Dana Karlson Email & Phone Number

New York, United States

New York, New York, United States

Lead content for b2b lines: Betterment at Work & Betterment for Advisors. Working closely with b2b marketing stakeholders, I plan and implement our editorial calendar, monitor traffic, manage our content library, and collaborate across biz channels and with external writers.

New York, New York, United States

Clients include: Function of Beauty, Betterment, FaceGym, buybuyBaby, Waldencast (beauty incubator), MochidokiNiche: beauty, fashion, women, lifestyle, health + fitness, content, creative direction, leadership, brand marketing, brand strategy, startup, tech, omnichannel, social media

Greater New York City Area

-Oversaw print, digital and in-store signage for buybuy BABY - across US & Canada-Liaised with Creative Director, Marketing, Buying and Sales teams on all brand initiatives-Concepted & executed omni-channel storytelling to uphold brand voice-Managed a team of internal and external copywriters-Worked to a brief in order to meet KPIs and traffic targets to drive the brand forward

New York, Usa

- Oversaw brand messaging across all channels (digital + print)- Generated 360° campaigns to create a cohesive brand story -Edited the investor pitch-deck: founders received $18.6 million Series A- Key projects: NYC subway campaigns, a national TV commercial, radio commercials, in-store signage, direct mail advertising, in-flight ads, influencer talking points-Liaised with the Creative Director, UI/UX, CEO and CMO to set and achieve growth goals in line with brand messaging.-Collaborated with the Product Development for product naming + storytelling-Worked with brand partnerships to create engaging content for paid content.-Oversaw editorial calendar for blog, email marketing and social media -Managed a team of external copywriters

Greater New York City Area

(Startup was sold in April 2017)- Oversaw all content (marketing + editorial) for brand- Managed brand relaunch, beginning August 2016- Managed daily social media schedule + campaigns- Scheduled + implemented e-mail marketing campaigns- Oversaw branded partnership opportunities with iconic American fashion brands, including Rag & Bone, Bloomingdales

Greater New York City Area

Clients: Four Seasons Thirty Park Place, Ritz-Carlton Residences, Douglas Elliman at Art Basel, Fasano Shore Club Miami, Brickell City Center Miami (Swire), Vornado, Jeff Koons, David Adjaye, The Ludlow Hotel (NY), Ouidad and more.Crafted copy for NY Times Ads, billboards, 60-page sales brochures, email blasts, real estate listings, invitations, launches, coffee table books and more.

Greater New York City Area

Ongoing freelance projects - editorial and brand positioning. Editorial content: Quartz, Women's HealthTeen Vogue, InStyle US & UK, Glamour.com, Quartz, A Bikini A Day, The DebriefBrand positioning + Marketing: Amazon.com, Procter & Gamble, Glamour.com, Four Seasons Hotels and Residences at Thirty Park Place, The Ritz-Carlton Residences, Sunny Isles Beach, Fasano Hotel + Residences at Shore Club Miami, Lagos Fine Jewelry, Cobbler Concierge and Scentbird among others. Visit www.danakarlson.com for examples of work.

Greater New York City Area

- Launch editor for Footwear News' first standalone site- Oversaw and assigned all web stories- Created social media strategy to meet traffic targets- Acted as an ambassador for FN at industry events- Contributed content to the weekly print magazine

London, United Kingdom

- Assigned and edited all fashion, travel and lifestyle content. - Liaised with the print editors to create content to syndicate to other platforms. -Attended international fashion events as a brand ambassador (fashion weeks, press trips, film junkets etc-Met SEO targets and established social media strategy-Created features calendar and managed freelance writers. -Contributed monthly content after returning to the US in 2013

London, United Kingdom

- Oversaw all fashion, beauty and travel content. -Launched the e-commerce platform-Created branded content to promote Sky Living's television shows and personalities.-Attended international fashion weeks-Assigned and edited all fashion and beauty features-Managed a team of 2 internal writers and various freelancers

London, United Kingdom

Researched new products in the luxury fashion market, wrote and edited story content for print and digital site, worked alongside international PR companies, supported the Editor-in-Chief, oversaw initial social media strategy

LONDONLynkU is the UK's leading fashion shopping search engine, hosting Fashion Shops for national and international publications including: Telegraph, Guardian, HELLO!, Look magazine, Evening Standard, Metro and NY Daily News- Reported to CEO - Designed LynkU's blog: Fashion For Lunch- Wrote all stories and photos for the blog- Covered London Fashion Week and press days throughout the year- Styled branded celebrity panels for The Telegraph, The Guardian, Metro, Hello! and Look magazine- Interviewed London-based designers including Guillaume Henry of Carven

- Reported to VP of Marketing and Director of Public Relations - Styled the wardrobe weekly Today Show segment: "Ambush Makeover" - Orchestrated meetings with celebrity and VIP clientele- Wrote press material and selling tools, highlighting seasonal trends- Coordinated promotional events, such as the Tulips + Pansies fashion show- Liaised with market editors at international fashion magazines, including Vogue, Glamour, More and Harper's Bazaar- Logged all samples sent to press- Organized outfits and models for Edward Wilkerson's seasonal runway shows

Niche Media's lifestyle and fashion magazine that has a circulation of 70,000 Reporting to Fashion and Beauty editors Narrated a behind-the-scenes film of a fashion shoot for company web siteWrote articles on domestic abuse, relevant fashion, local artisans Styled a fall clothing trends piece for an appearance on NBC newsCreated the Street Team to promote the magazine and foster new clientele

Bachelor Of Arts, Journalism, English, American History

Activities and Societies: National Society of Collegiate ScholarsCovered fashion and style for the unversity's Entertainment magazine.

Ba, Journalism