Product Marketing Lead responsible for developing and executing comprehensive go-to-market strategies for key product lines, including AMF Flex, AMF BakeTech, AMF Workhorse, and other strategic product development initiatives. Collaborating closely with cross-functional teams, I represent the voice of the customer, identifying actionable insights that improve the customer experience and inform the product roadmap. Additionally, I lead the lifecycle marketing strategy and create engaging content for sales enablement that enhances our go-to-market activities.

Served as Product Marketing Lead, responsible for managing cross-functional teams that delivered go-to-market strategies supporting the launch of Capital One's new B2B SaaS division, Capital One Software• Accountable for showcasing products, services and customer experience that drive brand differentiation and increase demand generation • Managed central platform for product messaging & positioning - ensuring brand assets and go-to-market teams deliver a consistent message that differentiate the brand against competition and common customer objections• Successfully launched a market intelligence program that enhanced the sales process and informed key stakeholders with actionable insights through regular and ad-hoc intelligence share outs• Worked cross-functionally with teams across the line of business and amongst leaders to establish a shared vision, resulting in a defined scope for go-to-market activities, account-based marketing, and sales enablement• Led training and developed sales collateral, battlecards, social proof and presentations that enabled go-to-market teams• Awarded 2022, “Brand Way Award” for key role within brand launch and driving new sales lead opportunities

Served as Product Lead for HyperBowling and responsible for end-to-end customer experience that helped drive new business growth, customer engagement and loyalty, and served as subject matter expert for target markets and competition.• Forged relationships, created buy-in and developed shared agenda with product, engineering, and sales teams, helping to bring to life the vision of HyperBowling to new consumers (now available across 100+ locations)• Delivered the companies first B2C marketing framework, which streamlined the development and execution of go-to-market initiatives, as well as expanded the product’s total addressable market• Performed usability studies and market research to develop positioning and messaging for key verticals that led to the adoption of a pragmatic marketing framework across all lines of business• Owned and prioritized near-term product roadmap to deliver on business outcomes, and utilized data effectively to define success metrics and measure outcomes

Served as champion of B2B2C go-to-market strategies, inclusive of messaging, positioning, customer journey mapping, customer success and sales enablement• Developed campaigns that drove 70% of leads, contributing to $2.22 million in annualized net revenue• Drove sales enablement that optimized the lead life-cycle, and delivered 700-plus enrollments through pilot campaigns.• Instituted inbound marketing techniques that developed a pipeline for sales, resulting in over 1,000 leads per month• Championed customer-centric brand value proposition and content strategy within six-month time to meet rebrand launch date• Oversaw internal/external creative teams, managing multiple projects, and infusing marketing best practices• Led multi-channel content strategy and influenced the overall intent for customer and sales presentations, events, and briefings• Managed market research and customer intelligence that influenced stakeholders and business strategy• Awarded 2020 “Outstanding Team Achievement Award '' for enhancing the brands digital marketing capabilities

Served as Lead Marketing Strategist, supporting a full range of capital equipment and technology products. Owned strategy and execution of marketing channels, while supporting Product team as the go-to-market subject matter expert.• Increased overall web traffic by 23%, including 9% increase in organic search and 26% increase in campaign traffic, ensuring all digital assets were optimized for SEO• Developed and managed value proposition for high-impact, integrated marketing campaigns from concept to launch, attributing to a 19% increase in digital leads• Developed and executed integrated, multi-channel marketing campaigns that drove account growth and brand affinity• Enabled customer success teams to generate social proof and developed case studies that helped sales nurture leads • Led market research, product positioning and content strategy that helped shape go-to-market plans for new and existing products

Served as Graduate Assistant during during MBA program* to help lead the development of the 2018 Annual Virginia Grape Report for the Virginia Wine Board. • Managed the outbound data collection process and developed new inbound engagement techniques to increase participation • Led analysis of the aggregated data and developed insights that supported the comprehensive report delivered to the Virginia Wine Board*Graduate Assistant role was held while working full-time and actively enrolled in part-time evening MBA program

Served as Marketing Lead for sponsorships and events, helping to increase brand awareness and promote the company's mission-driven value proposition. Managed over 31 unique partnerships with clients such as the Science Museum of Virginia, Richmond International Raceway, Washington Commanders and 11 of the university athletic departments in Virginia.• Maintained 95% asset conversion rate, ensuring creative strategically aligned with business unit objectives, and maximized the contract value of sponsorships • Developed timelines and managed strategic marketing strategy for 61 events in 2013 and 87 in 2014, while managing rotating staff up to 15 brand ambassadors• Increased prospect data collection by 24% from 2013 to 2014 through partnership assets and on-site campaigns, leveraging experiential marketing campaigns

Served as marketing strategist for International B2B manufacturer, supporting business units with the promotion and rollout of new and existing products or service offerings.• Developed press releases, advertisements, and organization of national trade-show events that led to increase in qualified sales leads• Launched first social media platform and managed CMS which helped increase awareness and reach new audiences • Led market research that assisted in go-to-market execution and improved distributor and client relationships

Served as Facility Manger for University Wellness and Recreation Center while actively enrolled in a full-time undergraduate program• Supervised over 120 different employees in four different departments• Promoted memberships to potential members through one-on-one presentations• Trained new employees in job responsibilities, policies and emergency procedures • Handled member inquiries, and served as leader in emergency action plans

Served as a marketing intern to support the launch of Drive Smart Virginia's HERO campaign to increase brand awareness of the drinking and driving initiatives across Virginia• Increased awareness of non-profit organization through market research and initiated in person presentations• Developed and implemented strategic marketing plan to promote the HERO campaign, and recruited local businesses to augment the promotion of the program