Responsible for all web analytics activities conducted for all web and mobile properties forPro TV. Among main responsibilities where tag management, tag implementationdocumentation for web development department, staying up to date with web analytics latest developments and challenges like facing user privacy and inform business leadersand development teams.Accomplishments: Maintaining a clear tag management framework for over 22 web andmobile properties, reporting and presenting to board members with periodicallyscorecards on major KPI’s.

Coordinating Pro TV’s second screen efforts in developing and delivering a new,enhanced content consumption experience along multiple screens - TV, mobile, tabletand web. Among major responsibilities where ideas briefing with major stakeholders fromcontent, marketing to sales, project documentation, maintaining and facilitating thecollaboration between external development teams and internal departments, monitoringand observing results and marketing efforts.

Preaching and delivering consciousness about a user-centric approach, user needs anintegrating the user experience and usability discussions in the development process inredesigning and launching new projects. Staying up close with design principles andusability best practices for websites with complex content architecture and navigation.Some of the touched areas: user research, content inventory and information architecturerecommendations, card sorting, wireframes, competitive analysis, usability testing, a/btesting.

Starting and leading the NewMedia research team to support different departmentsdecisions on consumer behaviors, new trends and market development. Fully anddeeply understanding and analysis of local markets and deliver and present them todevelopment, sales, marketing and Business Units’ Directors.Develop and support the web analytics needs for the Internet Division by analyzing webtraffic for more than 20 websites using web-analytics tools such as Google Analytics andScores. Create holistic dashboards from different data sources and websites forpresentation to management teamsAccomplishments: Web analytics tag implementation coordination, weekly, monthlyreports on website performances (excel, BI tools), market analysis, market estimates for:Internet Advertising market, Print advertising market, b2b publishing market, indooradvertising.Directly reporting to Group General Director.

Coordination of all quantitative research projects from client needs to analysis, reportingand presentation to client, including conclusions and recommendations. Research studiesconducted mainly on U&A, Customer satisfaction and Market Segmentation. Leadingalso the research call-center team.Directly reporting to Group Research Director

Performing analysis based on the conducted research projects, and preparation of presentation,report and recommendations with clients from FMCG industry. Analysis andreporting both on tactic (Consumer satisfaction studies, Product and packaging tests;Census research) and also strategic studies (U&A - usage and attitudes, segmentation,positioning).Directly reporting to Quantitative Research Manager.