Dana Hinders Email & Phone Number

 Managed staff of 15 writers and editors creating 200+ content items per month.  Supervised content projects from conception to completion, ensuring timelines were met and deliverables exceeded stakeholder expectations. Developed and executed content strategies to drive engagement, generate leads, and support client objectives. Created style guide, updated content templates, and implemented department trainings to maintain a consistent style and tone for each client’s marketing materials.  Created a strategic plan and engineered customized prompts to utilize AI tools such as Claude, ChatGPT, Jasper, Gemini, Microsoft Copilot, and Perplexity to scale the content creation process and increase departmental profitability. Expanded the department’s product offerings to include content audit services, content gap analysis, and monthly e-mail newsletters.

 Edited blogs, informational articles, email campaigns, whitepapers, and other marketing materials.  Updated materials using a proprietary content management system.  Generated SEO-optimized titles and reviewed articles to ensure they adhered to the latest SEO best practices for enhancing discoverability, search engine ranking, and organic traffic acquisition. Collaborated with internal teams to ensure content aligned with client guidelines, messaging, and target audience preferences.

 Wrote high-quality, thought-provoking case studies, e-books, blog posts, email copy, and SEO articles for lawyers, podiatrists, and other business owners across the United States.  Conducted topic research and developed content plans based on client business goals and buyer personas. Utilized SEO principles to optimize content for search engines and improve discoverability.

 Wrote blog posts, web pages, brochures, and other content providing information about drug and alcohol addiction treatment services for company-owned properties across the United States.  Pitched creative content ideas based on industry trends, keywords, competitor analysis, and trending topics. Demonstrated ability to communicate complex information clearly and empathetically while aligning with the company's mission of increasing client admissions.

 Edited content for 16 different addiction treatment centers, ensuring consistency, clarity, and adherence to brand voice and style guidelines.  Conducted thorough research and fact-checking to verify information and maintain credibility in published content.  Supervised a team of nine freelance contributors, making assignments and providing feedback as needed.

 Provided copywriting and web content development services for clients throughout North America and Europe.  Developed origami.about.com from concept stage, researching article topics, creating project tutorials with original photos, and connecting with origami artists around the world to feature projects of interest.  Conducted research and interviewed experts to create content for two trade publications outlining developments in the craft brew and viticulture industries, three regional lifestyle magazines, and a national children’s craft magazine. Interviewed local residents and business owners to create content for various Chamber of Commerce visitor’s guide publications throughout the United States. Wrote press releases on behalf of public, investor, and media relations agency serving publicly traded companies listed on the TMX. Contributed personal experience blog posts to notable sites such as Scary Mommy and The Krazy Coupon Lady.

 Spearheaded content strategy initiatives aimed at attracting professional and executive-level clients.  Crafted tailored resumes, cover letters, and LinkedIn profiles to showcase clients' skills and experiences, aligning with their career objectives and enhancing their personal brand presence.

 Managed a team of 15-20 contributors covering Candles, Children’s Books, Christmas, College, Crafts, Freelance Writing, Genealogy, Interior Design, Organic, Origami, Pregnancy, Save, and Yoga channels.  Developed a comprehensive content strategy by conducting keyword research to pinpoint relevant and engaging article topics.  Coordinated publishing cycles to optimize content production while ensuring timely delivery, alignment with editorial goals, and high-quality output. Played a pivotal role in team development by actively participating in the recruitment and training of new contributors.