Dana Elhalabi Email & Phone Number

Geneva, Switzerland

Switzerland

Applying design research methodologies to gather data, analyze and interpret it to develop fresh ideas and user insights. Developing compelling communication tools to help clients understand research findings and design strategies.Defining the right value proposition, brand attributes, brand essence, etc., to guarantee the brand relevance to its audience. Organizing the brand portfolio by specifying the missions, roles and relationships between products in order to optimize their overall value. Working alongside clients or design studios to help set the direction of projects and ensuring a seamless transition from strategy to implementation. Expressing the brand personality into human-centered designs.Designing and developing a consistent visual identity across all corporate literature, print and digital. Designing the brand’s website, and organizing its online presence. Coordinating with other suppliers to ensure high quality production.Projects worked on involved collaborations with international design agencies, and with clients in the Governmental sector, Banking, Retail, Architecture, Education, Engineering and Construction sectors.The diversity in projects complemented my ability to work in multi disciplinary teams from different cultural backgrounds.

Qatar

Managing multiple projects from concept through development. Working on the design strategy, exploring market trends and analyzing the competition to define the insights. Communicating the results to the clients in a simplified manner. Developing the brand platform and implementing it through visual language.Providing guidance to the team and ensuring a smooth flow of work.

Barcelona Area, Spain

An intensive program combining design thinking, managerial skills and entrepreneurial attitude.It provides hands-on experience and helps us develop our capacity to inspire and lead creative teams.It focuses on:Project management, Financial management, Strategic management, Marketing, Brand management, Design process, Design research, People management, Research methodologies, Trends & Forecast, Experience and service design, Co-creation, etc.Projects:• EAT A RAINBOWEAT A RAINBOW is a young product from GNT.GNT is the global market leader in Coloring Foods and a trusted partner to the food and beverage industry. www.gnt-group.comDeveloped a new brand strategyConducted interviews and surveys to understand consumer behaviors and needsExplored and interpreted new market trends Defined the target audienceAnalyzed market opportunitiesProposed solutions and insights for market and product positioningDesigned a new brand identity• Personal Research ProjectApplied research methodologies to gather user insights (primary research, trends research, market and industry research, etc.)Created a mobile app concept.Designed and developed digital wireframes to test the idea (MVP)Developed an online marketing plan• HOSTELCO, FIRA BARCELONA• CERN (Conseil Européen pour la Recherche Nucléaire)Participated in the innovation bootcamp at CERN in Switzerland. Acted as team leader and facilitator in the co-creation process

Lebanon

Brandcentral is the branding division of M&C Saatchi. It offers a range of consultancy and design solutions across industries.As a designer, I actively took part in the branding process from concept, creation and delivery. I worked in a fast-paced, creative and challenging environment; planned and completed jobs on time while building positive relationships and working with others to achieve goals.• Initiated dynamic user interaction and reinforced the brand image through social media• Created effective digital experiences for targeted audiences based on client’s objectives• Assisted in developing digital activation campaigns• Designed digital works and websites to enhance companies’ visibility.• Managed conflicting demands between different departments and projects in order to prioritize tasks• Trained and mentored interns

Beirut

République is an advertising agency in Beirut, Lebanon.As a Graphic Designer, I was responsible for delivering design solutions and understanding market needs while maintaining brand guidelines and strategy.Produced and executed design concepts.Participated in clients meetings and communicated the project outcome. Collaborated with account managers and production teams to ensure a smooth and organised process till project delivery.

New York City

Master'S Degree, Design Management

Capm, Project Management

Bfa (Bachelor Of Fine Arts), Graphic Design

Activities and Societies: Exhibitions: Animation “Seeds oh Hope” exhibited at the 1st edition of “Beirut Animated” (Beirut Mutaharrika)..

Baccalaureate Ii (Sciences)

Bachelor'S Degree