Dana Castro

Dana Castro Email and Phone Number

HIMSS Institute @ HIMSS
chicago, illinois, united states
Dana Castro's Location
Princeton, New Jersey, United States, United States
Dana Castro's Contact Details

Dana Castro personal email

n/a
About Dana Castro

My passion for technology is a driving force in my life. It all began in the late 70s when I fell in love with computers. In Pre-K, I learned to code in DOS on the TRS-80, and by the third grade, I was using the Tandy 1000 keyboard at home rigged to my brother's black and white TV. Without an embedded floppy drive, the memory was read-only. My weekends turned into hackathons where I DOS coded to create artwork on the TV monitor. Unknowingly, I had invented the digital version of Etch a Sketch! In the late 80s, while in high school, my friends and I spent many nights driving around neighborhoods collecting cans and bottles for recycling. In Pennsylvania, we earned 5 cents per can and 10 cents per bottle. By the end of the school year, our "collective" efforts had a significant impact. We raised over $2,500, which we proudly donated to the school's new computer lab, enabling the purchase of a workstation. In the early nineties, I enrolled in a university piloting the Apple computer loaner program in dormitories. For $600 a year, I had my first Macintosh computer. With Faculty, Administration, and now Students using computers, the school opened a 'Computer Help Desk.' This was a pivotal moment in my career journey. I landed an on-campus job as an IBM Computer Support Technician; inadvertently ahead of my time, I became a pioneer of 'remote' desktop repair. Over the telephone, I diagnosed the client's technical issue through probing questions and then provided on-the-fly step-by-step troubleshooting instructions. My journey in the tech industry has been a dream come true, filled with personal growth and learning experiences. I was a college hire with Hewlett-Packard in the Integrated Circuit Business Division (ICBD) and navigated a career with rich and invaluable lessons in sales, marketing, and product and business development across consumer, commercial and public sector segments. After 25 years with HP, my final role was in the Commercial Compute Division, where I developed a sales strategy to win business in Higher Education.My history in technology has led me into a fascinating role in healthcare information and management systems. As computing power has broken Moore's Law, and the world's databank is doubling every two years, the transformations to our way of life, health, and wealth will be powerfully shaped by the disruptive advances in AI, LLMs, ML, and more, which are revolutionizing the tech industry and shaping our future health and well-being.

