Dana Ksaybi Email & Phone Number

Toronto, Ontario, Canada

Driving advertising revenue from programmatic and managed partners across DSPs and Agencies.Growing brand and agency partnerships while retaining revenue and growing key accounts.Advising clients and customers on latest product developments and adapting campaign strategy to drive efficiency within collateral.Collaborating with internal teams on account strategy and campaign plans to align partners with First To Market Sharethrough ad solutions.Working across Retail, Automotive, Luxury and Banking Vertical by aligning partners with strategic solutions across all funnel stages and performance objectives.

Toronto

Drove and retained digital and performance revenue from agency partners by aligning advertisers with scalable media partnerships aimed to achieve growth and increase product adoption.Owned and lead agency spend by understanding growth requirements and managing campaigns simultaneously to drive strategic outcomes and quarterly success.Understood and managed agency business cross functionally across all levels of management to continue to grow new and existing business, while also focusing on providing exceptional account service to planners and supervisors.Collaborated with Data, Product and Ad tech teams to align on strategic product priorities for partner solutions to continually deliver excellence.Assessed account success by excelling in effective business techniques to handle objections, build compelling narratives and provide competitive selling methods.

Dubai, United Arab Emirates

Enabled strategic media partnerships with key agency partners and investment teams to maximize publication ad sales revenue and drive long term growth objectives.Worked with agency teams and management to sustain and grow media budgets providing media partnerships across display, video and social that drove account success and increased product adoption.Acted as an advisor for all agency needs and requests by providing insight, handling objections and offering solutions aimed at long term success and providing best in class experience.Improved and adapted product offerings by collaborating regularly with editorial, social and product teams to meet advertiser demands and establish competitive presence in the MENA media market.Shared updated sales forecast to record sales and develop key insights on performance and overall growth.

Dubai, United Arab Emirates

Developed strategic relationships with key media agencies/ direct clients to facilitate growth in commercial department.Planned and translated digital, experiential, content production briefs into competitive proposals by developing a deep understanding of campaign objectives & marketing requirements.Increased monthly gross sales from 1,000,000 USD to 3,000.000 USD in one year and exceeded goals for sales, revenue and profit margins.Developed strategic relationships with key suppliers and clients to grow profitable business initiatives.Led & coached team of account managers & sales managers.

Dubai

Sold audience targeted display solutions on Reuters.com to media agency & client partners both directly and programatically.Worked closely with Reuters TV Branded Content team to develop tailored content partnership sells for automotive, financial, technology clients.Participated in enterprise sales partnerships combining Thomson Reuters financial solutions + digital solutions increasing proposal value and business share per client.Analyzed & identified campaign reports & performance metrics to develop key insights on best performing formats, audience profiles and cost efficiency.

Dubai

Performed full range business development cycle from cold calling, identifying prospects, ensuring right offer, closing sales.Forecasted sales pipeline and managed CRM .Maintained & established key partnerships across media agencies & direct clients.Sold Email marketing solutions and display banners.Overachieved Yearly Sales Target by 120% within first year.Grew "new business" acquisitions by 40% by expanding network and outreach.Grew return clients by ensuring post campaign follow up on experience and campaign success. Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.

Ba In Marketing, Marketing

Leadership Programme