Danaca Booth

Danaca Booth Email and Phone Number

Senior Product Manager @ Vertical Insure, Inc.
Minneapolis, MN, US
Danaca Booth's Location
Minneapolis, Minnesota, United States, United States
About Danaca Booth

Experienced Product Manager with 14+ years in B2B SaaS, specializing in data-driven product development and growth strategies. Proven track record of leveraging customer insights and experimentation to drive growth in user acquisition and engagement.

Danaca Booth's Current Company Details
Vertical Insure, Inc.

Vertical Insure, Inc.

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Senior Product Manager
Minneapolis, MN, US
Danaca Booth Work Experience Details
  • Vertical Insure, Inc.
    Senior Product Manager
    Vertical Insure, Inc.
    Minneapolis, Mn, Us
  • When I Work
    Senior Product Manager, Acquisition & Activation
    When I Work Sep 2022 - Apr 2024
    Minneapolis, Minnesota, Us
    Launched growth-focused development team from zero, resulting in 20% increase in signup rate, ~8% increase in Activation rate, and an estimated 750 net new logos annually. Balanced tactical needs (like establishing experimentation architecture and creating an experiment backlog), with strategic needs (such as regularly communicating growth plans and outcomes to C-Suite and Board members, and evangelizing product-led growth cross-functionally).
  • When I Work
    Senior Product Manager, Integrations
    When I Work Sep 2021 - Aug 2022
    Minneapolis, Minnesota, Us
    Led strategy, roadmap, and backlog for integrations to and from When I Work through an organizational ICP shift from enterprise to small business.
  • Code42
    Staff Product Owner/Senior Product Manager
    Code42 Mar 2019 - Aug 2021
    Minneapolis, Mn, Us
    Translated product needs for search, alerting, and visualization features into a strategic data platform roadmap. Partnered closely with architecture, data science, and feature teams to define data models and identify data enrichment opportunities.
  • Code42
    Senior Product Owner
    Code42 Jul 2017 - Mar 2019
    Minneapolis, Mn, Us
    Led product backlog and priorities for Code42’s first cloud-native feature, Forensic Search, as part of a shift from IT to Security buyers. This feature now powers Incydr, an insider risk management solution.
  • Code42
    Product Owner
    Code42 May 2016 - Jul 2017
    Minneapolis, Mn, Us
    Cut my teeth in product working with 1-2 scrum teams at a time – getting intensive experience with the product development lifecycle, story mapping, acceptance criteria, UAT, backlog management, and more. Became a product expert by building a range of features on the platform.
  • Code42
    Senior Technical Writer
    Code42 Feb 2016 - May 2016
    Minneapolis, Mn, Us
    Served as documentation lead for the consumer version of flagship product, CrashPlan. Developed support site information architecture, identified & filled content gaps, and ensured consistent tone and style.
  • Code42
    Technical Writer
    Code42 Jul 2013 - Feb 2016
    Minneapolis, Mn, Us
  • Ascend Learning
    Design Lead
    Ascend Learning Jul 2012 - Jul 2013
    Burlington, Ma, Us
    – Collaborate with Marketing, Support, Quality Assurance and Coldfusion developers toproduce detailed functional specifications for new tool suites & enhancements in SAASenvironment– Convey new concepts to multiple audiences using wireframes, flow diagrams, user stories,use cases and requirement statements– Coordinate project estimates, timelines, approvals, delivery dates and release notes– Manage and provide guidance to Technical Writers creating client-facing documentationand internal specifications
  • Ascend Learning
    Technical Writer
    Ascend Learning Aug 2010 - Jul 2012
    Burlington, Ma, Us
    – Design, organize and write content for client-facing help sites using Mura CMS (html, css)– Publish quarterly newsletter covering new functionality, upcoming events & industry news– Facilitate development and documentation of internal processes; aid in implementation ofFogCreek’s FogBugz and Trello tools for 60+ person team– Spearhead internal and external communication strategies
  • Boston Scientific
    Technical Writer
    Boston Scientific 2006 - 2010
    Marlborough, Ma, Us
    Consultant, Legacy Software Remediation ProjectCreate equipment validation documentation based on Subject Matter Expert interviews and existing documentsDevelop tools and processes for progress tracking and reporting on a multi-tiered project encompassing all functional areas that use software as part of the quality systemCoordinate document approver collaboration and facilitate document release in a regulated software environmentProvide user feedback on internally-developed software systemsCreate department guidance documents and proceduresTrack documentation required by regulation
  • Institute For Social & Behavioral Research
    Family Interaction Analyst
    Institute For Social & Behavioral Research Oct 2004 - Apr 2006
    Apply standardized rating scales to videotaped family interactions Engage with others within unit to assure valid and reliable data

Danaca Booth Education Details

  • Iowa State University
    Iowa State University
    And Scientific Writing

Frequently Asked Questions about Danaca Booth

What company does Danaca Booth work for?

Danaca Booth works for Vertical Insure, Inc.

What is Danaca Booth's role at the current company?

Danaca Booth's current role is Senior Product Manager.

What schools did Danaca Booth attend?

Danaca Booth attended Iowa State University.

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