Dana Castro's Current Company Details
HIMSS

Himss

View
HIMSS Institute
chicago, illinois, united states
Website:
himss.org
Employees:
609
Dana Castro Work Experience Details
  • Himss
    Senior Director, Himss Institute
    Himss Mar 2021 - Present
    The HIMSS Institute's charter is to mobilize and activate the HIMSS society and accelerate impact toward the HIMSS vision, “to realize the full health potential of every human everywhere”. The Institute harnesses social innovation and community building through a series of events that address the challenges and form networks to make progress. Two instrumental community building programs under Dana's leadership include HIMSS Global Health Equity Week and HIMSS Veterans Community.The Honorable Phil Murphy, Governor of the State of New Jersey, awarded Dana a seat on the New Jersey Future of Work Accelerator - a collaborative initiative between the New Jersey State Office of Innovation, The Workers Lab, and The RSA (The royal society for arts, manufactures and commerce). The Accelerator shaped Dana's leadership with the NJ Pathways program to democratize access to health IT industry valued credentials and employer connections for all New Jersey community college students.Contact me to engage in our work at dana.castro@himss.org
  • Hp
    Education Solutions, Business Development & Channel Manager
    Hp Feb 2016 - Mar 2021
    Greater New York City Area
    Reporting to the Global Vice President of Education, I led business development with Higher Education Institutions on the Campus of the Future program and designed and led the channel strategies and the partner specialization program for K-20. In support of the United Nations Sustainable Development Goal 4 our team’s mission was to improve access to quality education and lifelong learning for all in the classroom and beyond by enabling better learning outcomes for 100 million people by 2025.HP’s Campus of the Future framework creates vibrant, secure environments for teaching, learning, research, and collaboration. As part of this initiative, I onboarded 20 elite colleges and universities and provided cutting-edge technologies alongside financial and technical support. These collaborations explored the types and uses of 3D printing (additive manufacturing), data science and machine learning, virtual reality (VR), and augmented reality (AR) to identify the technologies with the greatest potential for teaching, learning, and research. In partnership with the University of Pennsylvania, Graduate School of Education, I designed and led an annual higher education Sales Bootcamp for HP & Channel sellers globally. Taking a differentiated selling approach focused on emerging technologies and tailored sales training programs, HP won new business that was previously deemed unattainable.HP puts customers and partners first, with a proven track record of trusted partnerships. I structured a benefits and behavior-driven partner program for education resellers to evolve selling practices toward solution-based and higher-margin opportunities. This program encouraged sellers to engage in new conversations with clients in the areas of computer science programs, maker spaces, esports, and virtual reality. The outcomes included higher-valued client relationships, consultative selling, expanded TAM, and new educational technology grant support services.
  • Hp
    Omni Channel Manager
    Hp 2015 - 2016
    Greater New York City Area
    Reporting to a Senior Director, I improved the customer experience online using a combination of large datasets, and digital marketing, multi-channel strategies and brand protection.* Developed Amazon & eBay Marketplace strategies.* Elevated click & brick resellers using SEM, SEO and Content Marketing techniques.* Launched Advertised Pricing policies.
  • Hp
    Senior Product Manager | Commercial Business
    Hp 2012 - 2015
    Greater New York City Area
    I led Business Strategy, Business Development and Go-to-Market for Tech products.• Span B2C and B2B: grow market share across all segments.• Position the category for growth in eCommerce channels using digital marketing strategies & distribution policies that protect the brand.• Adapt the marketing mix to compete online, including SEM, SEO, Content, Social and more.
  • Hp
    Digital, Crm, Direct & Loyalty Manager
    Hp 2006 - 2012
    Reporting to a Director, I enhanced security, confidence and ease of purchasing products via innovative cloud services, intelligent devices, and mobile and online assets. • Launched Apps that simplified the customer’s purchase process and designed a reward system to thank them for their loyalty.• Implemented a CRM program. Delivered $20M of revenue, drove 300% ROI with a $5M budget, increased customer engagement by 400%.• Led, coached and mentored cross-functional and international teams. Created a fast-paced and results-oriented environment.
  • Hp
    Senior Product Manager | Retail Marketing
    Hp 2000 - 2006
    Reporting to a Senior Manager who was promoted to a Director, I was responsible for Business Strategy, Revenue and Profitability for a consumer product line. • Delivered a 5% CAGR over 6 years, launched 30 new products, managed 200+ products, and gained 2pts of market share. • Developed a Value Portfolio that enabled the category to compete on low-price points and upsell to value-seeking customers.
  • Hp
    Supply Chain Analyst
    Hp Jun 1995 - Jun 2000
    In a supply constrained environment, analyzed fab efficiencies to maximize weekly starts to meet demand for application specific integrated circuits for HP product lines.

Dana Castro Skills

Product Marketing Product Management Crm Strategy Cross Functional Team Leadership Business Development Channel Partners Program Management Competitive Analysis Brand Management Management Direct Marketing Product Development Marketing Communications Go To Market Strategy Business Strategy Loyalty Programs Cloud Computing Sales B2b Pricing Strategy Business Planning Customer Relationship Management Business Analytics Positioning Mobile Technology Multi Channel Retail Rewards Programs Global Marketing Cloud Applications Retail Packaging Trade Promotions Web Services Predictive Analytics Return On Investment Analysis Emerging Markets Loyalty Marketing Market Sizing Merchandising

Dana Castro Education Details

Frequently Asked Questions about Dana Castro

What company does Dana Castro work for?

Dana Castro works for Himss

What is Dana Castro's role at the current company?

Dana Castro's current role is HIMSS Institute.

What is Dana Castro's email address?

Dana Castro's email address is dana.castro@hp.com

What schools did Dana Castro attend?

Dana Castro attended Bowling Green State University, École Supérieure De Commerce Et De Management - Escem, Nyu School Of Professional Studies, Hyper Island.

What are some of Dana Castro's interests?

Dana Castro has interest in Raised Over $4.

What skills is Dana Castro known for?

Dana Castro has skills like Product Marketing, Product Management, Crm, Strategy, Cross Functional Team Leadership, Business Development, Channel Partners, Program Management, Competitive Analysis, Brand Management, Management, Direct Marketing.

Who are Dana Castro's colleagues?

Dana Castro's colleagues are Celestine Kubuafor, Angir Pannel, Lingaraju Sn, Jonathan Niloff, Dylan Undefined, Cm Cm, Betül Arslan.

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