Dana Mooney Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

- Oversee Digital Sales Planning, Account Management, and Ad Operations teams- Manage all RFP workflow and process (including CRM and OMS integrations)- Own inventory management for Trusted Media Brands' network of sites, including rate card management, pricing, and forecasting of direct sold inventory- Lead new ad product development and development of ad.

Greater New York City Area

-Manage East Coast client services team to support revenue department- Lead account management initiatives to improve client service and sales support-Manage inter-department initiatives impacting overall revenue team and wider business (building out processes for media strategy, internal training documents, viewability processes, etc)-Served as client.

Greater New York City Area

-Manage inter-department initiatives impacting overall revenue team and wider business (building out processes for media strategy, internal training documents, viewability processes, etc)-Served as AM lead on 2 new website launches; Helped to inform ad strategy and process for both sites, and rolled out new websites and associated products across sales.

Greater New York City Area

-Act as business partner to sales in media planning & campaign management role to ensure success of business-Partner with ad operations and overall revenue team to develop and launch media plans including custom executions developed across several company departments-Manage overall campaign strategy, reporting, performance and optimizations to ensure.

- Manage the campaigns under MNI’s Strategic Accounts, which make up approx. 40% of the company’s digital business, in addition to providing insights to clients based on campaign performance analysis and reporting - In charge of maintaining approx $20 million in business for national clients and agency partners, along with providing them educational.

- Serve an essential role in managing the post-sale process for online display, mobile and SEM campaigns for clients in the B2B, CPG, education, finance, insurance, medical, retail and travel categories. - In charge of maintaining over $7 million in business for approx. 50 accounts, including national as well as regional clients- Analyze campaign delivery.

- Manage digital marketing campaigns, including SEO, SEM, and social media, across all Connecticut properties. - Serve as account manager and liaison between client, production team, and sales team.- Trouble-shoot all client-related problems and maintain positive relationships with business partners in order to ensure smooth campaign performance. - Train.

Managed websites and blogs, including content, for private publishing company. Directed social media strategy and aided in marketing and publicity strategies.

Bachelor Of Science (B.S.), Broadcast Journalism

Bachelor Of Science (B.S.), Broadcast Journalism

- Graduated Magna Cum Laude with a 3.7 GPA - Served as Resident's Assistant - Studied abroad for one semester in The Netherlands