Dana Coutryer Email & Phone Number

Rancho Santa Margarita, Ca, Us

Accomplishments:-Managed budgets up from $400k - $2 million dollars for a single brand account (with all SaaS brands interested in our proprietary AI technology we have to offer).-Handled multiple SaaS brands from various industries (beverage accounts, pharmaceutical, food, lifestyle). -Our marketing efforts resulted in the lifecycle of campaigns to continue to renew each quarter, see lower CACs, higher ROAS, and a well-functioning performance marketing effort. -Across working with SaaS brands, I have also worked closely with Google Ads, Facebook Ads, CRO, SEO, and email marketing as the overseer of multiple accounts. Notably, reaching a 2x ROAS in 6 weeks after optimization -Provided optimization recommendations for each aspect of the customer lifecycle to decrease CAC from $278 to $32 in month two with a beverage brand-During a campaign with a tech brand, performance doubled and tripled in months 2 and 3, creators delivered 3x more views than predicted by AI-Work with cross-functional teams (Execution, Integrated Marketing, Sales, Advanced Analytics, Paid Media) to establish growth strategies for Clients to support BENlabs’ revenue goals-Conceive and execute a wide range of content campaigns to drive awareness, education, consideration, engagement, and purchase among target audiences-Identify target audiences & cohorts, devise digital campaigns to drive engagement and conversion, and incorporate strategic optimizations to hit brand-specific KPIs

Los Angeles, California, United States

● Support brand conceptualization from ideation to launch by product creation, launches, and social media strategy for my book of business, comprised of 100 content creators● Manage production of all client merchandise for top tier influencer talent● Strategize to achieve client sales goals and profit margin targets by reviewing and analyzing client data to proactively identify new opportunitiesAccomplishments:● Drove a creator-centric growth strategy for an Instagram and TikTok influencer, leading to 300% growth in his overall business in 4 months● Worked closely with the Head of Platform Partnerships to execute the first-ever limited edition style Instagram merch drop for a top influencer● Achieved 105% week over week growth for entire book of business during September 2021

Irvine, California, United States

● Manage 55 high-profile talent and business owners● Lead corporate compliance meetings with C-suite executives to ensure client portfolios are up to date● Track an average of 100 monthly client projects and action items using Office Tools and SalesForce for accurate data reporting Accomplishments:● Spearheaded campaign logistics for 15 exclusive Amazon and Warner Bros. Digital deals in addition to primary responsibilities● Successfully retained 5 troubled clients by enhancing their experience by providing high quality attention to their needs and matching the services they were looking for ● Awarded a ‘STAR’ reward within my department for going above and beyond with my book of business; retaining clients, referrals, and recognition from both internal teams and external clients

Rancho Santa Margarita, Ca

Took charge of multiple disciplines including:-Public Relations, Advertising, Marketing, and Measurement Analysis, Corporate Branding, Online Marketing, Market Research-Wrote Newsletters, Press Releases, Email Blasts, Magazine Articles, Brochure content-Managed outside vendors, company websites: updates, backups, content-Managed the social media presence on Facebook, LinkedIn, Twitter, Instagram-Built websites on WordPress, edited videos-Wrote articles about US Alliance Group for The Technology Headlines magazine and Currents magazine

Costa Mesa, Ca

-Created scripts for on-air radio promotions and created nightly line-ups and snipes for programming during prime time hours using ProTrack-Helped manage a project for main product: programs and video, categorized programs into specific genres and matched Pro-Type ID-Digital Marketing: Google Ad words and SEM Rush to do keyword research, Ad copy creation and HTML formatting-Compiled an Orange County based media list for open house studio tour consisting of bloggers, editors, photographers and calendar editors-Wrote media alerts for immediate release and FAQ documents for upcoming campaigns/events

Fullerton, Ca

-Bringing networking opportunities and guest speakers across all fields of Public Relations and communications to our PRSSA events-In charge of researching PR professionals to speak about their experiences to our chapter, as well as offer tips for students

Newport Beach, California

-Booking all events as well as ensuring the events are prepared for the week prior by contacting the facilities and making sure they have an updated headcount and are ready for our arrival. -Relationship Manager for each facility we use because these relationships are vital for our success. -Managing all events by arriving 90 minutes before start-time with an organized system of setting up. Checking in registrants using our CRM database, greeting all attendees, assisting with anything needed during the event. -Scanning all forms collected at each event including member and evaluation forms, and saving them in each client's contact profile the day of the event before the event has concluded. -Created open lines of communication with sales and marketing team by using SugarCRM and Teamwork PM to allow proficiency of work within the business. -Identify opportunities that can be taken advantage of and weaknesses that can be improved by being assertive, anticipating needs and taking the initiate when possible. -Remained flexible with the ability to react and change productively while handling essential tasks assigned.-Plan and execute all company social events. (hosted 2 successful client appreciation parties in Los Angeles and in Newport Beach).

Fullerton, Ca

-Working for client: Orange County Public Library Foundation-Designed a new website-Implemented a plan for a wine and cheese literature event, featuring local authors and donors

Sacramento, California

-Worked directly under traffic reporter Jaclyn Dunn assisting her with creating maps for her on air reports.-Navigated traffic accidents and helped choose which ones were making the biggest impact to drivers to report-Logged video interviews-Traveled with reporters to live scene of events while a story was breaking -Helped write scripts for producers and news anchors -Checked in guests on show

Sacramento, California

-Edited all commercials and segments using Ramp and Vortal-Uploaded all videos onto website and phone app-Created original 10 episode series called "Intern Takeover"-Researched gossip for radio personality to use during her segment called "60 Seconds of Sleaze"

Bachelor'S Degree, Public Relations

Activities and Societies: Professional Development Committee member for Public Relations Student Society of America (PRSSA,) Account.

Associate Of Arts (A.A.), Communication Studies