Here at Dara Holsters I develop and implement strategic marketing/sales plans and forecasts to achieve company objectives for products and services, as well as sales/marketing operating budgets. I plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail. I develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. I also conduct and evaluate market research and adjust our marketing strategy to meet changing market and competitive conditions, as well as monitor competitor products, sales and marketing activities.