•Managed operational oversight and staff coordination across multiple locations to ensure the delivery of high-quality care and services.•Implemented and enforced compliance with policies and procedures to meet state regulations and maintain safety standards.•Led the creation of staff schedules and payroll processes, alongside managing supply orders, to streamline operations and ensure resource availability.•Facilitated staff meetings and conducted safety drills to promote a culture of safety and preparedness.

•Directed strategic planning and operational management, focusing on market research, contract preparation, and B2B marketing to drive business growth.•Spearheaded social media marketing initiatives, managing Facebook and Instagram ads to enhance online presence and engagement.•Ensured compliance with project deadlines and departmental requirements, improving organizational efficiency and project delivery.•Led a team of project managers and coordinators to ensure the successful execution of business strategies and operations.•Negotiated and secured key partnerships and agreements, contributing to a sustainable competitive advantage and increased revenue.•Implemented new technologies and systems for better data management and customer relationship management (CRM), leading to improved business processes and customer satisfaction.•Developed and monitored key performance indicators (KPIs) to measure operational success and identify areas for improvement.•Coordinated cross-departmental efforts to align with company goals, facilitating communication and collaboration among teams.•Oversaw budget planning and financial management, optimizing resource allocation and minimizing costs while maintaining high-quality service.•Initiated and led community engagement programs, enhancing the company's public image and fostering positive relationships with stakeholders.•Conducted comprehensive market analysis to identify trends and opportunities for expansion, guiding strategic decision-making and long-term growth.•Championed a culture of continuous improvement, encouraging innovation and professional development among staff.

•Led the Admissions Department, managing staff and refining admission processes to improve client satisfaction and streamline operations.•Conducted B2B and online marketing campaigns to increase facility visibility and attract potential clients.•Coordinated resident care programs, facility tours, and pre-admission assessments, ensuring a comprehensive and seamless admission experience for clients.•Implemented strategic partnerships with local healthcare providers and community organizations to enhance referral networks and support facility growth.•Developed and executed innovative digital marketing strategies, including SEO, content marketing, and social media engagement to strengthen online presence.•Analyzed market trends and competitor activities to adapt strategies and maintain a competitive edge in the healthcare industry.•Enhanced communication protocols between admissions, nursing, and administrative departments to ensure accurate and timely sharing of information.•Spearheaded the creation and distribution of promotional materials, including brochures, flyers, and newsletters, to effectively communicate the facility's services and achievements.•Organized open house events and participated in community health fairs to promote the facility and engage with the community.•Trained admissions staff on best practices in customer service, data management, and regulatory compliance to uphold high standards of care and professionalism.•Oversaw the development and maintenance of the facility's website, ensuring content was up-to-date, informative, and user-friendly.•Monitored and managed the admissions department's budget, making cost-effective decisions that maximized resources without compromising quality of care.•Fostered a culture of empathy and understanding, ensuring that the admissions process was not only efficient but also compassionate and responsive to the needs of clients and their families.