Danae Arce Email & Phone Number

Greater Indianapolis

• Lead the strategic marketing team for North America, including new product introduction, strategic campaigns, and channel marketing.

Greater Indianapolis

• Own the strategy development and execution for education - the largest market at dormakaba. Inclusive of market research, competitive intelligence, solution roadmap, marketing programs, advertising, and sales enablement.

Greater Indianapolis

• Own the strategy development and execution for the multifamily and vacation rentals markets, inclusive of market research, competitive intelligence, solution roadmap, marketing programs, advertising, and sales.

Greater Indianapolis

• Managed the product lifecycle for hardware categories (step stools, ladders and garage) at Cosco Home and Office, a division of Dorel Home.
• Owned strategy elements: price, margin, positioning, product marketing, channel, and roadmap.
• Launched a new retro line for the brand's 80th anniversary, working with industrial and graphic designers to draw inspiration from iconic 1950s aesthetics.
• Launched new category for the company, the SmartFold Workbench, which received a Gold Innovation Award from Home Improvement Executive.
• Drove execution of product marketing, inclusive of packaging, messaging, photography and videos for new product launches and re-branding efforts.
• Led customer line review strategy for major retailers, including Walmart, Costco Wholesale; represented product at Menards and Lowe’s meetings.

Evanston, IL

• Majors in Marketing, and Management & Organizations
• Received "Best in Business" Beta Gamma Sigma Award. Graduated with distinction in the top 10% of the class.
• VP of Prospective Students at the Hispanic Management Association
• Led the “Smart Homes” Panel at the Kellogg Technology Conference 2014
• Member of the Marketing Club, Business Leadership Club, High Tech Club.
• Projects: Conducted marketing research for Garrett Popcorn; Consulted with the Alumni Relations team at Loyola University Chicago to improve team processes; Conducted a research project about China's internet giants.

Greater Indianapolis

• Managed branded paid search program, defining metrics and analyzing daily performance to guide decisions.
• Delivered social media content map for the next two quarters aligned with new brand positioning.
• Led a cross-functional team to automate customer review invitations, improving response metrics and online presence.

Ensenada, Baja California, Mexico

• Led cross-functional teams to execute cost-saving projects, driving the accelerated implementation of $3.5M in savings.
• Created a visual management system to easily communicate to stakeholders and leadership team the project’s progress against plans and metrics by each functional area.
• Managed the on-time transfer of the complete production from one China plant to three Mexico plants, successfully relocating 5.3M annual units and reducing $3M in inventory throughout the supply chain.
• Structured a series of rapid experiments to test peak capacity throughout the supply chain before moving into full production, demonstrating readiness to serve customers without interruptions under new model.

Ensenada, Baja California, Mexico

• Designed the manufacturing and quality assurance processes for 3 new product lines, which were launched on time and within budget, working collaboratively within cross-functional multicultural teams.
• Drove dramatic improvement to an existing process, enabling on-time launch of a strategic new product by reducing 6 weeks of the schedule.
• Analyzed the manufacturability of new products during design phase, uncovered potential risks and developed and executed mitigation plans to address them.
• Developed a pipeline of productivity opportunities in existing products, and executed projects worth $110K in savings.

Ensenada, Baja California, Mexico

• Automated repetitive tasks through programming, reducing overall execution time and eliminating the need for an additional hire.
• Received innovation award from plant management

Master Of Business Administration - Mba, Majors In Marketing, And Management & Organizations, 3.9

Activities and Societies: Selected: Hispanic Management Association, VP of Prospective Students; Kellogg Technology Conference 2014.

Bachelor'S Degree, Industrial Engineering, 4.0

Activities and Societies: Elected Chair of Engineering Conference "Vertice 2008". Member of the University Council.Graduated with Honors..