Diem Nguyen Email & Phone Number

www.LitibuCollective.comLitibu Collective is an immersive food and cultural subscription. Every quarter, we introduce a new culture to tour — sending essential ingredients, new recipes, and cultural content curated by the people of the culture. Explore with your taste, smell, touch, sight, hearing, and heart. Transforming you into a world traveler and a connoisseur of international foods.Expanding your knowledge, satisfying your wanderlust, and inspiring human connection.

Nationwide

www.MeidStudio.comSample of Campaigns: Hyundai Motor America – Nationwide auto shows 2015, 2016, 2017, 2018, 2019, 2020Nintendo – PAX 2012, Holiday Mall 2012, Holiday Mall 2013, Holiday Mall 2015, E3 2014, E3 2015, E3 2016, E3 2017Samsung — Samsung Hub activation BlackBerry – Z10 and Q10 product launchTazo Tea – National rebranding marketing campaignEXPERIENTIAL MARKETING • Marketing Campaign: Execute dozens of campaigns to raise brand awareness, collect leads, measure ROI, and educate and entertain potential consumers through product launches, trade shows, demonstrations, internal and external presentations, partnerships, and guerrilla marketing. Use of SalesForce, Eloqua, EShots, Zone Marketing Group, and social media anayltics. • Project Management: Develop budgets and schedules, define scope in partnerships, effectively collaborate cross-functional teams including clients and internal teams and vendors, proactively communicate and build trust, anticipate needed resources, provide concise and reliable reporting, anticipate potential problems. Provide clients and team with reliable communication and thorough daily reports of program activities, data collection, and photos. • Production: Source vendors and products, negotiate pricing, schedule and managed the logistics of inventory and events' deliverables, collaborate with cross-functional teams, interview and train contract labors, and conduct post-campaign debriefing. • Creative: Collaboration in creative strategies and development in alignment with the brand and other marketing efforts. Continuously conduct creative audits in the brand's industry and experiential marketing field. Represent auto, tech, consumer packaged goods, food & beverage brands. • Team Management: Train and manage teams of up to 40 people in the positions of Field Manager, Activation Manager, Activation Specialist, Product Specialists, Demonstrators, Hosts, Emcees, Brand Ambassadors.

Seattle, Wa

• ORGANIZATIONAL DEVELOPMENT: Found the Alumnae Board in 2006 so members can work together to strive for the organization’s values after their college education. Wrote Constitution and Policies for the new organizations and held election to fill positions and duties. Created goals that will align with alumnae’s personal objectives and the purpose of the organization. Still thriving and increased the productive of the entire organization. • LEADERSHIP AND INTERPERSONAL COMMUNICATION: Be a good role model by actively participating and promoting the organization’s values of leadership, scholarship, sisterhood, and community service. Recruit and train new members, compile goals through evaluations and clarify agendas at meetings. Increase morale of members by resolving internal conflicts in a constructive and confidential manner, sustain a positive environment by using empowerment and balancing productivity with enjoyment, supervise officers to assure fulfillment of duties, and communicate with members nationwide.• EVENT PLANNING: Coordinate and host various local and national events, collaborate with other organizations in pursuit of the same efforts. Coordinate fundraising, write grants, find and work with vendors and sponsors, detailed execution plan and communicate with team members. Three-night hotel stay at 4 star hotel in the city with a budget of $45 per member for a 106 member National conference including dinners and transporation. • AWARDS and POSITIONS: Alumnae Board President, Alumnae Board Treasurer, Chapter President, Vice President of External Affairs, Vice President of Service, Alumnae Chair. Awards: National Community Service Award 2004, Asian Awareness Award 2005, aKDPhi of the Year 2005 and 2006, Excellence in Leadership 2006

Greater Seattle Area

• MARKETING TOOLS: Use Eloqua and Salesforce to track potential customers for qualify leads and move through sales pipeline and alert sales team when a potential customer has high level of interest. Report to VP of Marketing showing stages of sales as it correlates to our marketing activities for cost-benefits analysis.• SALES SUPPORT: Meet with sales team to discover their challenges and review expert user feedback for product development with marketing and engineering team. Create resources to assist sales team in their goals; resulting in multi-line product sheets, reference materials citing cost savings and health benefits of company products, and a more user-friendly product interface. • ACCOUNT MANAGEMENT: Effectively balance the management of 111 accounts by understanding clients wants and needs to present relevant information. Use the knowledge of company’s products, promotions, and target market to customize the most profitable portfolio for each account to increase the company’s penetration and profit and account’s sales revenues.• CUSTOMER SERVICE and NEGOTIATION: Familiarize with the accounts’ system to assist individual accounts with their own operation and to utilize their reports to increase profits for company and account. Build rapport, gained trust and credibility at accounts’ corporate and store levels by assuring responsiveness and ethical conduct; as a result, was able to increase penetration from approximately 67% to a minimum of 96% of all promotions and products.• PROJECT MANAGEMENT: Coordinate “PlayBall,” a national $3.5 million dollar corporate giving program by being a liaison between Community Relations Manager, multiple internal departments, and vendors including with Publicis and Edelman, by budgeting, goal-setting and realistic timeline.• RESEARCH and ANALYSIS: Conduct competitive research and gap analysis to propose national corporate giving programs. Send partnership RFP, research organization, and review grant applications.

Bachelor Of Arts - Ba, Major: Business Administration In Marketing; Minor: Communications; Studied: American Ethnic Studies

Activities and Societies: alpha Kappa Delta Phi Sorority, Vietnamese Student Association.Michael G. Foster School of Business Marketing.

Certificate, Design And Visual Communications - Graphic Design