Dana Carlstrom Email & Phone Number

Ventura, Ca, Us

Tysons Corner, Virginia, United States

StarVista Live & StarVista Music Manager of Retail and Live Marketing under Direct Holdings Global (Reston)https://starvistalive.com/https://www.starvistamusic.com/

Ventura, California

StarVista Live & StarVista Music Manager of Retail and Live Marketing

Ventura, California

Analyzes current inventories and procedures; identify and maintain resources needed to establish and provide an effective supply chain.Monitors the performance of suppliers, identifies optimal shipment routes with attention to consolidation of warehousing and distribution.

Ventura, California

Fairfax, Virginia, United States

● Head CS supervisor for company’s subsidiaries Time Life, StarVista Live, and Lifestyle Products Group● Developed and executed new company policies and product training materials for sales and service agents● Established key performance indicators, call monitoring coaching, and quality assurance guidelines● Analyzed customer feedback in detailed reports in order to set a clear missions to improve marketing techniques● Calculated customer behaviors to provide exceptional shopping and customer service experiences

Herndon, Virginia, United States

● Contracted by Bentley Motors, Inc. by European digital intelligence company, Actimage, in which I was hired as a Digital Marketing Consultant, to run the launch of a new mobile application, exclusively for Bentley owners.● Successfully launched a luxury and automotive industry first, social-networking mobile application, recruiting over 2,000 app memberships in a little over 1 year● Represent brand as main point of contact for Bentley's owner app● Managed the front-end mobile app web office back office, directing all app’s visuals, copy, event pages, memberships, help center, and consulting required● Provided one-to-one service for clientele, including brand services, product queries, event interests, and app support, maintaining brand integrity and confidentially ● Developed marketing awareness campaign directing the development, production, creation and implementation of communications programs (information and training tool-kits, point-of-sale merchandising, advertising photo shoots and direct-marketing initiatives)● Designed email campaigns and exceeded OEM industry standards and program’s forecast through effective marketing, communications, training and program management. ● Prepared and delivered presentations at Northern American Dealer Training and monthly progress report conferences, including consumer qualitative market-research efforts and advancing technology usages.● App testing and reporting, week on week KPIs, data analysis and strategic planning, providing leadership support to team of Developers● Gap analysis, OEM benchmarking, collaboration across business units, Current vs. Future state analysis● Planned, executed and hosted high net worth customer and public relations events● Conducted routine business reviews with creative agencies, suppliers, manufacturers, retailers, rights-holder● Content calendar management and developed personalized content, directed vehicle and lifestyle photo shoots for owners app

Paris, Île-De-France, France

● Web Community Manager for a high-valued luxury brand client, iPad and iPhone application● Successfully launched initial and redesigns of Bentley owner app to improve navigation and increase functionality● Established tracking system and benchmarks to enable analysis of response rates and modified marketing strategy to leverage most cost-effective mediums● Balanced two different companies’ proficiencies including individual development planning● Rated highest tier of relationship skills in Conquest, Sharing, Commitment/ investment, and Respect● Spent 3+ weeks on travel 4 different times● Flexibility to work long hours and weekends

Fairfax, Virginia, United States

● Advanced intrapersonal communications, trustworthiness, customer engagement, and lead follow-up● Negotiation, contract writing, budgeting, marketing, admin work, staging and showing houses

Reston And Ballston Locations

● Successfully completed World of Beer's beer school, scoring highest of new employees 99/100

Reston, Va

Washington, Dc

● Developed strategies for implementation to increase customer loyalty● Ensured a high level of customer satisfaction, exceeding customer expectation and receiving consistent high marks for performance● Marketed promotions through social media engagement, cold calling, emailing and word of mouth.● Organized event for over 150 attendees, resulting in over $4,000 in sales.

Fairfax, Va

- Rated Outstanding by company standards.

Fairfax, Va

- Designated Trainer: training new employees on company polices.

Bachelor Of Science (Bs), Music Business, 3.66

Activities and Societies: Pure Motivation Volunteer Group

Associate Degree, Business Administration

Activities and Societies: Women's Basketball Team - State Runner-Up (2010)

High School Diploma

Activities and Societies: Varsity Basketball Team - District Champions (2008) - Top 4 in States (2007), Junior Varsity Volleyball - Most.