Dana Crane

Dana Crane Email and Phone Number

Marketing Professional @ K. Hovnanian® Homes
matawan, new jersey, united states
Dana Crane's Location
Orange County, California, United States, United States
Dana Crane's Contact Details
About Dana Crane

Real Estate Marketing professional with over 25 years experience in the real estate industry. Proven success in creating and developing successful marketing strategies and campaigns to capture optimum traffic and sales. Monitor and analyze demographic data, lead generation, marketing and sales results. Skilled at building productive strategic alliances to maximize profits and marketing goals. Exceptional ability managing and directing projects, budgets, vendors, advertising agencies and staff to assure budgets, goals and deadlines. Knowledgeable and proficient in all phases of development and building processes from due diligence, CC&R's, HOA budgets, DRE compliance, marketing, sales and final phase close out. Specialties: Expertise in:Sales, Marketing Collateral, Sales Events, Grand Openings, Competition Analysis, Branding, Buying Trends, Pricing, Buyer Profiles, Merchandising, Target Marketing, Direct Mail Campaigns, Budgeting , Advertising, Broker Campaigns, Web and Email Marketing.

Dana Crane's Current Company Details
K. Hovnanian® Homes

K. Hovnanian® Homes

View
Marketing Professional
matawan, new jersey, united states
Website:
khov.com
Employees:
2743
Dana Crane Work Experience Details
  • K. Hovnanian® Homes
    Regional Marketing Manager For California
    K. Hovnanian® Homes Mar 2016 - Present
    Irvine
    Responsible for positioning K. Hovnanian Homes as a builder of high-quality homes in superior locations with the best values. To create a strong image and identity for K. Hovnanian Homes and establish a wide awareness through a consistent marketing presentation; to increase qualified traffic and sales through the creation and implementation of effective and economic marketing strategies. Formulate define target markets, unique selling features, grand opening strategies, create new community names, determine appropriate media and review effectiveness. Create advertising budgets and manage all costs against budgets. Communicate these programs to the area and community teams including print ad, direct mail, signage, radio, public relations, press releases and collateral. Evolve a marketing strategy for the internet venue. Coordinate, create and write all e-blasts.
  • Focus 360
    Project Manager
    Focus 360 Apr 2014 - Feb 2016
    Laguna Niguel, Ca
    Project Manager for a CG visualization company specializing in Real Estate Development imagery and interactive sales applications. Responsibilities include client coordination of information, communication, scheduling (using MS Project), quality control, budget and design management. Projects include a range of 3D imagery from exterior Photo-real renderings, visual analysis, virtual model home tours, site animations, interior illustrations, floor plan graphics, site plan graphics, custom designed interactive applications for PC and iPads, Html5 floor plans and site plans. My focus is to provide excellent customer service to my clients and direct projects to ensure the delivery of high quality products Focus360 is known for.
  • Aspero Realty
    Realtor
    Aspero Realty Sep 2013 - Apr 2015
    Orange County, California Area
    Specializing in managing listings and buyer sales in Southern California. My diverse Real Estate background helps me to better understand my clients needs. I have the experience and integrity necessary to close your transaction efficiently and smoothly.
  • Berkshire Hathaway Homeservices California Properties
    Realtor
    Berkshire Hathaway Homeservices California Properties Oct 2009 - Aug 2013
    Irvine, Ca
    REO Team Manager: Manage daily REO sales and operations including property management, reahab management, pre-marketing, pricing strategies, sales, marketing, monthly status reports, sales negotiations and closings of each assigned property. Manage an internal team of Buyer’s Agents, Field Managers, Escrow Manager and transaction coordinator. Responsible for all REO client relationships as well as both written and verbal correspondence with Asset Managers.Short Sale Negotiator: Certified Short Sale Professional. Manage short sale listings and sellers. Negotiate offer between sellers and buyers agents. Submit offers for approval and negotiate terms and offer with the banks until close of escrow. Manage transaction between buyers agent and and seller during transaction. Responsible for the Management of Escrow Manager and Transaction Coordinator.
  • K. Hovnanian® Homes
    Advertising Marketing Manager
    K. Hovnanian® Homes Oct 2005 - May 2008
    Responsible for positioning K. Hovnanian Homes as a builder of high-quality homes in superior locations with the best values thru advertising media and collateral materials; to create a strong image and identity for K. Hovnanian Homes and establish a wide awareness through a consistent marketing presentation; to increase qualified traffic and sales through the creation and implementation of effective and economic marketing strategies. Formulate define target markets, unique selling features, grand opening strategies, create new community names, determine appropriate media and review effectiveness. Create advertising budgets and manage all costs against budgets. Communicate these programs to the area and community teams including print ad, direct mail, signage, radio, public relations, press releases and collateral. Evolve a marketing strategy for the internet venue. Coordinate, create and write all e-blasts and coming soon pages and updating.
  • Bca Development
    Marketing Director
    Bca Development May 2001 - Sep 2005
    Cosa, Ca
    Responsible for all marketing functions (from due diligence and branding to final phase closeout) for this Orange County/Inland Empire land developer and residential homebuilder. - Formulates and creates effective marketing strategies to generate high volume traffic and sales. Conducts marketing research to determine target markets, buying trends, competition and advertising. Recommends pricing and future phase development. - Achieves optimum product appeal and profitability by building strategic alliances, maximizing budgetary allotments, and negotiating cost-saving contracts. - Manages sales office and model homes to ensure marketing collateral is accurate and current and to maintain curb appeal. - Maintains excellent vendor relationships and creates and manages all marketing collateral including signage and advertising. - Direct and manage interior designers to ensure the model homes designs reflect the target market.
  • Western Pacific Housing
    Marketing Manager
    Western Pacific Housing Jan 2000 - Apr 2001
    Recruited to streamline and manage all marketing functions for this California homebuilder. Responsible for multiple projects and budgets. • Significantly increased profitability within six months by reversing budgetary overages, streamlining marketing operations and renegotiating contracts. • Saved costs by creating and implementing first-time computerized program to track vendor contract links. • Increased marketing and sales effectiveness and efficiency by restructuring and reorganizing workflow and job descriptions. • Developed and implemented project-driven marketing strategies, hired and managed consultants, tracked and reviewed buying trends and competition, recommended future building.
  • Suncal Companies
    Marketing Director/Project Manager
    Suncal Companies Aug 1996 - Dec 2000
    Irvine
    Progressive responsibility for land development projects and marketing for this statewide corporation.Director of Marketing/Project Management, 1998 – 2000- Created first-time master marketing programs for master planned communities serving multiple builders per community. Gained industry-wide respect for creative appeal, organizational ability and budget management. - Collaborated with attorneys, city, and county and state government officials to create CC&R’s for master planned communities. - Compiled all information, data and HOA budgets for Department of Real Estate Submittals. Assistant Project Manager, 1996 – 1998- Provided crucial support for two principals, three project managers and one construction manager; managed all office functions and land development submissions.- Streamlined workflow systems and office procedures by reorganizing filing systems and creating first time client and project databases. - Recruited hired and supervised administrative support personnel to manage clerical functions.

