Dana Simon Email & Phone Number

Assisting enterprise clients with all aspects of their acquisition and retention strategies while ensuring there is a strong data health component to support the corporate directive. The idea is to provide all addressable marketing data/solutions with an emphasis on maximizing digital marketing capabilities which will drive repeatable revenue.

Boca Raton, Florida

• Responsible for the development and coordination of digital marketing and social media campaigns.
• Main point of contact, responsible for overall profitability of key accounts, including Tier 1 Automotive, CPG and large Advertising Agencies with annual billings between $3-4MM.
• Managed the campaign process from onboarding the client, audience recommendation, creative design, testing, data selection, media optimization and campaign reporting.
• Promoted in November 2018 to manage house and inter-company accounts, producing a 25% growth in sales.

Boca Raton, FL

• Created and implemented direct mail and email media plans for customer acquisition in a variety of B2B and consumer industries.

Greater New York City Area

• Managed the planning and implementation of client’s direct marketing acquisition campaigns and projects with billings of $8MM.
• Oversaw the day-to-day activities and training of 10 account team members.
• Worked with strategic and creative teams to develop and review new creative concepts.
• Managed list rental program, including developing and maintaining test plans for direct mail and email.

• Managed 8-10 clients, with annual billings between $2-3MM.
• Experienced in pharmaceutical vertical includes collaborating with products managers and their agencies in creating marketing strategies for specific drugs from clinical trials to launch. Tactically, worked with.
• Worked as Oracle’s data broker for over 14 years, acquiring their 3rd party data in all channels(EM/TM/DM). Worked with 15-20 Oracle product managers to create, manage and execute directmarketing campaigns, negotiating.

Responsible for list brokerage and data base development for both consumer and business-to-business mail order companies, including Oracle, PEPCO Energy Services, Exelon Energy, Bristol-Myers Squibb, and Merck. Strong emphasis was on partnering with advertising agencies, including Grey Direct, Earle Palmer Brown, Bozell Worldwide, Tierney & Partners, and.

Croton Falls, New York, United States

East Brunswick, NJ

Supervised the hiring, training and management of the sales staff, generating over 2.5 million dollarsannually in sales. In charge of brokerage functions, preparing list and alternative mediarecommendations and mail plans, response analysis and coordination of merge/purge for clients both inthe business to business and consumer areas.

New York, United States

Responsible for 10-15 accounts including Prentice Hall, Merck Publishing, U.S. Marines, Kayser-Roth and the Cockpit catalog. Heavy involvement of all aspects of clients’ mail plans, from the initial list recommendations, to coordinating merge-purge and response analysis.

Greenwich, Connecticut, United States

Oversaw the management of 8 product groups consisting of 50-60 lists. Managed sales, order entry andproduction for lists in group. Acted as liaison between list owner and service bureau. Launched 2 new list databases to the market, General Foods and Equifax. Grew Equifax to be the #2 management profit center in 18 months. Created list promotions, space.