Dana Cobb Email & Phone Number

Dallas/Fort Worth Area

Initiate branding, public relations, internal/franchise communications and targeted influencer campaigns, including comprehensive media analysis for clients including:Soulman’s Bar-B-Que, Puttshack, The Light Park (in six Texas Locations), Tianyu Lights Festival, FAN EXPO Dallas, Balekian Hayes Family Law, Master Illusionist Rob Lake, Rainbow Vomit, Dallas Boat Expo, Dallas FAN FESTIVAL, and alongside other partner agencies.

Dallas/Fort Worth Area

Dallas, Tx

• Developed creative, integrated, high impact marketing and community campaigns for the overall branding of the not-for-profit performing arts center and its institutional programs.• Managed and budgeted all advertising campaigns, press opportunities, subscription and single ticket sales for Broadway, one-off, Dance/Music, recital series and special events for over 280 titles over four seasons. • Developed and oversaw department’s annual budget of $4.5 million including short- and long-range financial projections. Managed expenses for digital and marketing staff of 11 full-time employees, including Creative Services, Corporate and Group Sales, regularly reporting to CEO on progress.• Acted as designated on-air and in-person spokesperson for community and media events, including partnership events with Dallas Film Society, KERA, CBS Television and Shakespeare Dallas.• In partnership with the Development D=department, created, negotiated and managed consistent and coherent programs with corporate and media partners to increase community involvement and awareness of the Center as well as encourage employee volunteerism within the market. Partners included: AT&T, Lexus, CBRE, Brinker International, Brierley & Partners, resulting in a dynamic Corporate Membership program and subsequent Corporate Box Seat initiative. • Cross-functionally directed through weekly departmental efficiency meetings and communications.• Managed digital marketing department on roll-out of new marketing website, mobile application, ticketing site and ongoing strategy in emerging media over a four-quarter timeline. • Managed graphic design and branding staff to ensure consistency of style. • Marketing liaison with the Board of Directors and other community stakeholders.

Frisco, Tx

Responsible for lead generation, sales cycle and exceeded in closing targets for local homebuilder.Created grass-roots neighborhood programs and community-supported events for sustained community goodwill.Activated and managed proactive realtor relations program for heightened awareness and consideration within a competitive environment.

New York, New York

• Managed and budgeted in-house advertising campaigns, press opportunities, single ticket sales and quarterly forecasting for Broadway shows including Jersey Boys, Good Vibrations, Dracula, Footloose, The Music Man, 42nd Street, Blast!, and Into the Woods. • Obtained sponsorship and promotional partnerships with large national brands, magazines and companies including Disney, Citibank, National Basketball Association, Toys ‘R Us, Barnes and Noble, Time Out New York, The New York Times, Ticketmaster, and VH1/MTV Networks. • Marketing Director for national touring shows including The Who’s Tommy, Beauty and the Beast, The King and I and 42nd Street. .

Ba, Public Affairs And Corporate Communication

Spanish Language And Literature

Education record