Dana Crane Skills

Real Estate Marketing Residential Homes Reo Real Estate Transactions Short Sales Single Family Homes Marketing Strategy Budgets Advertising Negotiation Contract Negotiation Property Email Marketing Buyers New Home Sales Property Management Land Acquisition Competitive Analysis First Time Home Buyers New Homes Marketing Communications Land Development Entitlements Pricing Market Research Marketing Management New Home Building Collateral Sfr Hud Direct Marketing New Home Construction Permit Compliance Budgeting Buyer Representation Real Estate Owned

Dana Crane Education Details

Frequently Asked Questions about Dana Crane

What company does Dana Crane work for?

Dana Crane works for K. Hovnanian® Homes

What is Dana Crane's role at the current company?

Dana Crane's current role is Marketing Professional.

What is Dana Crane's email address?

Dana Crane's email address is da****@****ail.com

What schools did Dana Crane attend?

Dana Crane attended University Of Arizona, Uc Irvine.

What are some of Dana Crane's interests?

Dana Crane has interest in Social Services.

What skills is Dana Crane known for?

Dana Crane has skills like Real Estate, Marketing, Residential Homes, Reo, Real Estate Transactions, Short Sales, Single Family Homes, Marketing Strategy, Budgets, Advertising, Negotiation, Contract Negotiation.

Who are Dana Crane's colleagues?

Dana Crane's colleagues are Dante Ricciardelli, 石斌勇, Bev Redler, Martha Beard, Ethan Matthew, Grace A. Lerman, Caleh Matson.

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