Dana Glazer Olmeda Email & Phone Number

Los Angeles, California, United States

Los Angeles

Copywriting, branded content, event management and execution, social media, influencer marketing • Developed creative voice and content for all marketing materials and digital platforms, including:o Websiteso Direct-to-consumer email copy o Packaging materialso Ad copy (both digital and real-world executions such as billboards/ merch/ interior branding statements in showrooms)• Social media management and content production• Creative campaign consulting, including video concepting and direction• Managed multiple live event executions for Vidcon for two years, including handling all aspects of live events from production and client services to vendor relationship cultivation and onsite execution/ management• Negotiate and manage influencer deals for both content and experiential campaigns featuring high-profile acts such Deadmou5 and Olivia Culpo

•Lead development of cross-platform partnership marketing opportunities and packaging for all Red-Carpet programming, including marquis events such as The Academy Awards, The Golden Globes, and The Grammy Awards, handling elements from conception through execution • Strategically focus on creating sellable solutions with custom content and branded entertainment on both linear and digital while maintaining brand integrity for NBCU properties•Attend and manage location shoots, working cross-functionally with Creative Development, Production, Casting/Talent Development, and Editorial teams – Produced custom content for top-tier brands such as Loreal, Stella Artois, and Tresemme.

Produce offline experiential events around tent-pole dates like Comic Con for personalities such as Adam Savage (Event counted as part of The 20 Best Things Seen and Heard at Comic Con, Rolling Stone Magazine)Lead sales direction and create all custom sales/ marketing opportunities for influencer lead brandsCreate large-scale integrated marketing programs for budgets up to $10mm for brands such as Honda and Toyota and Samsung

Conceptualize and develop brand integrated digital opportunities for fortune 500 companies such as P&G, Wrigley, and Jim BeamStrategize direction and create marketing and client facing materials for digital brands spanning several verticals, such as moms, millennial males, tech and pets

Cultivate integrated sales campaigns, tailored to client specific needs; responsible for campaigns totaling approx $5mm annually Manage process of design, development, marketing and deployment of a corporate internet presenceMonitor website rankings and traffic, generated reports, and continually work to improve results Plan offline events to promote brand awareness and help develop corporate relationships

Create multi-artist promotions and utilize strategic partnerships in order to increase brand exposureDrive traffic through media buys, while expanding company awarenessDevelop and execute marketing plans according to client needs Act as intermediary between sales and development teams

Secure online placement of media to increase awareness and create visibility for various projects such as Blink 182, Chris Rock, Saliva, 50 Cent and Taste of Chaos TourBuild and foster relationships with outside contacts to create reliable avenues for publicity effortsCoordinate efforts for artist promotion with team to better implement label directives

Updated and maintained team membership numbers for online street teamsWorked with team leader to research artist info, using the UFanz softwareCreated artist awareness through grassroots viral marketing efforts

Advertising And Marketing Communications

Music Business

Education record