Dana Dennis Email & Phone Number

Des Moines, Iowa Area

As a marketing manager, I work directly with the leadership of the traditional life team at Global Atlantic to drive sales of our products. Our team equips Sales and Distribution team members with the tools they need to deliver a consistent message about our value proposition for our agents and their clients through our educational materials, point of sale resources, our websites and events.

West Des Moines

Achieved an 80% placement rate for product within 4 years of introduction through relentless re-promotion and adaptive marketing approachesParticipated in consumer research, including concept testing for product line extensionsDeveloped consumer materials and agent guides Developed and delivered agent training and supervised consumer marketing tour at product launchManaged $2+MM contract with our primary health information vendorImplemented consumer outreach program, resulting in doubled participation by product ownersDesigned and implemented monthly reporting for product sales by state and region to highlight win/loss potentialRepresented Aviva and Wellness for Life to various state Departments of Insurance, resulting in additional product approvals enabling agents to sell Wellness for Life in their communitiesCreated a Wellness Fair Kit concept with booth materials and How To guides to equip agents with new opportunities to interact with prospective clients who were in our target market for the Wellness for Life riderSupervised a direct mail campaign coordinated with our national TV ad, leveraging the Wellness for Life concept to drive consumers to proactively seek out agents

Served as Project Manager for Compliance and Legal initiatives at Aviva USA.

Responsible for introducing and fostering development of Project Management discipline in the Conferences and Communications area of ISU-Extension.

Master'S Degree, Urban And Regional Planning/Economics Joint Program

Activities and Societies: President, Graduate Student Council. President, Graduate and Professional Student Senate. Student Representative.

Bachelor'S Degree, Political Science, Spanish, Latin American Studies Certificate

Activities and Societies: Sigma Kappa, Phi Eta Sigma, Portuguese Conversation Club, West Side Players, Unified ProgramMajored in Spanish.