Dana Corl Kasarda Email & Phone Number

Alexandria, Virginia, Us

As Member Marketing Lead, I oversee the strategy and execution of all internal advertising, optimization, and upsell marketing efforts. My primary focus is on enhancing member engagement and lifetime value through targeted, data-driven campaigns.Key Responsibilities:Internal Advertising: Develop and manage internal ad campaigns aimed at increasing member engagement and awareness of key products and services.Optimization: Implement continuous A/B testing, analysis, and optimization of marketing assets to improve conversion rates and campaign effectiveness.Upsell Strategy: Design and execute upsell marketing programs that align with member needs and company growth objectives, ensuring a seamless member journey from engagement to value expansion.Cross-Functional Collaboration: Work closely with data, product, retention and creative teams to build cohesive strategies that enhance the overall member experience.Key Achievements:Successfully boosted member engagement rates through high-performing, targeted ad placements.Increased upsell conversion rates by implementing segmented and personalized marketing strategies.Enhanced campaign efficiency by leveraging analytics to continuously refine and optimize performance.This position allows me to blend my expertise in marketing strategy, data analysis, and creative problem-solving to drive meaningful growth and value for both members and the organization.

In my role as Operations and Investor Relations Manager, I bridge the gap between internal operational efficiency and investor communication, playing a pivotal role in the firm's growth and client engagement. My responsibilities span overseeing critical fund operations while maintaining strong relationships with our investors.Key Contributions:Operational Oversight: Managed end-to-end fund operations, including trade settlement, reconciliation, NAV calculations, and compliance with industry regulations, ensuring smooth daily functioning.Investor Relations: Acted as the main point of contact for investors, addressing inquiries, distributing performance reports, and providing detailed insights into fund performance and strategy.Reporting and Analysis: Prepared and delivered comprehensive investor reports, performance updates, and risk analyses, helping investors stay informed and confident in their investments.Compliance & Regulation: Worked closely with legal and compliance teams to ensure adherence to evolving regulatory requirements, mitigating risk and ensuring transparency.Fund Administration: Coordinated with third-party fund administrators, custodians, and auditors to ensure accurate and timely financial reporting, regulatory filings, and annual audits.Process Optimization: Identified and implemented process improvements that enhanced operational efficiency, reduced risk, and streamlined investor communications.Capital Raising Support: Contributed to the preparation of marketing materials, investor presentations, and due diligence efforts that successfully raised capital from both new and existing investors.

Alexandria, Virginia, Us

Developing stories and conducting outreach for interviews for the podcast, Motley Fool Money.

Alexandria, Virginia, Us

Alexandria, Virginia, Us

Growing affiliate partnerships and operations within the Distribution Acquisition Team. Focusing on new properties and monetization efforts across that Distribution Acquisition properties.

New York, New York, Us

Regularly manage multiple major communications/external affairs projects and priorities simultaneously and am accustomed to meeting aggressive deadlines. Manage campaign initiatives from briefing, to budget, workload assessment, freelance support and rollout. Work with cross-functional partners to apply business initiatives and communication across multiple channels and platforms. Create workflows and processes to development and make more efficient approvals and day to day operations. Interact and perform effectively in situations where frequent changes, delays or unexpected events arise that cause major shifts in priorities, timetables or work assignments. Complete marketing and communication packages that support media events, conferences, editorials, new releases and feature stories. Directly implement content to support company media strategies. Under my leadership and leveraging my project management and Agile skills, we have successfully delivered marketing and communication campaign assets on time, in budget and with positive analytic results.

