Pa, Us

• Drives brand alignment for 100+ divisions across the university with strategically-focused design solutions• Collaborates with a creative team of copywriters, designers, freelancers, production artists, photographers, printers, and outside vendors to deliver fun, inclusive, and accessible visuals to a university community of more than 15,000 individuals• Guides clients through detailed presentations of creative concepts while driving innovation in design, typography, and animation• Lead environmental graphic designer on the university's welcome center — a $5M state-of-the-art visitors space for prospective students, donors, and community members• Designs environmental graphics (interior and exterior) across campus with opportunities for situated cognition and storytelling — including the branding of a $1M residence hall project to increase the number of undergraduates living in campus housing• Creates digital assets for CMU news articles and press releases for national outlets like Washington Post and NY Times • Led the creative development of an integrated campus-wide COVID-19 awareness campaign (logo, print, bus shelters, social media, and web) with seasonal refreshes which saw 636K impressions, 13,563 engagements, and 2,484 link clicks on Twitter in Q4 of 2020 • Develops detailed storyboards for videos and sequencing of motion graphics• Art direct multi-day photo, video, and drone shoots across campus• Integrates departmental landing pages and redesigns content to live within university's CMS• Builds highly visual PowerPoint presentations for confidential Board of Trustees and University Leadership meetings• Volunteers on the Marketing & Communications' Diversity, Equity, and Inclusion group and has completed Bias Busters workshops and Green Dot training

Fayetteville, Nc, Us

• Art directed photoshoots across 10 North Carolina islands resulting in award-winning vacation guide• Client: Brunswick Islands Convention and Visitors Bureau

Pittsburgh, Pa, Us

• Packaging design concepts for Daily's Cocktails and GNC• Clients: Bob Evans, Cub Cadet, Daily's Cocktails, GNC, Philips Respironics

Pittsburgh, Pa, Us

• Art directed an animated "Please Play Responsibly" Pennsylvania Lottery PSA for $300M+ jackpots, which still airs today• Lead designer for Rite Aid's Glam Camp promotion that increased front end sales of teen shoppers — included ad buys in Teen Vogue and annual trade show booth designs• Designed microsite and shareable content for Mead Five Star's back-to-school promotion• Clients: Geauga Lake Amusement Park, Mead Five Star, Rite Aid, Pennsylvania Lottery

Bachelor, Graphic Design

Associate, Design And Visual Communications