Dana Castro
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Dana Castro Email & Phone Number

HIMSS Institute at HIMSS
Location: Princeton, New Jersey, United States 7 work roles 4 schools
1 work email found @himss.org LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
HIMSS Institute
Location
Princeton, New Jersey, United States
Company size

Who is Dana Castro? Overview

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Dana Castro is listed as HIMSS Institute at HIMSS, a with 609 employees, based in Princeton, New Jersey, United States. AeroLeads shows a work email signal at himss.org and a matched LinkedIn profile for Dana Castro.

Dana Castro previously worked as Senior Director, HIMSS Institute at Himss and Education Solutions, Business Development & Channel Manager at Hp. Dana Castro holds Bachelor Of Science In Business Administration, Procurement, Production And Operations Management from Bowling Green State University.

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Email format at HIMSS

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{first}.{last}@himss.org
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Profile bio

About Dana Castro

My passion for technology is a driving force in my life. It all began in the late 70s when I fell in love with computers. In Pre-K, I learned to code in DOS on the TRS-80, and by the third grade, I was using the Tandy 1000 keyboard at home rigged to my brother's black and white TV. Without an embedded floppy drive, the memory was read-only. My weekends turned into hackathons where I DOS coded to create artwork on the TV monitor. Unknowingly, I had invented the digital version of Etch a Sketch! In the late 80s, while in high school, my friends and I spent many nights driving around neighborhoods collecting cans and bottles for recycling. In Pennsylvania, we earned 5 cents per can and 10 cents per bottle. By the end of the school year, our "collective" efforts had a significant impact. We raised over $2,500, which we proudly donated to the school's new computer lab, enabling the purchase of a workstation. In the early nineties, I enrolled in a university piloting the Apple computer loaner program in dormitories. For $600 a year, I had my first Macintosh computer. With Faculty, Administration, and now Students using computers, the school opened a 'Computer Help Desk.' This was a pivotal moment in my career journey. I landed an on-campus job as an IBM Computer Support Technician; inadvertently ahead of my time, I became a pioneer of 'remote' desktop repair. Over the telephone, I diagnosed the client's technical issue through probing questions and then provided on-the-fly step-by-step troubleshooting instructions. My journey in the tech industry has been a dream come true, filled with personal growth and learning experiences. I was a college hire with Hewlett-Packard in the Integrated Circuit Business Division (ICBD) and navigated a career with rich and invaluable lessons in sales, marketing, and product and business development across consumer, commercial and public sector segments. After 25 years with HP, my final role was in the Commercial Compute Division, where I developed a sales strategy to win business in Higher Education.My history in technology has led me into a fascinating role in healthcare information and management systems. As computing power has broken Moore's Law, and the world's databank is doubling every two years, the transformations to our way of life, health, and wealth will be powerfully shaped by the disruptive advances in AI, LLMs, ML, and more, which are revolutionizing the tech industry and shaping our future health and well-being.

Listed skills include Product Marketing, Product Management, Crm, Strategy, and 35 others.

Current workplace

Dana Castro's current company

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HIMSS
Himss
HIMSS Institute
chicago, illinois, united states
Website
Employees
609
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7 roles · 27 years

Dana Castro work experience

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Senior Director, Himss Institute

Current

The HIMSS Institute's charter is to mobilize and activate the HIMSS society and accelerate impact toward the HIMSS vision, “to realize the full health potential of every human everywhere”. The Institute harnesses social innovation and community building through a series of events that address the challenges and form networks to make progress. Two instrumental community building programs under Dana's leadership include HIMSS Global Health Equity Week and HIMSS Veterans Community.The Honorable Phil Murphy, Governor of the State of New Jersey, awarded Dana a seat on the New Jersey Future of Work Accelerator - a collaborative initiative between the New Jersey State Office of Innovation, The Workers Lab, and The RSA (The royal society for arts, manufactures and commerce). The Accelerator shaped Dana's leadership with the NJ Pathways program to democratize access to health IT industry valued credentials and employer connections for all New Jersey community college students.Contact me to engage in our work at dana.castro@himss.org

