Dana Marie Bamshad Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

Raku brings over twenty years experience building transformative technology products for both direct to consumer and B2B markets. We are often engaged on product strategy, operation frameworks, or agile best practices to support a product roadmap and delivery. Raku also works directly with individuals to unlock their potential and accelerates careers. We believe a strong career begins with personal growth rooted in values that play to one’s strengths and allow them to stretch overtime. At Raku, we support this process through career transition coaching, resume content development and positioning to achieve transformation.https://rakucoaching.com

Charlotte, North Carolina, Us

At Palmetto, I brought sales software platform solutions to market that supported channel partners to make solar energy more accessible to homeowners and businesses. In this role, I led teams that included software engineers, user experience designers, product managers, and program managers. Together, we delivered a proprietary Power Purchase Agreement solution to the market, which continues to serve as a competitive offering on Palmetto's end-to-end platform and its ability to make solar energy affordable for the end consumer.

San Francisco, Ca, Us

In this role, I lead the product vision, roadmap, and execution plan for the business travel division product team (44-person multi-disciplinary contributors). Our product served 550K+ companies, with 7M+ verified users. Additionally, my role oversaw the development of the product capability expansion to support the IOC Olympic Games 9-year sponship program. As COVID-19 approached, I joined the cross-department team responsible for Frontline Worker housing, pivoting our platform capabilities to house doctors, nurses, and respiratory therapists in the hardest hit areas of the US.

San Francisco, Ca, Us

Dana served as Vice President of Platform at OneMarket. While the company transitioned from a REIT technology division (formerly Westfield) to stand alone product company, Dana was responsible for the product roadmap and build out of a multi-tenant identity platform. At the same time, led the platform effort to transition to a global payment platform and managed key proof of concept initiatives associated with audience and retail partners.

San Francisco, Ca, Us

DocuSign invented cloud based eSignature in 2003 and has grown to become the global standard for eSignature and Digital Transaction Management. DocuSign accelerates the digital transformation of business worldwide, while delighting customers across nearly every industry.Responsible for the Signing Experience which is used by over 50M unique Signers daily. The Signing experience is available in 43 languages, serving 188 countries and leverages over 8M API calls and 1000 partner integrations. Joined DocuSign to lead Signing team and launched New Signing Experience in Dec 2014.• 188 countries have "DocuSigned"• Over 50M users each day • 1M daily transactions processed over cloud network daily• 12M unique documents served to customers each dayResponsibilities• Drove overarching strategy + engagement for Signing experience including websites, mobile web, partner embedded Signing• Defined and evolved roadmap• Partnered on customer research to define UX for global mobile products and platforms• Defined tactical, strategic,and direction of experiences and drives cross product alignment• Defined business rules, specifies requirements • Wrote user stories and develops schematic drawings• Responsible for product workload for team of 25 engineers + QA• Managed Sr. Product Manager(s)• Responsible for analytics capabilities + product insights

Seattle, Wa, Us

Responsibilities in this role include overseeing the adaptation and implementation of the digital product strategy across platforms and channels for the China market. Responsibilities included roadmap management and planning, creative direction, UX strategy, and customer research while overseeing implementation + rollout. Responsibilities• Drove overarching strategy + engagement for digital properties including websites, mobile app, and digital partnerships• Defined and evolved roadmap• Led customer research + technographics to define UX for global mobile products and platforms• Defined tactical, strategic,and direction of digital experiences and drives org alignment• Directed creative and user experience design• Defined business rules, function requirements and served as copy writer • Initiated and led cross-functional, cross-vendor teams to deliver objectives• Served as steering committee lead for China + Global leadership team• Managed vendor selection, vetting, and partnership processProducts: Starbucks China iOS App and Android app

Seattle, Wa, Us

The mobile category mandate was to ensure Starbucks continued to drive the customer experience by leading innovation in the mobile space in the United States and international markets. In this role, served as the lead for global mobile products delivering mobile payment and loyalty technology to customers. Defined need + achieved leadership alignment for the redesign of Starbucks iOS (v3.0). Developed internal mobile product + UX team (0 - 7 employees); lead design strategy and approach. Personally conducted foundational research for mobile tipping UX design and defined customer experience requirements. Partnered tightly with IT teams in the recruitment of key development and QA talent and overall delivery of the mobile application.Responsibilities• Defined overarching vision, roadmap and tactical approach, including IxD• Led customer research to define UX for global mobile products and platforms• Initiated and led cross-functional teams to deliver mobile objectives• Managed the largest retail mobile payment platform in the US,UK, and Canada at that time• Key point of contact driving mobile relationship with Apple + Google• Managed vendor selection, vetting, and partnership processResults• Grew incremental FY13 transactions by 120% YOY• Grew FY13 mobile revenue by 153% YOY• Exceeded annual financial target by 46.5% in FY13• Grew mobile tender to 14% of all US store transactions by March 2014• Grew active customer base to >10MM, growing program to 5M mobile transactions/wk by March 2014• IxD patent issued for application interface functionality and design in payment flowCore products include: Starbucks for iPhone (US, Canada, UK, and Germany, Starbucks for Android (US, Canada, and UK), Square Wallet partnership.Recognized by Apple as top app of the year 2011. Featured as Apple launch partner for iOS 6 Passbook.

