-Support creative and brand storytelling across all e-commerce marketing channels through copy (paid search, paid social, SEO)-Align client messaging with current market trends for optimal audience engagement.-Write and edit on-brand copy for a variety of e-commerce clients (including website content, Google ads, meta ads, social media captions, product descriptions, category pages, blogs & ad hoc projects)-Write and edit copy to ensure consistent voice/tone, and ensure it is persuasive across the funnel.-Develop copy that increases CTR & targets a brand's high-value customer.-Lead cross-functional teams, fostering collaboration and maintaining alignment among team members with diverse expertise.-Drive project profitability through effective team and financial management, ensuring optimal resource allocation and operational efficiency.