Principal Consultant
Current
The Growth Balance
Jul 2023 - Present
AeroLeads people directory · profile
Dana Bourke Email & Phone Number
Strategy Implementation | Customer Experience | Growth
at
The Growth Balance
1 work email found
@salesforce.com
5 phones found area 404, 415, and 770
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
The Growth Balance
Role
Strategy Implementation | Customer Experience | Growth
Location
Atlanta, Georgia, United States
Who is Dana Bourke? Overview
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Quick answer
Dana Bourke is listed as Strategy Implementation | Customer Experience | Growth at The Growth Balance, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at salesforce.com, phone signal with area code 404, 415, 770, and a matched LinkedIn profile for Dana Bourke.
Dana Bourke previously worked as Principal Consultant at The Growth Balance and Head of Customer Success at Adpipe. Dana Bourke holds Marketing, Business from University Of Georgia - Terry College Of Business.
Company email context
Email format at The Growth Balance
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{first_initial}{last}@salesforce.com
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Profile bio
About Dana Bourke
Get in touch if you'd like to have a chat and say hi! I am passionate about helping people and businesses thrive by running innovation projects that make the customer and employee experience better.My proudest recent experience was leading the digital transformation for an online farmer's market, Fresh Harvest, to drive growth and improve the customer experience. The effort led to an immediate uptick in average order value over 17% thanks to a smoother shopping experience, in addition to operational improvements freeing up over 40 hours a week across the small team. Currently I'm focused on consulting, working with small/medium businesses as a strategy implementation partner to help run meaningful initiatives. Businesses I work with are often struggling with customer churn, growing pains, or data insight gaps. When capacity or expertise is holding you back from innovating, I love to jump in and help! Ideal businesses share a passion for the triple bottom line, investing in people, the planet, and profit (3P).Having spent over 15 years of optimizing customer experience and growth strategies within B2B (Salesforce, Pardot, AdPipe) and B2C (Fresh Harvest) organizations, I'm thrilled to serve as a leader and end to end player who can identify a high impact idea, develop the idea, guide the implementation, and measure the value generated for the business.
Listed skills include Social Media Marketing, Microsoft Office, Marketing Strategy, Powerpoint, and 24 others.
Current workplace
Dana Bourke's current company
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The Growth Balance
14 roles
Dana Bourke work experience
A career timeline built from the work history available for this profile.
Head Of Customer Success
Nov 2023 - May 2024
Digital Transformation Lead
- Fresh Harvest partners with local farmers to offer weekly delivery of fresh, organic produce throughout the Greater Atlanta area.After identifying the strengths and opportunities in front of us, we made the decision to.
- Average order value increased by 17% - driven by redesigned online shopping experience
- Created a lead funnel to capture early stage web visitors for nurturing
- Saved over 30 hours of weekly manual tasks for our small team with new automations
Dec 2021 - Dec 2022
Cmo
- Growth goals: 1. Retaining customers through outstanding service 2. Gaining new customers through various channels 3. Growing offerings and educating customers about artisan goodsResults:
- Customer churn reduced by 14% from 2021 to 2022 - driven by customer journey & internal quality/training feedback loops
- Employee satisfaction increased by 15% yoy from 2021 to 2022 - driven by key organizational changes to provide role clarity, capacity and autonomy
- Launched various successful pricing & packaging changes without compromising customer satisfaction
- Forecasted 2022 order volumes at the end of 2021 based on historical data within 1.5% margin of accuracy
Jan 2021 - Dec 2021
Head Of Customer Experience
Responsible for leading & implementing strategies that strengthen our commitment to customer-centricity. Our primary business is a residential delivery service that works with local farms to bring fresh, organic produce, dairy, meats, breads, and groceries right to people's doors.
Aug 2020 - Jan 2021
Sr Manager, Strategic Retention Program
Ownership of a global program to protect long term revenue through partnering with key enterprise customers and the full account team to proactively address challenges.
Mar 2019 - Jun 2019
Senior Principal Customer Success Manager
Trusted advisor supporting a number of Salesforce's key customers through providing business and technology strategy consulting to help my portfolio of customers maximise business value from their investments in Salesforce's enterprise cloud computing solutions.
Sep 2017 - Mar 2019
Sr. Manager, Customer Success - Pardot Emea
Focused on developing and driving a strategy for creating a great customer experience in the EMEA region. Owned the customer experience metrics to measure and analyze the engagement process. Responsible for leading an ongoing improvement strategy and led cross-functional efforts to drive improvement initiatives. Maximized lifetime customer value and.
Nov 2016 - Sep 2017
Manager, Pardot Renewals Team
· Directly managed a team of 8 people · Defined the team strategy for executing win/win negotiation strategies for contract renewals that maximize contract value while protecting and enhancing the customer relationship· Led product enhancement initiatives which improved customer visibility and increased monetization opportunities· Exceeded annual renewal.
Feb 2014 - Oct 2016
Pardot Client Advocate
As a client advocate I focused on developing relationships with clients through educating them on marketing automation best practices, gathering feedback and helping them find the service plans that best fit their needs. I also worked closely with our Product Development Team to help map the future of the product based on client feedback.
Jun 2013 - Feb 2014
Business Development - Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales.
Jul 2012 - Jun 2013
Business Analyst
Served as a Business Analyst for a client in the Telecommunications Industry. My main responsibility was Quality Assurance (QA) testing and included writing and performing system and application testing to ensure developers fulfilled all business requirements in a functional way. Clear communication and collaboration with all parties was critical. Main.
Jun 2011 - Jul 2012
Marketing
· Created and managed a holistic Social Media presence (Facebook, YouTube, Wordpress, LinkedIn, Twitter)· Initiated and Managed Google AdWords PPC Campaigns· Content Marketing: Packaged and launched an ebook called “UnSelling” which drew thousands of downloads and top rankings on Amazon E-Book Best Sellers > Sales & Selling· Increased website traffic by.
Apr 2010 - May 2011
Dts
Ywam Panama
Traveled with a team of 13 from around the world to each province of Panama in Central America to serve communities.
Jul 2009 - Dec 2009
1 education record
Dana Bourke education
-
University Of Georgia - Terry College Of Business
FAQ
Frequently asked questions about Dana Bourke
Quick answers generated from the profile data available on this page.
What company does Dana Bourke work for?
Dana Bourke works for The Growth Balance.
What is Dana Bourke's role at The Growth Balance?
Dana Bourke is listed as Strategy Implementation | Customer Experience | Growth at The Growth Balance.
What is Dana Bourke's email address?
AeroLeads has found 1 work email signal at @salesforce.com for Dana Bourke at The Growth Balance.
What is Dana Bourke's phone number?
AeroLeads has found 5 phone signal(s) with area code 404, 415, 770 for Dana Bourke at The Growth Balance.
Where is Dana Bourke based?
Dana Bourke is based in Atlanta, Georgia, United States while working with The Growth Balance.
What companies has Dana Bourke worked for?
Dana Bourke has worked for The Growth Balance, Adpipe, Fresh Harvest, Salesforce, and Cgi - It Services.
How can I contact Dana Bourke?
You can use AeroLeads to view verified contact signals for Dana Bourke at The Growth Balance, including work email, phone, and LinkedIn data when available.
What schools did Dana Bourke attend?
Dana Bourke holds Marketing, Business from University Of Georgia - Terry College Of Business.
What skills is Dana Bourke known for?
Dana Bourke is listed with skills including Social Media Marketing, Microsoft Office, Marketing Strategy, Powerpoint, Microsoft Word, Strategic Planning, Customer Service, and Team Building.
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