Admissions And Marketing Director
Westbury Health And Rehab
Conyers, Ga
•Led the Admissions Department, managing staff and refining admission processes to improve client satisfaction and streamline operations.•Conducted B2B and online marketing campaigns to increase facility visibility and attract potential clients.•Coordinated resident care programs, facility tours, and pre-admission assessments, ensuring a comprehensive and seamless admission experience for clients.•Implemented strategic partnerships with local healthcare providers and community organizations to enhance referral networks and support facility growth.•Developed and executed innovative digital marketing strategies, including SEO, content marketing, and social media engagement to strengthen online presence.•Analyzed market trends and competitor activities to adapt strategies and maintain a competitive edge in the healthcare industry.•Enhanced communication protocols between admissions, nursing, and administrative departments to ensure accurate and timely sharing of information.•Spearheaded the creation and distribution of promotional materials, including brochures, flyers, and newsletters, to effectively communicate the facility's services and achievements.•Organized open house events and participated in community health fairs to promote the facility and engage with the community.•Trained admissions staff on best practices in customer service, data management, and regulatory compliance to uphold high standards of care and professionalism.•Oversaw the development and maintenance of the facility's website, ensuring content was up-to-date, informative, and user-friendly.•Monitored and managed the admissions department's budget, making cost-effective decisions that maximized resources without compromising quality of care.•Fostered a culture of empathy and understanding, ensuring that the admissions process was not only efficient but also compassionate and responsive to the needs of clients and their families.