I've stepped into the role of inaugural Editor-in-Chief at iconic tech and computer retailer Micro Center, and founding editor of its new publication, Micro Center News. Drawing on my experiences as Editorial Director at CNET and Editor-in-Chief at Gizmodo, I spearhead the editorial vision and content strategy for Micro Center, focusing on insightful product reviews, practical shopping tips, and the latest industry news. Focus areas include the practical application of AI tools for business, PC hardware news and reviews, and how-to advice for professionals and content creators. >Shape and drive the editorial direction of Micro Center News, ensuring all content across platforms (website, newsletters, videos) adheres to the highest standards and resonates with our tech-savvy audience.>Develop and implement comprehensive content strategies for both written and video content.>Utilize data analytics tools such as Google Analytics and Chartbeat to monitor performance and refine strategies to meet market and reader needs.>Lead a diverse team of editors, writers, and freelancers, providing mentorship, guidance, and performance feedback.>Cultivate relationships with industry leaders, influencers, and other media outlets to enhance Micro Center's visibility and credibility.>Work closely with marketing and social media teams to expand our audience and maintain high engagement levels.>Partner with product and development teams to create new site functionalities for readers.>Advise the CEO and executive team on content strategy, media partnerships, AI developments, SEO, and more.

As the Editor-in-Chief of Gizmodo, I played a critical role in shaping the voice, editorial strategy and overall direction for this storied publication, known for its commitment to tech, science and culture journalism. I drove audience growth and commerce goals using a proven combination of thought leadership, news judgment and data analysis while navigating challenging industry disruptions from search engine manipulation to AI-generated content. >Editorial Oversight: Drive the publication's editorial direction by overseeing the development, execution and consistency of content across all platforms, including onsite, newsletters, video and social. Ensure all published content meets the highest standards of journalistic integrity, while achieving commerce and audience goals. >Content Strategy: Develop and implement content strategy across both written and video content that aligns with the editorial mission and resonates with our audience. Analyze data via Google Analytics, Chartbeat, etc., and adjust strategy to meet changing market and reader needs.>Team Management: Manage a diverse newsroom of 30+ editors, writers and freelance contributors. Provide mentorship, guidance and performance feedback.>Content Creation: Edit and write articles, op-eds, and long-form content, and produce videos. Appear as on-camera talent. Maintain a strong understanding of the tech industry's current trends, changes and key players.>Partnerships and Collaboration: Cultivate relationships with industry leaders, influencers and other media outlets to increase Gizmodo's visibility.>Audience Development: Work closely with the marketing and social media teams to expand our audience and maintain high engagement levels. Use analytics to understand audience behavior and preferences and adjust content strategy as necessary.>Product development: Work with product and dev teams to build new site functionality for readers and new tools for journalists.

Key editorial leader for CNET, where I led a team covering computers, gaming, home entertainment, metaverse, virtual/augmented reality, future-of-work, etc., via news, reviews, videos and buying advice. >Pushed traffic and UV goals through news judgment and data analysis of Adobe Analytics, Chartbeat, Looker, and other tools. CNET boasts over 30MM UV/month and is Comscore's #1 Tech News Site.>Drove commerce and affiliate KPIs through leadership on buying guides and shopping advice, including capturing multiple high-value top SEO results for key editorial commerce pages.>Led development of new standards for product review videos, comparison videos, live event video coverage and more. >Conceived, developed and executed new content strategies and product initiatives around our award-winning journalism, including launching a successful new Gaming section and overseeing construction of a new product testing lab.>Managed teams of 10+ direct reports.

Managed a team of expert product reviewers and reporters covering key consumer tech categories, including computers, gaming, VR and metaverse.

Head of CNET's coverage of personal computers, including benchmark testing, industry outreach and live event coverage.

As the editorial leader of this pioneering music and nightlife publication, I was an early advocate for embracing organic online communities, building up a vibrant social and community element of music fans to compliment Clubplanet's lifestyle features, industry news, and interviews with top DJs, from Tiësto to Paul Oakenfold to Sasha & Digweed. We expanded fearlessly into ticketing, special events, custom editorial content for clients from Pepsi to Bacardi, and even a quarterly print magazine. >Directed editorial and branding for the nation's leading nightlife website>Produced custom content for partners including Bacardi, Perrier and Sony Music>Launched nightlife city guides for dozens of new markets >Conceived and managed implementation of new CMS systems

I'm not going to say that the news team I oversaw at pioneering pop culture website UGO.com invented content aggregation or blogging, but back in 1999, there were very few media outlets searching the early consumer internet for interesting content, then linking to it with short, witty writeups, all presented in a chronological stream. We also rescued one of television's most loved (yet most tragic) figures by creating the Gary Coleman Webathon, an early viral media stunt that really did save the troubled child star from bankruptcy. >Oversaw daily editorial news team for UGO.com>Launched new music and film channels>Co-created the Gary Coleman Webathon, one of the earliest online viral marketing hits

My time in the highly specialized world of industry trade magazines taught me the hard skills of business writing, and I eventually created a new monthly column around my conversations with Wall Street analysts who covered the beverage market. To this day, I can explain how the ratio of surface area to volume affects the shelf life of carbonated beverages in polyethylene terephthalate bottles, and can identify the manufacturer of delivery truck bodies by the shape of the wheel wells.

A fantastic entry into the world of consumer publishing, I was fortunate enough to come onto this new print magazine startup straight from graduate school and just in time to contribute to its first issue. From there, I went on to write features, proofread pages, and yes, occasionally fetch coffee for the Editor-in-Chief.

Various on and off-air positions at commercial and public radio stations including: WVAY, Wilmington; WCFR, Springfield; WFUV, New York; WJEN, Manchester.