Dana Cobb Email & Phone Number

Dallas/Fort Worth Area

Initiate branding, public relations, internal/franchise communications and targeted influencer campaigns, including comprehensive media analysis for clients including:Soulman’s Bar-B-Que, Puttshack, The Light Park (in six Texas Locations), Tianyu Lights Festival, FAN EXPO Dallas, Balekian Hayes Family Law, Master Illusionist Rob Lake, Rainbow Vomit, Dallas.

Dallas/Fort Worth Area

Dallas, TX

• Developed creative, integrated, high impact marketing and community campaigns for the overall branding of the not-for-profit performing arts center and its institutional programs.
• Managed and budgeted all advertising campaigns, press opportunities, subscription and single ticket sales for Broadway, one-off, Dance/Music, recital series and special events for over 280 titles over four seasons.
• Developed and oversaw department’s annual budget of $4.5 million including short- and long-range financial projections. Managed expenses for digital and marketing staff of 11 full-time employees, including Creative.
• Acted as designated on-air and in-person spokesperson for community and media events, including partnership events with Dallas Film Society, KERA, CBS Television and Shakespeare Dallas.
• In partnership with the Development D=department, created, negotiated and managed consistent and coherent programs with corporate and media partners to increase community involvement and awareness of the Center as well.
• Cross-functionally directed through weekly departmental efficiency meetings and communications.

Frisco, TX

Responsible for lead generation, sales cycle and exceeded in closing targets for local homebuilder.Created grass-roots neighborhood programs and community-supported events for sustained community goodwill.Activated and managed proactive realtor relations program for heightened awareness and consideration within a competitive environment.

New York, New York

• Managed and budgeted in-house advertising campaigns, press opportunities, single ticket sales and quarterly forecasting for Broadway shows including Jersey Boys, Good Vibrations, Dracula, Footloose, The Music Man, 42nd.
• Obtained sponsorship and promotional partnerships with large national brands, magazines and companies including Disney, Citibank, National Basketball Association, Toys ‘R Us, Barnes and Noble, Time Out New York, The.
• Marketing Director for national touring shows including The Who’s Tommy, Beauty and the Beast, The King and I and 42nd Street..

Ba, Public Affairs And Corporate Communication

Spanish Language And Literature

Education record