Seattle, Wa, Us

Served as the mobile payment Card “point person” within a cross functional team, with the goal to understand customer payment needs, loyalty opportunities, and emerging technologies. Supported innovation; specifically the creation, development, and execution of Starbucks Card Innovation from strategy to product launch. Responsible for management of the largest mobile payment network in the Unites States.• Exceeded annual financial goal by 236% within 9 months• Developed + maintained mobile payment roadmap • Executed in partnership with cross functional teams against 3-5 year product road-map• Develops strategic assessments of opportunities• Conducted and analyzed consumer research to identify opportunities• Monitored global marketplace for innovations, trends, and emerging technology• Lead development of new products and product platform extensions• Managed project teams and timelines to deliver products and programs• Lead UX/design for cross platform mobile applicationsProducts include: Starbucks for iOS, BlackBerry, Starbucks for Android

Seattle, Wa, Us

• Core focus in role - mobile application design + development leadership• Delivered on overall creative vision and strategy• Responsible for project leadership - strategy, design, + execution• Maintained client relationships, handle all day to day communication• Provided client development team with insight into opportunities• Identified and mitigate risks • Responsible for change management• Analyzed project profitability and resource utilization• Handled project scoping and bid processProjects include: Social Media, iOS and Android applications, web-strategy, and web design/buildClients include: Amazon App Store, Sounders FC iOS App, Microsoft, Toyota, Symetra Financial, Russell InvestmentsAwards: FWA Mobile App of the Day + Seattle Weekly Best Mobile App 2011 - Sounders FC, iPhone App

Seattle, Washington, Us

• Served as core member of Interactive Dept leadership team • Lead and cultivated client relationships + accounts with an interactive focus• Responsible for all project accounting, reporting, and invoicing• Delivered on overall project strategy and creative vision• Crafted RFP responses, accessed effort and scoped bids• Worked cross discipline on integrated campaigns and projects• Responsible for video production projects • Grew video production discipline and provided peer mentor-ship• Identified risks and supported team with mitigation planning• Responsible for client facing change management • Managed team resourcing (25 resources)• Recruited and hired contract staffProjects include: web-strategy, web design and development, social media, iOS design and development, live action video, motion graphics, and interactive installationsClients include: Microsoft, Strings.com, Weyehaeuser, 3M, HTC, Amazon, Sears/Willis Tower, MaveronAwards: Horizon Interactive Silver Award - Hornall Anderson Website, Graphis Gold Award - Microsoft Visitor Center, Graphis Gold Award - Skydeck Chicago at Willis (Sears) Tower

Seattle, Wa, Us

• Responsible for developing pool of qualified resources ahead of need• Reviewed portfolios and interviewed candidates• Maintained database of qualified resources• Drafted job descriptions and handled posting positions to web and third party resources• Handled FTE recruiting for national clients• Marketed candidates for FTE positions• Cultivated relationships with Hiring Managers to grow business

• Responsible for managing design projects and pitch process• Managed project budgets and schedules• Maintained client relationships• Handled accounts receivable • Provided marketing support to national representatives

Us

• Managed creative team resources• Maintained P+L, project budgets, and accounts receivable• Produced film, video, and photography projects through pre-production to post• Coordinated international shoots• Served as Hiring Manager for contact employees• Managed photography rental studio• Served as Marketing Manager for photo studio

• Maintained corporate finances and P+L• Handled all accounts receivable• Lead product development efforts• Responsible for procurement and delivery of precious metals and gemsAwards: PGA New Product of the Year 2003 - Diamond Golfball Mini Trophy

Ba, American Studies/Film

Executive Education, Design Thinking

Executive Education | Social Media Strategy

Cpcc, Professional Coaching Certification

Acc, Associate Certified Coach

Artist In Residence Membership, Ceramic Arts And Ceramics

Ceramic Arts And Ceramics