Dana Reynolds

Dana Reynolds Email and Phone Number

Vice President of Marketing Fremont Street Experience @ Fremont Street Experience
Dana Reynolds's Location
Las Vegas, Nevada, United States, United States
Dana Reynolds's Contact Details

Dana Reynolds personal email

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About Dana Reynolds

After graduating with my Bachelor of Arts in Communication in the Radio, Television, and Film Program with Rowan University, I landed my first job as a Production Associate with NBC News, Philadelphia. I moved to the Big Apple where I worked as a Production Associate for MTV, Audience Manager for The Judge Hatchett Show, and Associate Producer for The Ricki Lake Show.Later I moved to Las Vegas to experience the agency advertising business with DRGM Advertising and Marz & Company. While with Marz, one of my accounts was Aristocrat Technologies. I was recruited in 2011 by the VP of Marketing to help lead the marketing department. I was successively promoted to my role as Senior Director of Marketing & Communications.Today I see myself as an innovative and intuitive storyteller who harnesses the creativity of the team to hone their focus to revolutionize marketing and promotional strategies. I am a resilient and honest leader who puts high value on integrity as a key principle of business operations. You will see me as an enterprising and resourceful marketing professional whose analytical mindset evaluates what’s working and keeps an eye on emerging trends and digital channels. STRATEGIC VISION – Conceptualized 3-year marketing and communications vision plan with digital content strategy, social metric and monitoring platform.BRAND DEVELOPMENT – Led product launch, strategic development, and rollout of Aristocrat’s top brand experiences, including Game of Thrones, Sons of Anarchy, The Walking Dead, and Batman.EVENT MANAGEMENT – Designed, themed, and planned 20K+ sq. ft exhibition space for Aristocrat at G2E, the gaming industry’s largest industry trade show, achieving Best of Show four consecutive years.CUSTOMER PARTNERSHIPS – Built strategic alliances with customers to launch and promote slot games to players, including ideating with the customer to amplify content on digital channels.I can be contacted via LinkedIn or e-mail-Danareynolds390@gmail.com702-927-3107

Dana Reynolds's Current Company Details
Fremont Street Experience

Fremont Street Experience

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Vice President of Marketing Fremont Street Experience
Dana Reynolds Work Experience Details
  • Fremont Street Experience
    Vice President Of Marketing
    Fremont Street Experience Nov 2024 - Present
    Us
  • The Cosmopolitan Of Las Vegas
    Director Of Brand Marketing
    The Cosmopolitan Of Las Vegas Jan 2024 - Nov 2024
    Las Vegas, Nv, Us
  • Mandalay Bay Resort And Casino
    Director Of Brand Marketing
    Mandalay Bay Resort And Casino Aug 2021 - Jan 2024
    Us
  • Luxor Hotel & Casino
    Director Of Marketing
    Luxor Hotel & Casino Sep 2020 - Aug 2021
    Las Vegas, Nv, Us
  • Aristocrat
    Senior Director Marketing Communications
    Aristocrat 2017 - 2020
    North Ryde, Nsw, Au
    Transformed marketing and communications for Aristocrat Americas, leading multimillion marketing budgets and 12 creative team members. • Scaled the marketing communications center of excellence during periods of significant growth to maintain relevance to rapidly changing digital marketing tactics to engage with the targeted audience.• Championed and launched strategic plan for Facebook, LinkedIn Americas, Twitter and Instagram, driving growth in LinkedIn presence 48% YOY growth from 2019 to 2020.• Orchestrated development of integrated marketing campaigns, projects, and presentations; ensuring agency delivers on strategy, on budget, and on time. • Drove Aristocrat Americas branding identity, positioning and archetype project.• Communicated overall marketing strategy to 800+ employee audiences at company Townhall meetings. • Implemented event application for customer and employee events which garnered over a 50% increase in usage YOY.
  • Aristocrat
    Director, Marketing Communications
    Aristocrat 2014 - 2017
    North Ryde, Nsw, Au
    Promoted to Director after transition in leadership to own the marketing and communication department and lead successful development, oversight, and execution of strategic marketing endeavors.• Directed creative initiative and logistics for the annual G2E trade show, garnering Best of Show in 2014 and 2015.• Synchronized personnel, materials, and resources to deliver impactful product launches annually.• Implemented and streamlined interdepartmental production management system.• Executed Oasis 360 Summit event management in San Diego with 300 casino operators (CIOs, CTOs) fusing environment, collateral, and logistics to create a compelling experience.• Maximized relationships as liaison to third-party licensors, entertainment companies, and talent for PR, special events, and personal appearances.• Generated successful new media marketing efforts to drive customer engagement and lead generation, supporting unprecedented company growth.• Drove ongoing collaboration between Aristocrat’s global corporate communications to ensure alignment on corporate initiatives and messaging. • Evaluated Aristocrat evolving brand identities and messaging to build an authentic brand voice.• Created multiple product campaigns meriting inclusion in gaming industry’s list of Top 5 Most Anticipated Games.• Revitalized creative team, transforming strategic planning and execution of product marketing campaigns and content development injecting share-worthy video, digital, brand experiences, and promotions.
  • Aristocrat
    Manager, Marketing Communications
    Aristocrat 2011 - 2014
    North Ryde, Nsw, Au
    Recruited by Vice President of Marketing to provide leadership to marketing team to focus on marketing strategies to elevate the department.• Drove development of brand, marketing identity, and tools to promote events to target audiences with marketing communication staff.• Led implementation of AristoApp for consumers and players to get information about slot games.• Implemented tools to provide metrics and reporting for sales leads utilizing the CRM database.
  • Marz And Company
    Account Manager
    Marz And Company 2007 - 2010
    Recruited by company owner as Account Manager for a marketing consultancy with principal account including Aristocrat Technologies, Shufflemaster, Wingate by Wyndham, and Mikohn Signs.• Cultivated, enhanced, and expanded comprehensive marketing programs for a roster of key clients.• Defined overall brand strategy, concepts, and use of analytics to increase consumer awareness, execute campaigns by the desired deadlines, and fulfill client expectations in collaboration with Marz’s creative personnel.

Dana Reynolds Skills

Marketing Strategy Direct Marketing Email Marketing Social Media Marketing Brand Development Trade Shows Marketing Communications Marketing Gaming Industry Marketing Event Planning Online Marketing Digital Marketing Experiential Marketing Product Marketing Product Launch Events Product Launch Print Collateral Campaign Plans Customer Experience

Dana Reynolds Education Details

  • Rowan University
    Rowan University
    Film
  • Kingston University
    Kingston University
    American Student Program
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Ai & Analytics

Frequently Asked Questions about Dana Reynolds

What company does Dana Reynolds work for?

Dana Reynolds works for Fremont Street Experience

What is Dana Reynolds's role at the current company?

Dana Reynolds's current role is Vice President of Marketing Fremont Street Experience.

What is Dana Reynolds's email address?

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What is Dana Reynolds's direct phone number?

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What schools did Dana Reynolds attend?

Dana Reynolds attended Rowan University, Kingston University, Northwestern University - Kellogg School Of Management.

What skills is Dana Reynolds known for?

Dana Reynolds has skills like Marketing Strategy, Direct Marketing, Email Marketing, Social Media Marketing, Brand Development, Trade Shows, Marketing Communications, Marketing, Gaming Industry, Marketing Event Planning, Online Marketing, Digital Marketing.

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