Dana J Buchman Email and Phone Number

Coaching and consulting focused on business strategy, revenue generation, marketing, communications, and branding to support individuals, teams, and organizations in reaching their highest potential.• Enhanced brand presence and increased booking by implementing comprehensive marketing strategies for a luxury hospitality client in the Turks and Caicos Islands• Leading capital fundraising efforts for the Turks and Caicos National Museum toward a Providenciales building to further preserve the history and culture• Created and hosted bespoke events throughout the US and UK in partnership with Soho House and CHIEF, both prestigious membership organizations• Developed multiple brands from inception through execution including brand platforms (mission, vision, personality), websites, logos, and marketing templates

Creative Life Design is a unique methodology and system designed for people who are creative, innovators, neurodivergent, or non-linear thinkers to set goals, manifest their dreams, and plan their lives. Created from experience at Apple and Disney, this system is the blueprint to set intentions that feel good to pursue and work toward while living the life of your dreams today. This methodology focuses on delivering maximum productivity with infinite creativity and innovation for yourself or your teams.

Chief is a private network and the only organization designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them. Its mission is to drive more women to the top and keep them there. Chief has been recognized as one of Fast Company’s Most Innovative Companies of 2021, and its diverse membership includes 20,000 of the most senior executives in the United States.

Led all brand and guest experiences for the #1 luxury urban day spa in the US. Generated $100MM yearly including spa services, gift cards, and a proprietary skincare line. Reported directly to Co-Owners/Co-Founders, making critical decisions on the company’s strategic direction and physical operations including expansion, innovative offerings, staffing/retention, and navigating the pandemic.Key Accomplishments:• Retained 70% of memberships during the COVID19 crisis despite closures, providing critical revenue for company stability; upon reopening, generated higher-than-ever membership sales and retention, record-breaking gift card sales, and an increase in demand, NPS, and positive reviews• Built a cross-functional team from the ground up; migrated all software programs to platforms with enhanced tracking and automation, increased online product revenue by 11% in 1 year ($4MM) and enhanced operational and resource efficiencies with cost reductions across the board• Developed innovative marketing initiatives to attract new guests with internal employee engagement campaigns in addition to external marketing: increased revenue by 455% on Cyber Monday and led the holiday to achieve a record-breaking 18% increase in gift card sales*Featured in Angeleno's Health and Beauty Experts, 2022 and selected as American Spa's First Finalist, 2020 Women in Wellness Awards, PR & Marketing

Applied experience and expertise from Fortune 100 brand leaders to empower companies to reach their true potential. Helped brands succeed with effective and proven strategies from Apple's unique design, innovation, and technology, Disney's world-class storytelling and customer experience, and Mattel's child-like mindset of play.

Responsible for revenue and relevance of the Lorna Jane brand in the United States across 21 stores and B2B wholesale accounts. Successfully established US brand awareness and new customer growth for an unknown Australian brand through innovative offerings and critical company partnerships.Key Accomplishments:• Increased customers by 50% through an innovative experiential store, a series of consumer lifestyle events, and an internal/external plan focused on women’s empowerment and wellness• Successfully turned around a PR crisis into a brand benefit, introducing models of all shapes and sizes and transforming press from negative to positive around a trending body-image movement • Managed A-list celebrities and VIPs with unique and exclusive events, experiences, and shopping engagements, resulting in +241MM PR impressions and a 50% increase in instagram followers

Led an entrepreneurial project group, managing a multi-disciplinary team across the US, UK, China, and Australia. Directed physical operations and execution of a global retail store app from inception through implementation, partnering closely with international store leaders and teams. Developed robust internal and external profitable partnerships and received 3 internal promotions within 4 years.Key Accomplishments:• Achieved buy-in for key projects across various Apple business units and actively managed 42 global cross-functional teams to build an innovative app within a 9 month condensed schedule, launching in +465 global stores overnight and exceeding all KPIs• Led strategy + execution to create a new brand, Today at Apple (Cannes Grand Prix & Titanium Lion winner), including brand and influencer partnerships with in-store events and experiences• Created Apple’s first-ever diversity and inclusion video at Tim Cook’s special request, organizing and leading a team to film and edit across 6 global cities in 7 days

Selected to lead global high-profile initiatives in a startup-like incubator environment sponsored by senior executives including a new online virtual world, innovative parent engagement portals for the #1 game, and an initiative to infuse online games with educational learning.Key Accomplishments:• Grew new subscriptions by 15% and maximized customer acquisition, engagement, and retention through content development with new opportunities, product features, and platform innovations• Partnered with various Disney business units to craft licensing deals for product lines and synergistic cross-promotion opportunities to bring our brands to life in stores and parks, and other Disney brands into our games

Led all consumer-facing marketing initiatives for 2 new category product launches, from innovative social media strategies and video creation to packaging, in-store signage, celebrity endorsements, VIP engagements, industry + consumer events, and business/brand partnerships.Key Accomplishments:• Crafted brand strategy and operational execution for a 360 degree campaign with A-List celebrity and brand partnerships, achieving unprecedented engagement, retention, and +1B PR impressions • Developed and led global launch and sustain campaigns with star-studded celebrity events including Jay-Z, Rhianna, Eminem, Usher, and more, resulting in over 2MM product sales

Acted in a multi-faceted marketing and operations role supporting BarbieGirls.com virtual online world as well as Barbie Magazine, Barbie.com, and the highest-grossing product line, Barbie Reality. Developed critical B2B brand and wholesale client partnerships for increased retail space and sales.Key Accomplishments:• Managed a $200MM P&L for the largest and most profitable product line, led strategy and ops for Barbie Magazine and Barbie.com; achieved +200% sales lift during critical selling windows• Converted BarbieGirls into a profitable subscription model, created a new brand and campaign strategy achieving enhanced engagement and 50% increase in subscriptions

Reported into Sales and Ops team, exercising accountability for export markets including Fiji and Papua New Guinea across all Unilever categories, products, and brands from Lynx and Dove to Lipton tea and Heartbrand ice cream. Navigated cultural nuances and adapted campaigns for local relevancy.Key Accomplishments:• Delivered 17% revenue growth through several new product launches and brand campaigns including the launch of Dove’s “Campaign for Real Beauty” in the Asia Pacific region

Led operations and marketing for a start-up focused on leadership training for companies based on "The Art of War" by Sun Tzu.