Dana Kressig Email & Phone Number

Green Bay, Wisconsin Area

In this role, I work with a variety of brands across the region and nation to develop and sell customized marketing programs with the Green Bay Packers. I also help lead the Corporate Sponsorship Sales Team on all of the Green Bay Packers' digital sales initiatives including web, mobile and social media platforms. I work with the Packers Media Group on customized digital content for our platforms, sponsorships and various advertising campaign ideas to provide unique value to our partners and media buyers across the region and nation. I work both independently and with the sales team on selling all digital inventory as well as all other sports marketing inventory and programs we can offer brands. I also focus on digital campaign management by monitoring results and presenting digital analytics to our partners to help show ROI for marketing campaigns. I have an annual revenue objective that I am required to meet and exceed.

Green Bay, Wisconsin Area

I previously worked at the Green Bay Press-Gazette, a Gannett owned multi-media company, as an Advertising Sales Manager. Our team was responsible for developing, presenting and selling multi-media marketing solutions to area businesses including Yahoo!, print, magazine, digital, text and mobile. I managed a staff of up to 11 direct reports including the Retail Territory Sales Executives, Key Account Executives, the Custom Publications team who produce and sell our non-daily special sections and magazines such as YOU and MomsLikeMe and a support staff. I was responsible for hiring, training development and implementation, sales and sales coaching, performance appraisals, developing new sales tools and products, running weekly department meetings and obtaining monthly revenue goals that my teams' are responsible for. My previous position with the company was a Digital Sales Manager and Trainer for Gannett Wisconsin.

I was responsible for training on all digital sales for Gannett Wisconsin. This required knowledge on all digital products such as our websites, SEM tools, mobile, text, and advertising options for all. I then developed various training programs and implemented them across all ten markets in Wisconsin. I worked with all sales reps and management to help increase digital sales for the state.

I managed a large, nationwide territory to obtain monthly revenue goals by calling on both new and existing businesses. I attended regular training to stay on top of industry trends and products. I grew the territory from about $18,000 in monthly revenue to over $70,000 in monthly revenue during my employment. In 2006 I was awarded Sales Representative of the Year.

Green Bay, Wisconsin Area

I managed two apartment complexes in Green Bay and was responsible for leasing, fullfillment, and managing the staff, property, tenant issues, and revenue.