Daniil Alekseev Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

- Managed the ad operations, supply and demand analytics teams including daily management, KPI setting, personal career development planning, mentorship- Responsible for the EU and US ad campaigns with a more than $10M annual revenue- Implemented a new operations approach, that allowed to reduce 4x time and efforts for ad management inside the department- Participated in the media buying strategies development with Product and R&D teams- Conducted extensive on-going supply analysis finding the right inventory niches with an aim of expanding a quality supply footprint to help grow and scale- Evolved media operations from a product perspective by providing valuable and practical feedback to the product team ensuring it is prioritised and delivered

- Established from scratch and trained a team of experts for a smooth and continuous process of launching and optimizing ad campaigns during the day and night shifts- Grew DSP project ad revenue by 85% for a large European company within a year

- Prepared and presented digital marketing strategies and trainings for the clients- Researched and tested new technological solutions (viewability buying, reach optimization) and partners - DSPs and DMPs- Participated in the agency's new business, prepared digital marketing tender offers with a $5M+/year budget- Conducted A/B and split tests for the optimizations of performance metrics in the Programmatic

- Full management of a startup (incl. bizdev strategy, monetization models, content plan, marketing strategy, etc)

- Worked on analysis of big volume of data for the Search services- Prepared and conducted A/B tests for the ranking algorithms