Dana Gorski Email & Phone Number

01/2023 - 09/2023: 6,400+ Candidates Sourced ‣ 355 Placements ‣ $360,000 in Fees ‣ Manage $9k of Paid Campaigns, Producing Over 2k Leads My role encompassed:‣ As-needed full-cycle recruiting, which included resume reviewing, phone interview, ATS submission, and onboarding initiation.‣ Simultaneously managed 15+ sourcing outreach tools, including ZipRecruiter, LinkedIn, CareerBuilder, Monster.com, Talent.com, RecruitMilitary, Craigslist, Twitter, and state job boards.‣ Identified by upper leadership to lead trainings on outreach tools, including Indeed, CareerBuilder and Facebook.‣ Inaugural participant to pilot outside-of-scope tooling for sourcing, including Snagajob, Monster.com, and hireEZ.‣ Owned launch calls at role origination, partnering with key stakeholders to gain deeper understanding and determine sourcing strategy.‣ Surpassed monthly team goal of 27 starts, converting average of 52 sourced talent leads to full time employees monthly.‣ Primary point of contact for recruitment teams of 1-5+ people spanning 6+ accounts on a continuous cadence.‣ Consistently surpassed SLA of 24-hour turnaround for application intake and prompt inquiry response. ‣ Owned and managed social sourcing strategy for 7+ Facebook ads weekly, staying below pre-determined CPA.‣ Reviewed job descriptions for performance optimization, per platform intricacies

San Marcos, Texas, United States

‣ Solved 50+ customer inquiries daily across 3 time zones in the US.‣ Partnered with Dispatch Teams across 5 states to solve customer issues with a self-defined 8-hour SLA.‣ Owned Driver Performance Report to identify setbacks for 40+ field employees employing proactive data and sharing with relevant stakeholders to recognize areas of opportunity and recurring trends. ‣ Point person for new Customer Service team members during onboarding and into their tenure.‣ SME of Microsoft Office and Microsoft Teams for internal communication across the company.‣ Identified and diagnosed strategic areas of opportunity derived from customer communication patterns and delivered actionable feedback to stakeholders.‣ Sales lead generation by gathering intel from prospective customer inquiries to aid in conversion.‣ Ad-hoc office management duties as needed: office layout and inventory cataloguing.

Greater Seattle Area

‣ Utilized Adobe Photoshop and InDesign to create on brand graphics used for email, website, rep group sales tool flyers, press releases and packets, and social media.‣ Pitched product to press to generate placement in local, national, and international publications.‣ Scheduled media interviews for Rosanna Bowles (Company CEO and Founder).‣ Shot photos and videos, as well as wrote copy for Facebook, Instagram, and LinkedIn, making sure to keep up to date on the latest social media trends and reflecting those trends in my work.‣ Planned and executed annual warehouse sale, overseeing 10+ volunteers and all forms of promotion.‣ Responsible for brand representation and direct sales at annual NY NOW trade show and additional charity events.‣ Improved overall sales by making sales tool sheets for the rep groups and providing them with updates on all press placement. ‣ Edited and proofread copy for new products, catalog creation, and press releases.‣ Produced emails for businesses, museums, and consumers, and measured results.‣ Assisted with catalog photoshoots and ensured Rosanna’s vision was properly executed.‣ Maintained and updated the website home page on a weekly basis.

Dupont, Wa

‣ Managed and generated content for 19 social media accounts across 6 different states.‣ Measured and analyzed social media efforts. For example, Facebook results showed driving likes up by 124% for BBB Oregon over the past two years, and increasing engagement rate by 38% for BBB Eastern Washington, and improving click-through rates by 244% for BBB Idaho in the last 14 months.‣ Acted as main coordinator for the Outreach team’s social media endeavors and ensured that their posts were relevant, appropriate, and up to BBB’s standards. ‣ Created and executed social media campaigns to raise brand awareness and garner more engagement.‣ Provided high quality customer service via timely responses to all messages and comments on social media. ‣ Ran community groups on Facebook and LinkedIn for BBB Accredited Businesses. ‣ Engaged and built relationships with the public via community events that BBB attended. ‣ Prepared and hosted monthly webinars for 50+ attendees.‣ Determined social media strategy for product launches.‣ Helped edit print and online communications, such as website copy and press releases.

Dupont, Wa

‣ Measured and analyzed social media efforts.‣ Created content for social media platforms.‣ Helped organize and edit the newsletter.‣ Assisted the marketing department with various projects.

Seattle, Wa

‣ Organized and solicited business opportunities from existing account base.‣ Identified and created sales prospects for new business by utilizing a national database.

Seattle, Wa

‣ Helped measure and evaluate current and past social media communication efforts.‣ Utilized various marketing tools, like Google Analytics and Hootsuite, to determine which tools would be most beneficial for Amara to use.‣ Assisted in writing social media content for development efforts‣ Attended and contributed information to social media strategy meetings.

Bellevue, Wa

‣ Website work: ‣ Conducted a brand analysis with nonprofit partner websites. ‣ Created content marketing to engage partners. ‣ Identified areas for improved brand visibility.‣ Developed a comprehensive event calendar of partner fundraisers using Excel software to drive public relations efforts.

Bellevue, Wa

Customer service experience including managing complaints and promoting products.

Bachelor'S Degree, Strategic Communications

My degree in Strategic Communications consisted of general communications courses with specific coursework in social media management.

Associate Of Arts And Sciences (Aas)