Dana Hernandez Email & Phone Number

Texas, United States

Santa Barbara, California, Us

GigaOm is an industry leader in emerging technology research. Engaged as a Senior industry analyst in applications, people and process verticals. Participating in analyzing emerging technologies, Agile and DevOps across various business sectors.

Dallas-Fort Worth, Texas, Us

Spearheaded technical teams responsible for implementing and supporting all applications for Global Sales. Drove major organizational transformation to product taxonomy to align with enterprise technology evolution. Developed internal business relationships and increased cross-functional collaboration to accomplish technology goals. Implemented key strategies to more efficiently utilize diverse technical skill sets to focus on top sales initiatives.• Increased technical efficiencies and enhanced user experiences via collaboration across Global Sales to consolidate key technology functions to Microsoft platform.• Designed and implemented new application and platform to support the AAirpass product allowing Sales Support teams to respond rapidly to customers purchasing the product and allowed customers to self-serve various activities related to their AAirpass product.• Led application development for products within Global Sales and Oracle Siebel CRM platform with integration supporting airline loyalty program, Admirals’ Clubs, and service recovery. • Improved efficient utilization of diverse technical skillsets through development of focused strategy on cross training knowledgeable team members on new technology stacks to reduce need to additional staffing skillsets.• Partnered with the business on a framework for “citizen development” to allow business teams to augment specific IT work with structure and security.• Transformed organization to squad model structure aligned with business products for Agile process optimization and efficiency and speed to market.

Dallas-Fort Worth, Texas, Us

Led global technology teams charged with caring for customers, including global sales, social media monitoring, premium services, passenger compensation, and service recovery. • Spearheaded successful implementation and expansion of Microsoft Dynamics CRM within the Sales organization modernizing the Sales organization. • Delivered major upgrade for Siebel CRM platform supporting major applications for service recovery, premium services, global sales and Admirals’ Clubs allowing these applications to provide modern, ease of use applications.• Implemented key functionality and integration between service recovery application and flight attendant application allowing flight attendants the ability to resolve and compensate customers while inflight, real-time giving customers a better inflight experience.• Encouraged development of prototype for Admirals’ Club automated check in to speed customers entry into the clubs leveraging geo location functionality.• Reduced time to market for new technology efforts by transforming organization into Agile delivery teams aligned with business. • Achieved greater alignment and strategy to organization through focus on team relationship building and business partnership.• Drove expansion of key custom system that assessed Twitter sentiments and allowed AA communications to respond rapidly to social media comments and support customers. • Leveraged Microsoft partnership and their growing technology stack to modernize systems supporting several business organizations.

Dallas-Fort Worth, Texas, Us

Led team of over 100+ technical professionals forming 10 Agile teams that provided technology solutions for the AA Cargo business, including Warehouse Operations, Sales, Marketing, Finance and Accounting systems. These systems were leveraged by Cargo division employees, external partners and customers.• Spearheaded the $50M+ transformational design of SaaS-based next-generation cargo platform to replace legacy, homegrown applications for cargo operations. This replaced more than 80 homegrown and aging mainframe applications with state-of-the-art technology. • Delivered the initial implementation of Microsoft Dynamics CRM platform to modernize the Cargo Sales team.• Partnered with Cargo business to merge major Cargo systems for American Airlines and US Airways in record time and on budget.• Led multiple application development efforts to ensure systems were compliant with PCI, SOX and other regulatory standards.• Successfully transformed Waterfall teams into smaller Agile functioning teams supporting all aspects of cargo business to drive a more efficient and timely response to changing business needs.• Better aligned business allowed technical teams to be more agile following designing new team structure.

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us

Dallas-Fort Worth, Texas, Us