Dana Kelly Email & Phone Number

As part of a small communications team, I’m responsible for communicating Department of Labor initiatives and marketing resources that are focused on veterans’ employment. As the team's communications specialist, I respond to media queries, organize media interviews, write talking points and Q&As, do media training to prepare spokespeople, and conduct interview analysis. As a digital media manager, I manage multiple platforms using Drupal, Hootsuite, and Sprout Social. I’m also the main editor for social media posts and blogs.

Taught Organizational Leadership classes which focused on a holistic leadership model that encouraged students to learn through self-assessment, practical application, and reflection. Organized and participated in several outdoor recreational activities where the students could practice the theories they learned in the classroom.Taught upperclassmen via Zoom, hybrid, and in-person classes for the 2020-2021 school year. Used the educational platform, Canvas, to present material and manage curriculum.Transitioned to part-time for the 2021-2022 school year; responsible for providing logistical support to the Cadet Corps program.

Fort Belvoir, Virginia

Led the Army Reserve’s National outreach team responsible for coordinating high visibility community engagement events for executive level leaders nationwide; organized speaking engagements and outreach events, wrote and edited strategic level talking points, produced briefing materials and handouts, wrote press releases, helped coordinate local, regional, and National media opportunities, and created content for social media use. Member of the strategic communications team for several years and was responsible for strategic planning which included writing and implementing the Army Reserve’s community engagement plan. Wrote a comprehensive internal communications plan to ensure branding was consistent with the USAR’s identity at regional and local events as well as a user’s guide on how to plan outreach events which was used to train new public relations specialists.

Fort Knox, Kentucky

Provided full-spectrum public relations support for a 20,000 person organization spanning 23 states. Was the principal advisor to the head of the organization and regularly briefed the executive level leaders on public affairs issues. Took photographs and wrote stories, coordinated traditional media (television, radio, and print), and created digital content and managed their social media platforms. Recruited a six person team to provide additional public affairs support to Army Reserve training exercises across the country. Won 2nd place in the Brumfield Mass Communications competition for creating a print and digital publication used to showcase the organization’s annual activities.

Army Marketing And Research Group, Washington D.C.

Managed 20 national multicultural outreach portfolios worth an estimated $10 million in support of U.S. Army marketing and recruiting. • Led the multicultural events planning team which was an eclectic mix of service members, Department of the Army civilians and government contractors including members of the McCann-Erickson advertising agency. Managed each program from start to finish including negotiating sponsorship contracts for conferences and trade shows, was the approval authority for expo design and branding, wrote and edited executive-level speeches, wrote and edited media advisories, conducted executive-level leader prep and support, and provided on ground support for nearly 75 events and activations in support of diversity and inclusion initiatives.• Reviewed each program’s objectives monthly and certified that objectives were met upon completion. Audited programs annually to ensure they were still relevant.

Fort Knox, Kentucky

Coordinated hundreds of outreach events; wrote and distributed plans to ensure personnel and equipment requirements were met for each event.• Prepared USAREC executives for speaking engagements. Edited speeches, conducted in-person prep sessions, and coordinated logistical support.• Led the USAREC planning team for three U.S. Army All-American Bowls, the Army’s largest sports marketing event; prepped USAREC senior leaders and coordinated key influencer engagements.

Worcester, Massachusetts

Taught organizational leadership techniques to Juniors and Seniors attending WPI and seven colleges and universities that made up the Worcester Consortium.• Deputy Director responsible for the daily operations of an 11-person directorate; directly supervised the administrative and logistical functions.• Led the development of the University of Massachusetts-Lowell Army ROTC satellite program; established personnel and budgetary requirements and presented justification to Army leadership for resourcing, wrote the course curriculum and led it through the credentialing process with school leadership, procured classroom and training facilities and recruited 12 students as part of the inaugural class.

Boston, Massachusetts

Primary instructor of organizational leadership for Harvard University, MIT, Tufts University, Wellesley College, Endicott College, Gordon College, and Salem State College students.• Developed relationships with University leadership to educate them about Army ROTC’s scholarship opportunities which resulted in an increase of financial support for half of the scholarship students.• Developed the syllabus to ensure it balanced Army mandated training with the academic rigor required in Ivy League institutions; instructed the Freshman class three times per week.• Coordinated on and off-campus recruiting events which resulted in enrollment increasing by 30%.

Boston, Massachusetts, United States

Managed the largest salty snack food distribution center in New England which included overseeing large scale ordering and shipment processes, providing daily supervision of a 45 person team, tracking and reporting fleet maintenance of the delivery trucks, and managing the facility’s operational budget. • Recognized for establishing tracking measures to correct product supply deficiencies and ensure proper ordering processes.• Implemented work flow initiatives that saved more than 150 work hours per week by allowing fewer personnel to do the same amount of work in a shorter period of time.• Developed a Team Reward and Recognition program utilized by distribution centers throughout New England.

Master Of Science, Organizational Leadership

Certificate, Organizational Leadership

Bachelor Of Science (B.S.), Communications

Activities and Societies: Army ROTC; College Mascot (Mr. Bobcat) - 1st female mascot in the history of the school; Professional Mascot.

Public Affairs Qualification Course, Communication And Media Studies