A highly regarded and awarded Creative Partner. I am the Founder and Creative Partner of CULLINAN. Starting out my career in the tech capital Tel-Aviv, and then relocating to Johannesburg where I spent 15 years not only guiding Finweeks South African agency of the decade but helping it become one of the World’s Leading Independent Agencies. Along the way while building many local blue-chip brands I have received numerous international awards.I’ve also represented South Africa on global awards juries for both creativity and effectiveness.I have never stopped evolving my thinking and skills with the ever-changing needs of clients and the market. My core skills involve marketing integration, traditional media, design, digital and mobile, social media and experiential.I am spontaneous and gregarious and thrive on a creative challenge and embrace the unexpected. I believe that true creative is the ability to produce a courageous piece of conceptual work that at the same time, honours the clients brand and fulfils their requirements.I’m a team player and have built some strong brands through great client relationships.There is nothing more fulfilling than building a reputation and mentoring those around me.Creativity awards are important to me as a measure on how my work benchmarks in the industry.