Mar 2021 - Present

Education Solutions, Business Development & Channel Manager

Hp

Greater New York City Area

Reporting to the Global Vice President of Education, I led business development with Higher Education Institutions on the Campus of the Future program and designed and led the channel strategies and the partner specialization program for K-20. In support of the United Nations Sustainable Development Goal 4 our team’s mission was to improve access to quality education and lifelong learning for all in the classroom and beyond by enabling better learning outcomes for 100 million people by 2025.HP’s Campus of the Future framework creates vibrant, secure environments for teaching, learning, research, and collaboration. As part of this initiative, I onboarded 20 elite colleges and universities and provided cutting-edge technologies alongside financial and technical support. These collaborations explored the types and uses of 3D printing (additive manufacturing), data science and machine learning, virtual reality (VR), and augmented reality (AR) to identify the technologies with the greatest potential for teaching, learning, and research. In partnership with the University of Pennsylvania, Graduate School of Education, I designed and led an annual higher education Sales Bootcamp for HP & Channel sellers globally. Taking a differentiated selling approach focused on emerging technologies and tailored sales training programs, HP won new business that was previously deemed unattainable.HP puts customers and partners first, with a proven track record of trusted partnerships. I structured a benefits and behavior-driven partner program for education resellers to evolve selling practices toward solution-based and higher-margin opportunities. This program encouraged sellers to engage in new conversations with clients in the areas of computer science programs, maker spaces, esports, and virtual reality. The outcomes included higher-valued client relationships, consultative selling, expanded TAM, and new educational technology grant support services.

Feb 2016 - Mar 2021

Omni Channel Manager

Hp

Greater New York City Area

Reporting to a Senior Director, I improved the customer experience online using a combination of large datasets, and digital marketing, multi-channel strategies and brand protection.* Developed Amazon & eBay Marketplace strategies.* Elevated click & brick resellers using SEM, SEO and Content Marketing techniques.* Launched Advertised Pricing policies.

2015 - 2016 ~1 yr

Senior Product Manager | Commercial Business

Hp

Greater New York City Area

I led Business Strategy, Business Development and Go-to-Market for Tech products.• Span B2C and B2B: grow market share across all segments.• Position the category for growth in eCommerce channels using digital marketing strategies & distribution policies that protect the brand.• Adapt the marketing mix to compete online, including SEM, SEO, Content, Social and more.

2012 - 2015 ~3 yrs

Digital, Crm, Direct & Loyalty Manager

Hp

Reporting to a Director, I enhanced security, confidence and ease of purchasing products via innovative cloud services, intelligent devices, and mobile and online assets. • Launched Apps that simplified the customer’s purchase process and designed a reward system to thank them for their loyalty.• Implemented a CRM program. Delivered $20M of revenue, drove 300% ROI with a $5M budget, increased customer engagement by 400%.• Led, coached and mentored cross-functional and international teams. Created a fast-paced and results-oriented environment.

2006 - 2012 ~6 yrs

Senior Product Manager | Retail Marketing

Hp

Reporting to a Senior Manager who was promoted to a Director, I was responsible for Business Strategy, Revenue and Profitability for a consumer product line. • Delivered a 5% CAGR over 6 years, launched 30 new products, managed 200+ products, and gained 2pts of market share. • Developed a Value Portfolio that enabled the category to compete on low-price points and upsell to value-seeking customers.

2000 - 2006 ~6 yrs

Supply Chain Analyst

Hp

In a supply constrained environment, analyzed fab efficiencies to maximize weekly starts to meet demand for application specific integrated circuits for HP product lines.

Jun 1995 - Jun 2000
Team & coworkers

Colleagues at HIMSS

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4 education records

Dana Castro education

Digital Marketing

An intensive learning experience that challenges your thinking and perception on the influence and possibilities within digital media.

FAQ

Frequently asked questions about Dana Castro

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What company does Dana Castro work for?

Dana Castro works for HIMSS.

What is Dana Castro's role at HIMSS?

Dana Castro is listed as HIMSS Institute at HIMSS.

What is Dana Castro's email address?

AeroLeads has found 1 work email signal at @himss.org for Dana Castro at HIMSS.

Where is Dana Castro based?

Dana Castro is based in Princeton, New Jersey, United States while working with HIMSS.

What companies has Dana Castro worked for?

Dana Castro has worked for Himss and Hp.

Who are Dana Castro's colleagues at HIMSS?

Dana Castro's colleagues at HIMSS include Kristine Feliksik, Mary Griskewicz, Utah Himss, Solene Piret, and Patricia Johnson.

How can I contact Dana Castro?

You can use AeroLeads to view verified contact signals for Dana Castro at HIMSS, including work email, phone, and LinkedIn data when available.

What schools did Dana Castro attend?

Dana Castro holds Bachelor Of Science In Business Administration, Procurement, Production And Operations Management from Bowling Green State University.

What skills is Dana Castro known for?

Dana Castro is listed with skills including Product Marketing, Product Management, Crm, Strategy, Cross Functional Team Leadership, Business Development, Channel Partners, and Program Management.

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