Dana Robinson Email & Phone Number

New York, Us

Detroit, Michigan, Us

Led a global team of integrated marketing and digital marketing experts to run point on all annual and quarterly planning, briefing and execution of seasonal campaigns and shoppable moments, content and social media strategy, publishing and homepage management.- Managed global integrated marketing and digital strategy teams - Collaborated with creative, merchandising, growth, cultural marketing, product, and legal to ensure cross-functional alignment and consistency- Key stakeholder in launching two global brand campaigns- Partnered with PX to revamp the employer brand and help establish StockX as a top company to work for

Detroit, Michigan, Us

Built a social content, editorial, and video production team from the ground up. We produced MKT Watch, an organic weekly YouTube show that tapped into the culture of the hype and highly coveted products on the platform. Other notable projects include the Webby-nominated mini-documentary starring Reese Cooper, and Sold Out, StockX's first ever commercial.- Built a content studio to produce organic video content with influencers, brand ambassadors, and internal/external teams - Established a data-driven social and editorial strategy with the goal of growing our audience and driving brand awareness- Grew the social audience to over 5M with minimal monetary investment

Atlanta, Georgia, Us

- Created an experimental data-driven audience development strategy to drive online viewers to watch original on-air programming- Managed influencer and talent relationships- Built a branded content strategy in collaboration with sales and marketing- Managed annual budget, including production, content development, and paid media

Universal City, California, Us

- Created data-driven social media strategy for all Fandango brands, including Fandango Now, Fandango Family, MOVIECLIPS, and Rotten Tomatoes- Managed internal social team and the social media agency at all levels, from day-to-day to large scale campaigns- Created a brand bible and social media style guide- Ran point on all branded social content and integrated sponsorship opportunities- Managed the annual social media budget, including targeted acquisitions and paid media

New York City, Ny, Us

- Managed a team of community managers, project managers, and social media managers- Created best-in-class on-air social integrations on shows such as The Voice, America's Got Talent, Late Night with Jimmy Fallon, and The Biggest Loser- Led all integrated marketing and branded content initiatives on site and within social- Provided social media best practices training to talent and influencers- Managed the nbc.com suite of social/community sites

Los Angeles, Ca, Us

Oversaw the creative and content initiatives of the online products built to serve chronic and terminally ill children and teens.

Project managed a virtual medicine/e-learning nursing project.

Washington, Dc, Us

Managed all web editorial and online community initiatives.

Journalism

Continued Education

Communications