Dana Friedman Email & Phone Number

Israel

Haifa, Israel

 Managing the Advertising - leading the corporate branding, outbound-communication and advertising activities in all media channels.  Overall responsibility for the Marcom, PR and digital assets. Co-branding activities. Providing ongoing marketing support for the corporate’s activities in Israel and abroad, creating marketing collaterals, producing content, videos, catalogues, giveaways for international trade shows, etc.

 Managing the Communications and Advertising Division, leading the corporate branding, outbound-communication and advertising activities in all media channels.  Overall responsibility for the Institutes' Marcom, PR and digital assets, leading a team of 7 staff members. Managing the organization’s relationships with journalists and media channels: Drafting and distributing press releases; Initiating articles and interviews; Responding to daily queries from journalists; Crisis… Show more  Managing the Communications and Advertising Division, leading the corporate branding, outbound-communication and advertising activities in all media channels.  Overall responsibility for the Institutes' Marcom, PR and digital assets, leading a team of 7 staff members. Managing the organization’s relationships with journalists and media channels: Drafting and distributing press releases; Initiating articles and interviews; Responding to daily queries from journalists; Crisis management where needed; Handling internal communications and drafting corporate messages. Co-branding activities of the Israel Export Institute in collaboration with several government ministries. Defining the division's work plans, continuous monitoring to ensure actual execution vs plans. Defining digital strategy and accountability to its ongoing execution to support online Institute branding and presence on social media platform and on the Institute website. Creating and managing online and offline campaigns. Managing all the direct marketing activity via newsletters to exporters, Marcom, digital content, media presence, etc. Continuous adoption of state of the art marketing and advertising tools. Providing ongoing marketing support for the Institute’s activities in Israel and abroad, creating marketing collaterals, producing content, videos, catalogues, giveaways for international trade shows, etc. Show less

General: • 2012-2014 Radio broadcaster and editor of the technology, internet and gadgets information, the economic daily news broadcast “The Color of Money”, Reshet Bet, Kol Israel• Starting from 2009 – radio broadcaster, Giga-Byte – the technology and internet program, Reshet Bet, Kol Israel

 Providing corporate branding management and media consulting to Israel Aerospace Industry on an outsourcing basis (working at IAI's offices).  Defining the brand and digital strategy, supporting the daily marketing activities as well as defining future marketing, advertising and PR goals and plans. Initiating media activities towards journalists and media channels.  Assisting in crisis-prevention management when needed including writing press releases during crisis… Show more  Providing corporate branding management and media consulting to Israel Aerospace Industry on an outsourcing basis (working at IAI's offices).  Defining the brand and digital strategy, supporting the daily marketing activities as well as defining future marketing, advertising and PR goals and plans. Initiating media activities towards journalists and media channels.  Assisting in crisis-prevention management when needed including writing press releases during crisis periods. Preparing an annual work plan for the company's pro-active PR operations. Participating in planning branding, visibility and presence in trade shows and conferences in Israel and abroad. Show less

Israel

 Managing the company’s overall media relationships with journalists and media channels.  Drafting and distributing press releases, maintaining ongoing interface with journalists and editors in various media channels - TV, printed press, radio and websites on issues related to relevant topics such as communication, internet and computers, consumer items, marketing, capital market, law. etc. Responding to daily queries from journalists, ongoing crisis management, complaints and the… Show more  Managing the company’s overall media relationships with journalists and media channels.  Drafting and distributing press releases, maintaining ongoing interface with journalists and editors in various media channels - TV, printed press, radio and websites on issues related to relevant topics such as communication, internet and computers, consumer items, marketing, capital market, law. etc. Responding to daily queries from journalists, ongoing crisis management, complaints and the company’s media profile. Managing the company’s online image and online presence. Establishing and managing the company’s activity on social networks (Facebook, Twitter) Overall management of the company’s website. Upgrading and specifying the user interface, website design, SEO, launch of new Apps, etc.  Analyzing and measuring results, utilizing analytic tools, generating insights for new marketing activities. Managing an investors' relations (IR) firm during quarterly messages and stock exchange announcements. Drafting messages, handling the internal-organizational media for company’s employees. Show less

Teaching assistant, MIS and E-commerceHaifa University- the Graduate School of Business, IDC Herzliya, Technion.

- Marketing and business consulting for an IPTV Startup, setting the business plan, the marketing strategy, and the product definitions

Commercial manager of the cellular content Division (Logia) (2004-2005)- Established joint-ventures with content providers for mobile products including MMS, SMS, 3G Video services, Voicemail, WAP Portal, Ring tones, Icons, IVR's- Led the negotiations and contracts with suppliers, including business terms, legal aspects and regulations issues

Innovation In Marketing

Mba, Executive Mba, Graduate School Of Business, Haifa University

Ba, Communication & Political Science