• Led global e-commerce marketing, consumer experience and strategy for NewBalance.com to drive conversion.• Created global e-commerce toolkits inclusive of site content, placement, and linking strategy for key launches, and partnered with key stakeholders for implementation.• Analyzed program effectiveness through key metrics (e.g., traffic, engagement, conversion) and applied recommendations for site optimization.• Drove site launch strategy for high profile basketball and lifestyle products (e.g., NB x Levi’s).• Managed direct-to-consumer (DTC) content creation and omni go-to-market (GTM) strategy

• Strategized and executed global marketing for women’s footwear and apparel category.• Led tactical campaign planning, focused on driving brand awareness and revenue.• Partnered with internal and external creative team and agencies to deliver best-in-class omni content (e.g., retail, digital, social) for key seasonal initiatives and product launches • Activated global marketing programs in partnership with regional and cross-functional teams (e.g., DTC, wholesale)• Spearheaded custom content programming with media partners.• Analyzed campaign performance and identified opportunities for growth.• Provided strategic guidance to junior team members and agency partners.• Managed multi-million-dollar budget and forecasting for strategic programming.

• Supported the planning, strategy and development of full 360 marketing programs for women’s global business unit.• Developed GTM assets to be leveraged across retail, digital and social.• Spearheaded strategy and global execution of fitness event series aimed to drive brand consideration and relevancy.• Assisted in production and creation of the NB Women catalog.• Developed and managed U.S fitness ambassador program.• Managed multi-million dollar budget, tracking actuals and reforecasting for upcoming quarters.

• Maximized visibility for health and fitness brands and athletes through strategic PR outreach and activations.