Dana Jackson Cohen

Dana Jackson Cohen Email and Phone Number

Boston, MA, US
Dana Jackson Cohen's Location
Greater Boston, United States
Dana Jackson Cohen's Contact Details

Dana Jackson Cohen personal email

About Dana Jackson Cohen

➢ Media strategist, expertise developing campaigns that integrate broadcast, digital and social media to accomplish revenue and awareness goals➢ Seasoned networker, skilled at establishing and growing relationships in non-profit, business and real estate markets➢ Proven track record at establishing and cultivating prospects that realize into new revenue streams➢ Agile, entrepreneurial and strategic thinkerMy career includes business development and media strategy consulting with blue-chip clients, territory start-up and National Director of Marketing at USTN, Founder and President of DJC Marketing and Media Strategies, Chief Marketing Officer at startup Mother USA and StyleBoston, and high profile marketing roles at CBS Radio.Industry experience includes broadcasting, public affairs, government relations, technology, healthcare, retail, and non-profits sectors.I am particularly strong in crafting business development programs and strategic alliances to increase engagement, generate revenue and awareness. Proven ability in startups to develop, negotiate, and close business, build relationships and capitalize on revenue-generating growth opportunities.I am equally strong in developing marketing and media campaigns that integrate broadcast, online, social media and public relations to expand reach and awareness.A high-energy professional and power communicator, I am skilled in relationship building with key stakeholders, partners, sponsors, and agencies in national/local markets.Core Competencies Include:* Startups* Turnarounds* Strategic Partnerships & Negotiations* New Business Development* Media Planning & Buying* PR & Marketing* Revenue & Market Growth* Client Relationship Development* Digital & Social Media* Client Needs Assessment* Cause Marketing & Fundraising* Community Engagement

Dana Jackson Cohen's Current Company Details
DJC Marketing and Media Strategy

Djc Marketing And Media Strategy

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President
Boston, MA, US
Website:
inplaceofwar.net
Employees:
12
Dana Jackson Cohen Work Experience Details
  • Djc Marketing And Media Strategy
    President
    Djc Marketing And Media Strategy
    Boston, Ma, Us
  • In Place Of War
    Us Board Member
    In Place Of War Jan 2023 - Present
    In Place of War is a global organization that uses creativity in places of conflict as a tool for positive change. We enable grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom.In Place of War has three pillars of work that we deliver on the ground in places of conflict.1. Cultural Spaces: Creating safe cultural spaces in some of the world's most unsupported places. The creation of cultural spaces saves people’s lives, giving those in the most marginalized communities the opportunity to express themselves non-violently and build new opportunities. In Place of War is co-creating spaces through business planning, funding and the collection of over $500,000 of donated music, theatre and dance equipment.2. Education and Entrepreneurship: Creative entrepreneur training designed specifically for conflict zones.Giving people the tools and capacity to build their own opportunities and futures is essential for making long-term, impactful and meaningful change. We have trained 200 trainers, in 18 countries, developing skills via our Creative and Social Entrepreneurial Training Programme (CASE). Most recently In Place of War has developed modules around the development of cultural spaces, creative organizations and refugee integration.3. Artistic Collaboration: International artistic collaboration as an antidote to violence.We curate artistic collaborations across the world which result in shared skills, knowledge and hope. So far we have mobilized over 1000 artists from 25 countries with the creation of gigs, festivals, conventions, tours, collaborations and theatre performances.
  • Djc Marketing And Media Strategy
    President
    Djc Marketing And Media Strategy Aug 2009 - Present
    Greater Boston Area
    Manage full service marketing and media agency providing cohesive strategies to take businesses and non-profit organizations to the next level. Create and implement digital, radio and television campaigns that invigorate public engagement and generate revenue. SAMPLE ACCOMPLISHMENTS:*Planned and implemented media campaign across the country to increase engagement and fundraising for a non-profit organization* Secured sponsors and created public engagement campaign for independently owned television show. Transformed show into a highly successful multi-platform engagement program that worked with organizations to create and televise community events.* Generated new revenue streams and created marketing and media strategies for an independently owned lifestyle television series.* Developed a social marketing campaign and strategic partnerships to educate and promote maternal depression for public health commission.* Spearhead marketing and public relations campaign for award winning salon and spa including social media, digital strategy and community engagement.
  • United Way
    Director, Individual Giving, Real Estate And Building Industry
    United Way Apr 2019 - Sep 2019
    Massachusetts Bay
  • Ustn
    National Director Of Marketing
    Ustn Oct 2014 - Aug 2018
    Malvern, Pa
    US Traffic Network (USTN)is a content supplier to the broadcast industry, providing local content to over 1100 radio stations and 70 TV affiliates while embedding revenue generating messages within the sponsorships.* Successfully launched New England office* Secured partnerships with regional and national advertisers* Exceeded revenue expectations
  • Mother Usa, Corp
    Chief Marketing Officer/Business Development
    Mother Usa, Corp 2006 - 2009
    Natick, Ma
    Named CMO of technology start-up company providing patented software to broadcast entities. Presented new technology to broadcast executives and program managers nationwide and partnered on promotions to engage listeners. * Drove advertising revenue from sponsors such as Burger King, Verizon Wireless, and Toyota using our proprietary digital platform. * Captured over 100 radio station customers such as CBS Radio and Greater Media. * Trained sales staff to create and sell sponsorships to advertisers. Serviced all radio stations and trained station programmers and sales departments on creating powerful product promotions.
  • Cbs Radio
    Director, Group Accounts/Business Development
    Cbs Radio 2005 - 2006
    Greater Boston Area
    Accepted challenge in newly created position to develop new revenue streams from non-broadcast accounts.* Forged new ground and developed strong and sustainable relationships with organizations, foundations, and corporate leaders in the Boston market.
  • Cbs Radio
    Senior Account Executive/Business Development Executive
    Cbs Radio 2000 - 2005
    Greater Boston Area
    Specialized in developing new business and marketing programs across all 5 stations and 2 sports franchises.* Earned multiple awards and always exceeded quota.* Account Executive of the Year for 4 out of 5 years.

Dana Jackson Cohen Skills

Integrated Marketing Business Development Social Media Marketing Advertising Social Media Marketing Strategy Digital Strategy Public Relations Digital Media Marketing Radio Sponsorship Digital Marketing Online Advertising Media Buying Marketing Communications Event Management Strategy Account Management Radio Advertising Management Event Planning Sales Program Management Lead Generation Sponsorship Sales Project Planning

Dana Jackson Cohen Education Details

Frequently Asked Questions about Dana Jackson Cohen

What company does Dana Jackson Cohen work for?

Dana Jackson Cohen works for Djc Marketing And Media Strategy

What is Dana Jackson Cohen's role at the current company?

Dana Jackson Cohen's current role is President.

What is Dana Jackson Cohen's email address?

Dana Jackson Cohen's email address is dj****@****hoo.com

What schools did Dana Jackson Cohen attend?

Dana Jackson Cohen attended University Of Wisconsin-Madison.

What skills is Dana Jackson Cohen known for?

Dana Jackson Cohen has skills like Integrated Marketing, Business Development, Social Media Marketing, Advertising, Social Media, Marketing Strategy, Digital Strategy, Public Relations, Digital Media, Marketing, Radio, Sponsorship.

Who are Dana Jackson Cohen's colleagues?

Dana Jackson Cohen's colleagues are Talia Nizarane, Rozenn Logan, Matthew Taylor, Ailbhe Treacy, Frank Forman, Janesta Boudreau, Ana Martin.

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