GeneDx, formerly Sema4 Genomics, is a patient-centered health intelligence company dedicated to advancing healthcare through clinical reports and genomic data-driven analysis. Our focus is on delivering personalized insights that build dynamic models of human health and improve patient outcomes.Conducted thorough remote and in-person research interviews to uncover usability insights and validate assumptions.Interpreted research and user feedback to inform design concepts and prototype solutions for various personas including patients, healthcare providers, clinical researchers, and lab professionals.Facilitated kickoff presentations, live demos, brainstorming sessions, journey mapping, and competitive analysis between design, product and engineering teams to determine business goals.Collaborated and strategically partnered with stakeholders, product management, content marketing, user experience, and engineering leaders to drive decision-making and influence product roadmap, strategy, and design.Created wireframes, prototypes, and final high-fidelity screen flows in Figma and Sketch for our patient portal and prepared assets for handoff to the development team.Revamped the company's visual design direction, structure, clarity, and accessibility, while also creating a design system from the ground up to ensure consistent visual branding and standards across all GeneDx portals.Values diversity, inclusivity, accessibility compliance, ethical design principles, and mentorship.Produced research-driven design solutions that has increased user engagement, conversion rates, and supported business goals during Sema4's evolution from startup to publicly traded and profitable company.

Designed web/mobile apps, websites, and landing pages for Ticketmaster and Live Nation services and events.Collaborated closely with project managers, UX researchers, and developers to create wireframes, prototypes, and final designs for handoff.Developed responsive designs for the launch of new a season ticket membership service and integrated 3D Virtual Venue technology into single event purchase flows.

Designed digital social and marketing experiences for the AMC Network television shows Better Call Saul, The Son, and Into the Badlands.

Created visual materials, page layouts, and presentations for American Express and Grupo Modelo (Corona, Modelo) projects.

Conceptualized and created compelling designs for 8 marketing materials. Mentored, directed, and managed other designers and design interns. Prepared Keynote sales presentations for investors and new clients. Created brand style guide and worked with influencers to ensure all designs follow the highest possible quality.

Designed and developed web ads for Fox Entertainment shows such American Idol, Grease (the live musical), and Miss Universe.

Developed, designed, and delivered creative strategies for a broad range of social media campaigns via Facebook, Twitter, Instagram, Pinterest, Tumblr, and Snapchat.Responsible for maintaining and establishing, the look, feel, and execution of each brand’s social media micro content & digital creative campaigns. Notable clients included Spotify, Sour Patch Kids, Chips Ahoy!, HALLS, Ritz, HALLS, Dentyne, Trident, Stride, History Channel, and Nilla.

Directed all website, print, marketing and social media design materials for math tutoring start-up. This consisted of logos, icons, website layouts, style guides, print ads, banners, postcards, brochures, infographics, and business cards.Created company’s identity along with managing all marketing and advertising projects.Recreated video and image tutorials to assist students in understanding the education concepts clearer through effective and engaging design.Met with teachers to get feedback and improve the website’s UX and give LearnBop students the best possible and effective user experience.