San Francisco, Ca, Us

Lead the marketing and communications direction, initiatives, and milestones for the west elm Steelcase partnership, launched in June of 2018. I acted as organization/organization spokesperson and appeared on media to explain programs and activities. During this time, I used discretion and maintained confidentiality in matters related to sensitive or controversial issues.Under my leadership, successfully produced marketing assets, printed and digital, for West Elm New Business initiatives (hotels, workspace, restaurant and contract) including the identification of process improvements. Marketing assets included emails, landing page updates, monthly printed collateral, event marketing and social media content creation totaling approximately 200 assets per quarter. I established and applied process, determine milestones and deliverables, and assessed staffing and bandwidth needs while overseeing an annual budget. I managed teams and facilitated communication with cross-functional leads and external stakeholders to implement marketing endeavors and project management tools and systems. Participated as a leader and contributor in the implementation of the company’s strategic media relations program through targeted marketing and communication, strategic coverage of events, communication with news and media outlets, management of volunteers/interns, conducting briefings to cross-channel partners, drafting and editing press releases and training associates to do the same. During my time at west elm, we had a major business shift which was an opportunity for me to continue to be a leader in the marketing communications plans. At this time, I pitched stories to new and existing media contacts, work with specialist and partners to develop clear media materials and wrote talking points for media interviews for our company representatives. I have written announcements on complex projects and I have provided assistance to others in performing this ask.

Devised communication to general public and government agencies on the standing of projects associated with the Crisis1, a government contract provider. Regularly lead the development of major written communication plans, delineating associated strategic communication strategies, and presenting them to management with little to no revision typically being required. Lead and managed the planning, coordination, implementation, and evaluation of complex public affairs program requirements and information and communications strategies. With extensive experience in public relations and communication techniques as it relates to fostering relationships and interests among major general public and external stakeholder segments, I lead the development and dissemination of policy formulation and policy and program materials that inform large numbers of internal and external stakeholders, including the public; and advising senior managers/officials on how to respond to potential public reactions to proposed programs and policies.

New York, Us

Managed all Kate Spade Saturday creative production including contract negotiations and budget tracking as well as photoshoot production and asset delivery for ecommerce, editorial and PR deliverables. Ownership of centralized department timeline, including milestone achievement schedules and coordinating communications. Managed partnerships with consumer brands including JetBlue, Birch Box and west elm. Supervised the development of a comprehensive media outreach and communications program/plan in support of the organization's mission. I trained others to perform this task, and am regularly consulted by others to provide assistance in performing this task.

New York, New York, Us

Initiated all social media assets from conception to delivery, gauging disruption through tools such as Curalate. Oversaw an average of 20 deliverables per week, with large monthly projects including one collaboration commercial with American Express and various video deliverables. Coordinated and managed content for Instagram, Tumblr, Facebook, Pinterest, Google+ and YouTube. Utilized Agile Scrum methods to implement process, project management principles and best practices. Managed calendar and expenses, as well as coordination of travel arrangements for both domestic and international travel. Scheduled monthly milestone meetings for creative reviews and approvals for print and digital, encompassing Madewell and J. Crew deliverables. Acted as a liaison for cross-functional partners and filtered requests as business needs required. Participated as a leader and contributor in the implementation of the company’s strategic media relations program through targeted marketing and communication, strategic coverage of events, communication with news and media outlets, management of volunteers/interns, conducting briefings to cross-channel partners, drafting and editing press releases and training associates to do the same.

Burbank, Ca, Us

Produced written communication to the City of New York in order to obtain permits and permission from the city as well as local business and homeowners to film on public and private property. Operated under extreme time constraints to plan, organize and carry out film shoots with little to no supervision. Regularly served as my employer's liaison to community groups, the general public, elected city officials, local legislators, local media, industry groups and representatives of other agencies.

New York City, Ny, Us

Tasked with researching content for weekly deliverables. General support for heads of department and their weekly guests. Liaison between writing department and subsequent programming departments, assigned with the dissemination of general and often sensitive information.

Washington, Dc, Us

Coordinated outreach programs with Venezuelan and US Non-Governmental Organizations (NGOs). Reported to Department of State Headquarters in Washington DC regarding the standings of Venezuelan NGOs working in drug prevention and education.

Bachelor Of Arts, Communications

International Baccalaureate