Danaca Booth Email and Phone Number
Experienced Product Manager with 14+ years in B2B SaaS, specializing in data-driven product development and growth strategies. Proven track record of leveraging customer insights and experimentation to drive growth in user acquisition and engagement.
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Senior Product ManagerVertical Insure, Inc.Minneapolis, Mn, Us -
Senior Product Manager, Acquisition & ActivationWhen I Work Sep 2022 - Apr 2024Minneapolis, Minnesota, UsLaunched growth-focused development team from zero, resulting in 20% increase in signup rate, ~8% increase in Activation rate, and an estimated 750 net new logos annually. Balanced tactical needs (like establishing experimentation architecture and creating an experiment backlog), with strategic needs (such as regularly communicating growth plans and outcomes to C-Suite and Board members, and evangelizing product-led growth cross-functionally). -
Senior Product Manager, IntegrationsWhen I Work Sep 2021 - Aug 2022Minneapolis, Minnesota, UsLed strategy, roadmap, and backlog for integrations to and from When I Work through an organizational ICP shift from enterprise to small business. -
Staff Product Owner/Senior Product ManagerCode42 Mar 2019 - Aug 2021Minneapolis, Mn, UsTranslated product needs for search, alerting, and visualization features into a strategic data platform roadmap. Partnered closely with architecture, data science, and feature teams to define data models and identify data enrichment opportunities. -
Senior Product OwnerCode42 Jul 2017 - Mar 2019Minneapolis, Mn, UsLed product backlog and priorities for Code42’s first cloud-native feature, Forensic Search, as part of a shift from IT to Security buyers. This feature now powers Incydr, an insider risk management solution. -
Product OwnerCode42 May 2016 - Jul 2017Minneapolis, Mn, UsCut my teeth in product working with 1-2 scrum teams at a time – getting intensive experience with the product development lifecycle, story mapping, acceptance criteria, UAT, backlog management, and more. Became a product expert by building a range of features on the platform. -
Senior Technical WriterCode42 Feb 2016 - May 2016Minneapolis, Mn, UsServed as documentation lead for the consumer version of flagship product, CrashPlan. Developed support site information architecture, identified & filled content gaps, and ensured consistent tone and style. -
Technical WriterCode42 Jul 2013 - Feb 2016Minneapolis, Mn, Us -
Design LeadAscend Learning Jul 2012 - Jul 2013Burlington, Ma, Us– Collaborate with Marketing, Support, Quality Assurance and Coldfusion developers toproduce detailed functional specifications for new tool suites & enhancements in SAASenvironment– Convey new concepts to multiple audiences using wireframes, flow diagrams, user stories,use cases and requirement statements– Coordinate project estimates, timelines, approvals, delivery dates and release notes– Manage and provide guidance to Technical Writers creating client-facing documentationand internal specifications -
Technical WriterAscend Learning Aug 2010 - Jul 2012Burlington, Ma, Us– Design, organize and write content for client-facing help sites using Mura CMS (html, css)– Publish quarterly newsletter covering new functionality, upcoming events & industry news– Facilitate development and documentation of internal processes; aid in implementation ofFogCreek’s FogBugz and Trello tools for 60+ person team– Spearhead internal and external communication strategies -
Technical WriterBoston Scientific 2006 - 2010Marlborough, Ma, UsConsultant, Legacy Software Remediation ProjectCreate equipment validation documentation based on Subject Matter Expert interviews and existing documentsDevelop tools and processes for progress tracking and reporting on a multi-tiered project encompassing all functional areas that use software as part of the quality systemCoordinate document approver collaboration and facilitate document release in a regulated software environmentProvide user feedback on internally-developed software systemsCreate department guidance documents and proceduresTrack documentation required by regulation -
Family Interaction AnalystInstitute For Social & Behavioral Research Oct 2004 - Apr 2006Apply standardized rating scales to videotaped family interactions Engage with others within unit to assure valid and reliable data
Danaca Booth Education Details
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Iowa State UniversityAnd Scientific Writing
Frequently Asked Questions about Danaca Booth
What company does Danaca Booth work for?
Danaca Booth works for Vertical Insure, Inc.
What is Danaca Booth's role at the current company?
Danaca Booth's current role is Senior Product Manager.
What schools did Danaca Booth attend?
Danaca Booth attended Iowa State University.
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