Dana Mooney Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

- Oversee Digital Sales Planning, Account Management, and Ad Operations teams- Manage all RFP workflow and process (including CRM and OMS integrations)- Own inventory management for Trusted Media Brands' network of sites, including rate card management, pricing, and forecasting of direct sold inventory- Lead new ad product development and development of ad packages in partnership with Sales and Marketing teams.

Greater New York City Area

-Manage East Coast client services team to support revenue department- Lead account management initiatives to improve client service and sales support-Manage inter-department initiatives impacting overall revenue team and wider business (building out processes for media strategy, internal training documents, viewability processes, etc)-Served as client services lead on 2 new website launches; Helped to inform ad strategy and process for both sites, and rolled out new websites and associated products across sales operations team-Act as resource for overall account management team (helping to train & onboard new members, helping with vertical initiatives, and expertise)-Continue to function in day to day AM role as a business partner to sales for top strategic clients: media planning, campaign management, ensuring sales success and business renewal

Greater New York City Area

-Manage inter-department initiatives impacting overall revenue team and wider business (building out processes for media strategy, internal training documents, viewability processes, etc)-Served as AM lead on 2 new website launches; Helped to inform ad strategy and process for both sites, and rolled out new websites and associated products across sales operations team-Act as resource for overall account management team (helping to train & onboard new members, helping with vertical initiatives, and expertise)-Continue to function in day to day AM role as a business partner to sales: media planning, campaign management, ensuring sales success and business renewal

Greater New York City Area

-Act as business partner to sales in media planning & campaign management role to ensure success of business-Partner with ad operations and overall revenue team to develop and launch media plans including custom executions developed across several company departments-Manage overall campaign strategy, reporting, performance and optimizations to ensure success-Aid in securing renewal business through strong campaign performance and client development

- Manage the campaigns under MNI’s Strategic Accounts, which make up approx. 40% of the company’s digital business, in addition to providing insights to clients based on campaign performance analysis and reporting - In charge of maintaining approx $20 million in business for national clients and agency partners, along with providing them educational insights, and information on industry trends. - Head up MNI’s Account Management Team in terms of internal projects and processes. Serve as a resource for members of the Account Management Team, as well as for Digital Media Group overall- Oversee an Assistant Digital Account Manager in a supervisor role. Serve as mentor and help to grow Assistant Digital AM into larger role across the strategic team.

- Serve an essential role in managing the post-sale process for online display, mobile and SEM campaigns for clients in the B2B, CPG, education, finance, insurance, medical, retail and travel categories. - In charge of maintaining over $7 million in business for approx. 50 accounts, including national as well as regional clients- Analyze campaign delivery and performance, provide reporting, and optimize campaigns to maximize performance. - Serve in a client-facing role, providing feedback and analysis directly to clients.

- Manage digital marketing campaigns, including SEO, SEM, and social media, across all Connecticut properties. - Serve as account manager and liaison between client, production team, and sales team.- Trouble-shoot all client-related problems and maintain positive relationships with business partners in order to ensure smooth campaign performance. - Train sales managers and reps on new products and sales/production policies.

Managed websites and blogs, including content, for private publishing company. Directed social media strategy and aided in marketing and publicity strategies.

Bachelor Of Science (B.S.), Broadcast Journalism

Bachelor Of Science (B.S.), Broadcast Journalism

- Graduated Magna Cum Laude with a 3.7 GPA - Served as Resident's Assistant - Studied abroad for one semester in The Netherlands