• Account strategy and client relationshipDevelop and maintain excellent relationship with clients. Set customized strategy for each client to drive business growth. Lead the negotiation with clients on annual budget agreement. Organize touch base meetings with clients to review performance, update budget spending, collect campaign needs and introduce new products & features to explore incremental opportunities. • Campaign proposal and launchPropose and deliver integrated marketing solutions to fit clients' business objectives through Baidu digital advertising products, including SEM, display, feeds, offline screens, content and tailor-made solutions. Leverage Baidu Omni marketing platform to implement data-driven advertising techniques, aiming at driving brand awareness, improving campaign efficiency, optimizing consumer profile and building up consumer database for clients. Lead the working process to launch marketing campaigns by closely working with advertising agencies and internal stakeholders. Monitor and analyze campaign performance data. Deliver post-campaign reports and optimization suggestions for future campaigns. • Workshops and eventsHost workshops and summits with local and global clients to share latest market trend, consumer insights and best practices in industry. Initiate, plan and lead working process for those activities and give presentations.

Member of SHDR opening team, support Sales & Marketing senior management on below areas,• Product strategy and implementation managementDevelop business strategies to dynamically optimize all-channel product portfolio. Take leading role for all product projects within Sales, including new products, bundle packages, special promotions, channel-exclusive offers, group offers etc. Manage the whole process from ideation towards product launch by engaging key stakeholders from 10+ teams. Meanwhile create a standardized working procedure for new product implementation, to achieve significate productivity improvement. Have managed to launch 50+ projects since Grand Opening.• Sales strategy and planningDevelop strategies and plans for channel sales activities, including annual plans(AOP), quarterly plans, account strategy, sales forecast & review etc. Be responsible for sales data analysis and routine data reporting. Develop business strategies for special sales programs, focusing on pricing strategy, TA strategy, channel strategy and go-to-market planning.• Digital solution and operation process optimizationLead the optimization of technology systems based on business challenges and closely work with system vendors and internal IT team to ensure in-time delivery. Lead the optimization of internal and external operation processes. Develop SOPs, negotiate and get alignment with cross-functional stakeholders, and train broader team.

• Presale supportParticipate in client preliminary interviews and industry research with BD team. Responsible for data studies, system evaluation and technology advisory. Prepare project proposal, pitch deck and bidding documents. Clients include organizations in art management and publication industries.• Big data total solution and data analysisWork onsite and be responsible for project deliverables and progress presentations. Design big data total solution including discovery routine, strategies, architectures, storage, data warehousing and visualization base on Hadoop and distributed computing. Lead the developer team on implementation and manage working progress. Perform ad hoc data research and analysis based on clients’ needs. Prepare delivery documents in various forms, including consulting report, implementation plan, tech documentation etc.• Team coordination and external partnershipCoordinate among BD team, PM, developer team and external partners to work closely and effectively. Convey client’s requests and feedbacks promptly to ensure smooth communication within project team. Serve as contact window for external vendor and partners.

• Industry research and investment strategyPerform research and keep track on the latest trend in TMT industry. Develop investment strategy in big data area and business strategy leveraging telecom carrier’s big data for China Telecom (parent company). • Incubation program managementStaff of China Telecom incubation program. Screen candidate projects through business plan review and interviews. Host offline events including pitch sessions, seminars, progress reports and graduation roadshows. Meet incubating projects regularly for one-on-one mentoring.• VC Investment and external partnershipScreen and assess both incubating projects and external startups in targeting area. Lead due diligence and internal process to support investment decision by upper management. Prepare memos, investment advisories and other documentations. Meet regularly with portfolio companies and support value enhancement. Attend events in the industry and develop partnership with other VC/PE organizations.

• ERP system implementationMember of core project teams for Model N and SAP implementation projects. Design and implement data warehouse based on Oracle 11g. Develop date warehouse ETL processes with Informatica and SQL programming. Design and implement data integration/migration solution between various systems before sunsetting legacy systems.• Business analysis and reportingCollect needs from business users and translate to specification documents. Design new business reports or apply enhancements to existing reports with Cognos and Business Objects. Generate reports and solve problems based on needs.• Corporate database and application managementMaintain daily data warehouse ETL processes and solve problems promptly. Manage internal database and applications. Apply enhancements to database tables based on business needs. Troubleshoot for database or reporting issues raised by business users.