Director, Solutions Marketing
CurrentAs Director of Solution Marketing, I help position our partners’ (Infor and NetSuite) business applications, data & technology capabilities and vast ecosystem of integrations to distinguish us in the market. In this key role, I will partner closely with PCG’s Marketing team, Services, Sales and Industry Go To Market (GTM) teams to deliver on PCG’s vision. Responsibilities:• Product Mastery and Storytelling: Own messaging, positioning, and narrative for specific verticals (e.g., Automotive, A&D) to elevate product features & capabilities to customer outcomes and business benefits, including business applications, integrations, data & technology/platform.• Become the competitive authority by gathering, analyzing, and sharing competitive information to shape PCG’s, Infor’s, and NetSuite’s positioning in the market.• Refine and validate buyer personas through thorough research and customer understanding.• Value Creation: Develop clear, compelling industry value propositions, based on challenges and solutions that resonate with customers and prospects.• Leveraging Partnerships: Develop joint value propositions for key technology partnerships, including AWS, and share impactful PCG and other customer stories.• GTM Success: Partner with Product, Enablement, Sales, and GTM teams to deliver sales plays and campaigns to drive the pipeline.• Marketing Strategy and Execution: Partner across Marketing to develop thought leadership, and improve Infor's and NetSuite’s positioning in the market including analyst relations. • Help develop solution experience & content for events, hosted and 3rd party tradeshows. • Help After Burner Group to develop content in the form of LinkedIn articles, blogs on InsightJam, podcasts, etc. as per the overall marketing strategy of ABG and PCG.• Develop Marketing and Lead Generation plan centering on Vidyard and YouTube videos, LinkedIn prospecting, InsightJam content like Demo Slams, and possibly other tools.