Dana Karlson Email & Phone Number

New York, United States

New York, New York, United States

Lead content for b2b lines: Betterment at Work & Betterment for Advisors. Working closely with b2b marketing stakeholders, I plan and implement our editorial calendar, monitor traffic, manage our content library, and collaborate across biz channels and with external writers.

New York, New York, United States

Clients include: Function of Beauty, Betterment, FaceGym, buybuyBaby, Waldencast (beauty incubator), MochidokiNiche: beauty, fashion, women, lifestyle, health + fitness, content, creative direction, leadership, brand marketing, brand strategy, startup, tech, omnichannel, social media

Greater New York City Area

-Oversaw print, digital and in-store signage for buybuy BABY - across US & Canada-Liaised with Creative Director, Marketing, Buying and Sales teams on all brand initiatives-Concepted & executed omni-channel storytelling to uphold brand voice-Managed a team of internal and external copywriters-Worked to a brief in order to meet KPIs and traffic targets to.

New York, USA

- Oversaw brand messaging across all channels (digital + print)- Generated 360° campaigns to create a cohesive brand story -Edited the investor pitch-deck: founders received $18.6 million Series A- Key projects: NYC subway campaigns, a national TV commercial, radio commercials, in-store signage, direct mail advertising, in-flight ads, influencer talking.

Greater New York City Area

(Startup was sold in April 2017)- Oversaw all content (marketing + editorial) for brand- Managed brand relaunch, beginning August 2016- Managed daily social media schedule + campaigns- Scheduled + implemented e-mail marketing campaigns- Oversaw branded partnership opportunities with iconic American fashion brands, including Rag & Bone, Bloomingdales

Greater New York City Area

Clients: Four Seasons Thirty Park Place, Ritz-Carlton Residences, Douglas Elliman at Art Basel, Fasano Shore Club Miami, Brickell City Center Miami (Swire), Vornado, Jeff Koons, David Adjaye, The Ludlow Hotel (NY), Ouidad and more.Crafted copy for NY Times Ads, billboards, 60-page sales brochures, email blasts, real estate listings, invitations, launches.

Greater New York City Area

Ongoing freelance projects - editorial and brand positioning. Editorial content: Quartz, Women's HealthTeen Vogue, InStyle US & UK, Glamour.com, Quartz, A Bikini A Day, The DebriefBrand positioning + Marketing: Amazon.com, Procter & Gamble, Glamour.com, Four Seasons Hotels and Residences at Thirty Park Place, The Ritz-Carlton Residences, Sunny Isles Beach.

Greater New York City Area

- Launch editor for Footwear News' first standalone site- Oversaw and assigned all web stories- Created social media strategy to meet traffic targets- Acted as an ambassador for FN at industry events- Contributed content to the weekly print magazine

London, United Kingdom

- Assigned and edited all fashion, travel and lifestyle content. - Liaised with the print editors to create content to syndicate to other platforms. -Attended international fashion events as a brand ambassador (fashion weeks, press trips, film junkets etc-Met SEO targets and established social media strategy-Created features calendar and managed freelance.

London, United Kingdom

- Oversaw all fashion, beauty and travel content. -Launched the e-commerce platform-Created branded content to promote Sky Living's television shows and personalities.-Attended international fashion weeks-Assigned and edited all fashion and beauty features-Managed a team of 2 internal writers and various freelancers

London, United Kingdom

Researched new products in the luxury fashion market, wrote and edited story content for print and digital site, worked alongside international PR companies, supported the Editor-in-Chief, oversaw initial social media strategy

LONDONLynkU is the UK's leading fashion shopping search engine, hosting Fashion Shops for national and international publications including: Telegraph, Guardian, HELLO!, Look magazine, Evening Standard, Metro and NY Daily News- Reported to CEO - Designed LynkU's blog: Fashion For Lunch- Wrote all stories and photos for the blog- Covered London Fashion Week.

- Reported to VP of Marketing and Director of Public Relations - Styled the wardrobe weekly Today Show segment: "Ambush Makeover" - Orchestrated meetings with celebrity and VIP clientele- Wrote press material and selling tools, highlighting seasonal trends- Coordinated promotional events, such as the Tulips + Pansies fashion show- Liaised with market.

Niche Media's lifestyle and fashion magazine that has a circulation of 70,000 Reporting to Fashion and Beauty editors Narrated a behind-the-scenes film of a fashion shoot for company web siteWrote articles on domestic abuse, relevant fashion, local artisans Styled a fall clothing trends piece for an appearance on NBC newsCreated the Street Team to promote.

Bachelor Of Arts, Journalism, English, American History

Activities and Societies: National Society of Collegiate ScholarsCovered fashion and style for the unversity's Entertainment magazine.

Ba, Journalism