Dana Boulden Email and Phone Number
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I'm a seasoned creative professional with a solid background working in the marketing and advertising industry. I'm dedicated to exceeding expectations through creative problem-solving while managing multiple projects simultaneously while staying mindful of project timelines, goals, and budgets. I thrive on communicating visual ideas, helping brands succeed, and bringing innovative ideas to life. I began my career working for two of Pittsburgh's largest advertising agencies where I executed multi-channel designs for a roster of 20+ national accounts.I'm always looking to grow my personal and professional network. Please feel free to connect via LinkedIn or email me at danaboulden@gmail.com.Impacts:• Led the creative development of an integrated campus-wide COVID-19 awareness campaign (logo, print, bus shelters, social media, and web) with seasonal refreshes which saw 636K impressions, 13,563 engagements, and 2,484 link clicks on Twitter in Q4 of 2020 • Executed the marketing campaign for seven seasons at the Pittsburgh Opera including custom illustrations, typography, direct mail for donor acquisition, and web graphics• Art directed an animated "Please Play Responsibly" Pennsylvania Lottery PSA for $300M+ jackpots, which still airs todaySpecialties: • Advertising• Animation• Art Direction• Branding & Identity• Creative Direction• Concept Development• Digital Illustration• Environmental Graphics• Event Branding• Graphic Design• Integrated Marketing• Mastery of Adobe Creative Suite: InDesign, Photoshop, and Illustrator• Packaged Consumer Goods Design• Microsoft PowerPoint Presentation Design• Personalized Stationery Design• Print Production/4-Color Process Printing• Project Management• Social Media• Storytelling• Textile & Fabric Design• Video Storyboards• Web DesignIndustries: • Advertising• Consumer Packaged Goods• Food & Beverage• Healthcare• Higher Education• Retail
Highmark Health
View- Website:
- highmarkhealth.org
- Employees:
- 15286
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Highmark HealthPittsburgh, Pa, Us
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Senior Creative Design AnalystHighmark Health May 2022 - PresentPittsburgh, Pennsylvania, Us
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Owner & Lead DesignerCreme Fraiche Design Feb 2008 - Present• Independently lead a regionally known design consultancy for 10+ years with a host of higher education and agency clients• Developed semi-monthly in-store signage kit rollouts for GNC and Rite Aid• Executed the marketing campaign for seven seasons at Pittsburgh Opera including custom illustrations, typography, direct mail for donor acquisition, and web graphics• Conducted audits and created site maps for the redesign of 30+ websites• Streamlined the quarterly print production of 60+ page booklets via InDesign expertise• Designed weekly social media event graphics and taproom flyers for a regional craft brewery• Created original textile designs and pattern repeats for a line of handbags and luggage, creating 3D mockups from flat art, and staying on top of trends and seasonal color palettes • Partnered regularly with ad agencies to assist in campaign development, meeting tight deadlines, and participating in RFP development for new business pitches• Interviewed 50+ couples to deliver personalized stationery and matching branded consumer goods for their weddings and negotiated reduced printing costs• Clients: The Art Institute of Pittsburgh, Carnegie Mellon University, GNC, Heinz History Center, Pittsburgh Opera, Rite Aid, The Skin Center, Sydney Love Bags, University of Pittsburgh• Design consultant for the following advertising agencies: Atlas Marketing, BarkleyREI, Brunnerworks, Buzzhoney, Engauge, Garrison Hughes, Gatesman, Hullabaloo Agency, MARC USA, Mullen, Netplus Marketing, Red House Communications
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Senior Graphic DesignerCarnegie Mellon University Jan 2018 - May 2022Pittsburgh, Pa, Us• Drives brand alignment for 100+ divisions across the university with strategically-focused design solutions• Collaborates with a creative team of copywriters, designers, freelancers, production artists, photographers, printers, and outside vendors to deliver fun, inclusive, and accessible visuals to a university community of more than 15,000 individuals• Guides clients through detailed presentations of creative concepts while driving innovation in design, typography, and animation• Lead environmental graphic designer on the university's welcome center — a $5M state-of-the-art visitors space for prospective students, donors, and community members• Designs environmental graphics (interior and exterior) across campus with opportunities for situated cognition and storytelling — including the branding of a $1M residence hall project to increase the number of undergraduates living in campus housing• Creates digital assets for CMU news articles and press releases for national outlets like Washington Post and NY Times • Led the creative development of an integrated campus-wide COVID-19 awareness campaign (logo, print, bus shelters, social media, and web) with seasonal refreshes which saw 636K impressions, 13,563 engagements, and 2,484 link clicks on Twitter in Q4 of 2020 • Develops detailed storyboards for videos and sequencing of motion graphics• Art direct multi-day photo, video, and drone shoots across campus• Integrates departmental landing pages and redesigns content to live within university's CMS• Builds highly visual PowerPoint presentations for confidential Board of Trustees and University Leadership meetings• Volunteers on the Marketing & Communications' Diversity, Equity, and Inclusion group and has completed Bias Busters workshops and Green Dot training -
Art DirectorSmith Advertising Feb 2007 - Feb 2008Fayetteville, Nc, Us• Art directed photoshoots across 10 North Carolina islands resulting in award-winning vacation guide• Client: Brunswick Islands Convention and Visitors Bureau -
Senior DesignerBrunnerworks May 2006 - Feb 2007Pittsburgh, Pa, Us• Packaging design concepts for Daily's Cocktails and GNC• Clients: Bob Evans, Cub Cadet, Daily's Cocktails, GNC, Philips Respironics -
Graphic DesignerMarc Usa / Pittsburgh Jul 2001 - Jan 2006Pittsburgh, Pa, Us• Art directed an animated "Please Play Responsibly" Pennsylvania Lottery PSA for $300M+ jackpots, which still airs today• Lead designer for Rite Aid's Glam Camp promotion that increased front end sales of teen shoppers — included ad buys in Teen Vogue and annual trade show booth designs• Designed microsite and shareable content for Mead Five Star's back-to-school promotion• Clients: Geauga Lake Amusement Park, Mead Five Star, Rite Aid, Pennsylvania Lottery
Dana Boulden Skills
Dana Boulden Education Details
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La Roche UniversityGraphic Design -
The Art InstitutesDesign And Visual Communications
Frequently Asked Questions about Dana Boulden
What company does Dana Boulden work for?
Dana Boulden works for Highmark Health
What is Dana Boulden's role at the current company?
Dana Boulden's current role is Senior Graphic Designer | Art Director | Visual Communications Designer | Senior Creative Designer.
What is Dana Boulden's email address?
Dana Boulden's email address is da****@****mac.com
What is Dana Boulden's direct phone number?
Dana Boulden's direct phone number is (435) 673*****
What schools did Dana Boulden attend?
Dana Boulden attended La Roche University, The Art Institutes.
What are some of Dana Boulden's interests?
Dana Boulden has interest in Politics, Logo Design, Fabric Design, Environment, Music, Animal Welfare, Watercolor Painting, Health.
What skills is Dana Boulden known for?
Dana Boulden has skills like Graphic Design, Logo Design, Advertising, Web Design, Art Direction, Graphics, Brand Development, Adobe Creative Suite, Typography, User Interface Design, Packaging, Marketing.
Who are Dana Boulden's colleagues?
Dana Boulden's colleagues are Kimberly Poyfair (Formerly Berus), Mba, Luanne Fanelli, Sydnee Durbin Jans, Bethany Ross, Akshith P., Scott Carroll, Kristen Gluch.
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