Dana Froome Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

•Ideate, develop, and execute 360 creative marketing campaigns that support HBO and Max programming, including key art, social media, behind-the-scenes video content, websites, podcasts, experiential activations, augmented reality and virtual reality experiences•Oversee the strategic and creative strategy and social media calendar of the House of the Dragon and Game of Thrones social media profiles•Produced the Clio Award-winning behind-the-scenes special, Crafting Lovecraft Country, which aired on the HBO linear channel and can be streamed on Max

Greater New York City Area

•Execute content marketing strategies to support HBO’s programming across digital platforms, including video, social media, HBO.com, podcasts, and virtual reality •Consult the wider program marketing team on paid digital marketing and social media marketing campaigns to ensure all creative is on brand for each show •Won seven Webby Awards across video, virtual event, podcast and VR categories for Insecure and Lovecraft Country •Produced a Lovecraft Country behind-the-scenes special that aired on linear and on streaming platforms •Conceptualized and produced video shoots for HBO’s series and documentaries, including Mare of Easttown, Insecure, I May Destroy You, Lovecraft Country, A Black Lady Sketch Show, The Gilded Age, and The Time Traveler’s Wife•Collaborated with the writers and a producer from HBO's hit series Silicon Valley to update it's in-world website PiedPiper.com and develop RussFest.com•Contributed to the development and execution of the Lovecraft Country Radio, The Plot Against America, Between the World and Me, and Looking For LaToya podcasts•Supervised the content execution for Lovecraft Country Sanctum, a series of exclusive virtual reality events inspired by the world of the show

Greater New York City Area

ColorComm is an essential organization for women of color in all areas of communications including Public Relations, Corporate Communications, Advertising Print Media, Broadcast, Digital and more.-Collaborate with Twitter, Google, SiriusXM, and Indeed's diversity teams and employee resource groups to execute programming for our monthly events in a volunteer capacity-Executed sold-out events that attracted 200+ guests each and led to 40+ new member sign-ups for the New York chapter

Greater New York City Area

Greater New York City Area

-Work across the editorial, video, art, social media, product, and marketing teams to tell multimedia stories and execute campaigns that will grow our audience. Major accomplishments include:-Awarded the Ziff Media Group Peer award for going above and beyond in my roleVideo-Oversee the creative video process for our series from ideation through execution-Improved efficiency across the tech and video teams by implementing a content calendar and a project management tracker to ensure deadlines are met-Ideate and execute videos that have trended on Apple News and acquired a total of 1M+ views on the site-Collaborate with producers to create content that generated an average of 2M+ monthly views and $75k+ in monthly revenue on TwitterEmerging Platforms-Manage the editorial calendar for Instagram and Snapchat Discover videos-Produced 250+ videos for Snapchat Discover, Mashable, Reels, and Instagram's IGTV-Analyze audience response to content to inform our stories for Snapchat Discover, which increased subscribers by 2M+ and monthly views by 6.2M+-Work with designers to create interactive experiences across all emerging platforms Social Media-Developed and executed a social media strategy for the tech team’s Facebook and Twitter pages that highlighted best practices and areas of opportunity-Created a re-launch plan for its Pinterest page, which has 10M+ monthly views and 1.5M+ followers-Grew Pinterest’s engagement by 24.1% and monthly views by 25.8%Site Production-Analyze metrics to select videos to feature on the homepage -Write headlines for all featured videos on the homepage-Built 59 stories and 400+ product cards into the CMS for the commerce team

Greater New York City Area

I supported the editorial team with covering entertainment and lifestyle stories for the site and executing social media strategies to drive engagement across their social platforms.Major accomplishments include: -Contributed 20+ entertainment and lifestyle stories to the site -Coordinated with the editorial and business teams to execute a social media tentpole activation that debuted at the Sundance Film Festival-Analyzed Facebook engagement on SocialFlow and promoted the top performing stories -Generated photo and video content at live events for Twitter, Instagram and Snapchat that reached 5M+ followers

Greater New York City Area

I collaborated with content strategists and a public relations agency to execute two tentpole activations for the launch of Maybelline’s first global influencer program.Major accomplishments include: -Outlined Maybelline’s digital strategy and social media content goals in a deck that was distributed to the team and a public relations agency-Managed the content creation opportunities for 15 global influencers that would live on YouTube and Instagram-Created a social media recap report that was sent to sponsors after both events

Greater New York City Area

I supported the editorial team with covering entertainment and lifestyle stories for the site and executing social media strategies to drive engagement across their social platforms. Major accomplishments include: -Contributed seven entertainment and lifestyle stories to the site-Produced a story that was syndicated on six sites including Yahoo.com, Elle.com, and MarieClaire.com -Wrote copy for one of Cosmopolitan’s Facebook pages-Worked with Cosmopolitan’s team to develop videos for YouTube and Instagram

Greater New York City Area

I worked with the public relations team to execute publicity strategies across five magazine titles.Major accomplishments include: -Assisted the Public Relations Manager and Seventeen’s Editor-in-Chief with a broadcast segment for LIVE! With Kelly and Michael-Wrote four pitches for ELLE and Food Network Magazine-Researched and composed talking points for The Dr. Oz Show

Greater New York City Area

I worked with the international public relations team to fulfill editorial requests for magazine shoots. -Assisted public relations managers at the annual Highline event and Men’s Spring 2016 presentation -Compiled monthly reports for distribution to the team-Organized international press coverage reports for the Men’s Spring 2016 show-Collaborated with stylists for editorial shoots

Syracuse, Ny

I supported advisers with day-to-day administrative and operational tasks for the honors department.-Assisted students with their questions regarding the honors program -Scheduled and logged advising appointments using Microsoft Outlook-Completed any special projects requested by staff or faculty members-Answered phone calls and responded to requests

Greater New York City Area

I supported the public relations agency to fulfill press outreach strategies for its wine and spirits clients.-Drafted press releases and pitches -Secured eight media placements for wine clients -Created five fact sheets for spirits clients -Compiled media lists -Analyzed competitor strategies and presented them to the Senior Account Supervisor

Bachelor Of Science (B.S.), Public Relations, Public Relations/Image Management

Activities and Societies: Newhouse Ambassador, PRSSA, Hill Communications, Zipped Magazine, Equal Time Magazine, and comm.UNITY

Public Relations

Attended the Newhouse in NYC program during Fall 2015 where I spent the semester interning during the day and taking classes at night.

Bachelor'S Degree, Public Relations/Image Management