I empower clean energy and sustainable brands to share their stories with the world.

Led reporting project on the relationship between climate change, fossil fuels and banking, including investigation into directors at Canada’s biggest banks and their fossil fuel industry tiesLaunched Climate 101 explanatory journalism project as part of wider strategy to reach new audiences, introducing new article formats in CNO newsroom Collaborate with audience engagement team to compile data reports using web analytics, reader surveys and other data points to help inform user needs-based editorial strategyProduce Saturday newsletter for approximately 30,000 subscribers, writing newsletter copy on the week’s biggest stories and growing open and click-through rates by 5.5% since October 2020

Pioneered living style guides for 20+ newsrooms across the country to ensure consistent, inclusive language in breaking news coverage related to the January 2020 Iran plane shootdown, the COVID-19 pandemic and the killing of George FloydLed style guide and CMS documentation projects, collaborating with copy desk teammates and distributing resource materials to meet newsroom needs nationwide Provided copy editing, fact-checking and layout optimization for breaking news, features, analyses, op-eds and investigations, communicating with national team of broadcast, radio and digital journalists

Edited breaking news, features, analyses, op-eds and investigations for clarity, grammar, style, structure, readability and SEOFact-checked and verified content in local and national news stories from across Canada, communicating with local reporters and editors to ensure accuracy Optimized formatting and layout of online content for mobile and desktop versions of the Global News website as well as Facebook, Twitter and Apple News platforms

Pitched, researched and wrote news features, travel stories and other content for various publications, including Escapism TO, Al Jazeera English and the inflight magazines of Jetstar Australia, Philippine Airlines and Silk AirProvided copywriting, editing and content development services on time-sensitive projects for clients in hospitality, tourism, real estate, fashion and non-profit sectors

Pitched and produced 530-page travel guidebook covering approximately 30 destinations throughout VietnamConducted extensive research on sights, activities, tours, accommodations, restaurants, history, culture and travel logistics for each destination to fit a range of audiencesPrepared sample itineraries catering to travellers with varying interests and abilitiesCompleted updates on guidebook information, once for major cities only and once for all destinations

Led editorial strategy for one of Vietnam’s largest English-language websites, defining its main verticals and developing regular branded series like Hẻm Gems street food reviews and Street Cred historical snapshots for young, multicultural audienceCreated nổi music series to showcase talent of Vietnam’s growing independent music scene, garnering an average of 5,700 views per YouTube video, in collaboration with local creative agency and video production companyContributed to strong social media growth of the Saigoneer brand, doubling the website’s Facebook followers to more than 56,000 by December 2017 Managed a 9-person in-house editorial team, including writers, photographers, videographers and graphic designers as well as freelance contributors

Developed bimonthly editorial calendars for Jetstar Vietnam’s bilingual English-Vietnamese inflight magazine for full duration of agency contract Commissioned and produced editorial content in Vietnamese and English, including short articles, features and photo shootsServed as on-the-ground liaison between Singapore-based editorial team and Vietnam-based client as well as local writers, photographers and printing house partners

Led editorial strategy for monthly lifestyle print publication catering to English-speaking foreign residents of Ho Chi Minh CityWrote and edited features covering a range of topics, including the wealth gap in Vietnam, abortion access, foreigners retiring abroad and air pollution in Ho Chi Minh CityPlanned, co-ordinated and oversaw photo shoots for features, cover stories and Q&A interviewsManaged a 5-person in-house team of writers, photographers and graphic designers plus freelance contributors

Pitched and wrote regular features on culture and social issues, including the rise of online dating apps, the tradition of human chess martial arts and one man's mission to bring Vietnamese mythology to life through action figuresWrote monthly column on living in Vietnam as a foreign resident

Provided voiceover and freelance English-language editing services for local newspaper

Taught English as a Foreign Language to Young Learners, specifically 5- and 6-year-old students, with a focus on speaking, pronunciation and phonics

Taught English as a Foreign Language, primarily to Young Learners ages 3 - 15, with a focus on speaking, listening and pronunciation skills

Assisted in photo research, copy editing and formatting online content for Appalachian Mountain Club magazine website, as well as writing small articles

Pitched, researched, wrote and edited print content for monthly publication