Danae Boyd Email & Phone Number

Birmingham, Al, Us

New York, Ny, Us

New York, Ny, Us

Responsible for the strategic, long-term vision of the department, business units served, and driving profitability through marketing and experience-related activities. Leading positioning of StoneX Financial and its companies as industry leaders, and implementing a customer experience strategy across all business units.

New York, Ny, Us

Worked across business units to lead all marketing and communications efforts, and drive technology innovation in order to optimize client experience across platforms. Composed client-facing copy for securities business lines including product and services content for trust services, advisory/fee-based programs, traditional brokerage and insurance products; Managed strategic partnerships with investor relations and technology providers to audit all interactions and ensure experience meets brand and company standards.

Birmingham, Al, Us

Worked directly with CMO and heads of all business units of full-service financial services firm, employing 2,000+ financial professionals, to develop multi-faceted marketing strategies including segment data studies, market positioning, brand language development, services and products promotions and overall communications strategies.Developed marketing strategies for Sterne Agee Group and its subsidiaries; including institutional lines of business and retail business units;Developed integrated strategies for new client and advisor acquisition through printed, direct mail and digital recruiting materials supporting campaigns run at an advisor-to-advisor level and call center-to-advisor level.Directed efforts for institutional marketing campaigns and positioning, including extensive efforts in Fixed Income Strategies group;Directed public relations efforts including promotion and regulatory communications regarding legal, security or merger related matters.

Birmingham, Al, Us

Worked directly with sales team to develop unique marketing strategies for 45 key accounts. Responsible for maintaining client relationships and driving sales and revenue through value added service and execution of effective branding efforts, product positioning and promotional strategies. Conceptualized, developed and managed brands unique to specific customers’ markets;Developed social media campaigns for corporate efforts as well as individual customer efforts;Recommended product offerings and promotions both annually and seasonally to more than 45 chain customers;Developed loyalty programs to build consumer base for chain customers; integrated with social media, mobile and online platforms and on lot promotion;Researched new product opportunities and technologies and determine viability for customer implementation;Benchmarked market segments and competitors to provide recommendations to better compete and capitalize on current trends;Managed Limited Time Offering programs including product selection, point of sale and distribution.

Birmingham, Al, Us

Birmingham, Al, Us

Worked closely with sales and clients to consult, create and facilitate multi-disciplinary, immersive experience design and build solutions, including integrated branded environments with permanent, modular, and large format print displays for universities, museums, corporations and trade shows.

Master Of Business Administration - Mba Finance

Bachelor Of Science, Industrial Design