Dana Duggan Email & Phone Number

Atlanta, Georgia, United States

Atlanta, GA

Built marketing programs to support objectives across different channels and segments in support of the overall strategic marketing plan. Areas of focus on Recruitment Marketing, Internal Communications and Corporate Events to include the All-Star sales incentive trip. Led the internal rollout of Growth Engine, a new integrated marketing platform that.

Greater Atlanta Area

Served as the Marketing Director for Apartments.com creating and managing B2B marketing campaigns and lead generation activities targeted to key audiences, including inbound marketing campaigns, nurture campaigns, digital advertising and social media, content strategy, direct marketing and industry events. Managed client and large-scale.

Greater Atlanta Area

Managed Worldpay’s brand across the Strategic Partnership segment, to include partner recruitment and monetization, an end-to-end process. Ultimately responsible for generating new high quality leads and nurturing existing leads through the sales funnel by creating and executing integrated marketing campaigns based on prospect segmentation, customer.

Greater Atlanta Area

Managed Digital Benefit Advisors’ brand across the Mergers and Acquisitions/Alliance Partnerships segment (a high-performing division with a $33 million sales goal for 2016, the largest revenue driver for the company). Developed, directed and implemented integrated segment marketing plans—including Eloqua campaigns, content strategies, brand awareness.

Greater Atlanta Area

Developed and executed the overall marketing and advertising strategy for the nation’s $10 Billion second largest on-line lending company. Responsibility included the management of corporate marketing programs encompassing Silverpop email marketing, search engine marketing, social media, online marketing, direct mail, print media, event marketing and sales.

Greater Atlanta Area

Implemented a strategic marketing planning process that resulted in referral and admissions goals to be exceeded by 5% year over year. Efforts included integrated marketing programs and sales presentations that complemented the company sales process and strengthened the Gentiva brand, the nation's leading and largest home health and hospice company ($2B)..

Greater Atlanta Area

Managed a team of marketing coordinators who supported over 400 sales associates through the development of online programs and sales tools. Launched new company name and brand identity for the largest mortgage company in the Southeast. Responsibilities included: strategic planning, agency management, resource coordination, internal and external message.

Greater Atlanta Area

Developed and implemented business unit specific marketing strategies for Southeast’s largest commercial real estate firm. Responsible for management of advertising programs, collateral, direct mail and target databases.

Greater Atlanta Area

Managed sales force marketing efforts for effectiveness, compliance and support of HomeBanc’s corporate mission. Planned and implemented internal and external events including tradeshows, housing fairs, annual meetings, holiday parties, sales incentive trips and annual associate outings.Recognized from 1,000 associates as recipient of “World Class Customer.

Tallahassee, FL

Managed client relationships with regional and national accounts. Increased media interaction and publicity through communications and promotional events.