Leading global brand strategy, product marketing, and customer experience and support for innovative smart home and lighting solutions brand.

Spearheaded marketing for fastest growing networking products brand in North America.

Responsible for brand strategy and product marketing for WeMo Smart Home and Linksys networking brands.• Led Belkin’s marketing acquisition strategy for Linksys resulting in a new global marketing organization structure and updated brand strategy and creative platform for all touch points. • Launched the highly successful WeMo smart home automation brand and cloud application product lines earning Belkin Fast Company recognition as one of world’s most innovative companies in 2014.• Established premium WRT Linksys product line brand and spearheaded global marketing launch viewed as most successful in company history earning record ecommerce sales and increased market share.• Facilitated marketing partnership with Jarden Consumer Solutions gaining valuable brand exposure for Belkin with WeMo enabled Mr Coffee, Crock-Pot and Holmes products. • Pioneered global marketing launch approach for WeMo and Linksys product lines including CRM, influencer seeding, social, digital advertising and on site merchandising increasing sales for brand web sites globally.

Responsible for global marketing and omni-channel demand generation for mobile App and wireless products.• Directed successful global product marketing launch of new tablet and smartphone app-based products increasing sales for Apple retail, ecommerce, consumer electronic and mass market channels.• Managed successful digital advertising campaigns for multiple back to school and holiday periods exceeded KPI benchmarks and increased sales online and with retail partners for featured products.• Oversaw development of improved packaging development work flow which reduced time required to develop packaging for new products by 30%.

Responsible for marketing initiatives for globally distributed products. Managed a 15-member team.• Led global product launch of 12+ phone platforms resulting in $1 billion in annual revenue. • Launched first MTV branded wireless phone, in partnership with Virgin Mobile and MTV increasing brand recognition with strategic youth target and drove sales to exceed revenue forecasts 200%. • Directed youth viral and on-line marketing programs in partnership with record labels creating on-line buzz and demand for Kyocera phones.

Responsible for branding, advertising, corporate communication, and web initiatives. • Launched new ecommerce sites creating new revenue channels for the firm. • Implemented Search Engine Optimization generating positive ROI within the first year.• Led acquisition integration and development of new brand strategy platform.

Responsible for advertising and digital marketing for QUALCOMM brand globally. • Directed interim branding strategy to transition brand from QUALCOMM to Kyocera.• Led redesign and launch of new corporate web site with enhanced navigation capabilities.

Responsible for APAC regional marketing efforts to launch corporate brand and phone products. • Led launch of company brand and first CDMA phones in Southeast Asia, Australia, and New Zealand in highly competitive markets with significantly smaller budget.

Developed business cases and strategies for next generation digital media cable and satellite products.• Developed global marketing plan to secure investment funding for company entry into international digital television market. Managed $12 million acquisition of digital video solutions product line.• Closed deals with major entertainment companies and secured new business opportunities via technology licensing agreements.