With a robust background in B2B marketing and branding, I create strategies that help organizations stand out from the pack. The core of my approach lies in crafting narratives that build trust and position solutions in relation to customer needs, both stated and unstated. I bring a wealth of experience in developing lifecycle marketing plans that engage a wide range of buyers in the healthcare and life sciences sectors. The authenticity of messaging and content is paramount in an industry where reliability and accuracy are non-negotiable.Throughout my 20+ year tenure in the health sector, I’ve driven integrated campaigns inclusive of product launches, thought leadership content, and industry events for technology, insurance, and provider organizations. Most recently, I served as the head of product marketing for Omada Health where my team differentiated the digital care platform in an increasingly competitive market. Prior to that, I led the Health Cloud marketing team at Salesforce where our success hinged on understanding customer segmentation, showcasing CRM's relevance to a global audience, and maximizing growth.