Dana Vogel Email & Phone Number

New York, New York, United States

• Oversee BuzzFeed's NY-based Branded Content department, responsible for custom articles, social assets, and turn-key display assets on BuzzFeed.com and HuffPost.com
• Supervise and mentor a team of full-time branded content writers, copy editors, and project-based freelancers
• Lead branded content campaigns — including multi-million dollar programs — from the pre-sale process through the final execution, across all industries but with an emphasis on retail, pharma, health, and CPG for.
• Collaborate with sales and product marketing to ideate, launch, and set pricing for new branded products to meet market needs
• Build and refine processes used by the creative, sales, and account management teams
• Set guidelines for creating content around sensitive topics including health, supplements, and body inclusivity with guidance from BuzzFeed's legal and editorial leadership

Greater New York City Area

• Supervised full-time branded content writers, while encouraging, mentoring, and guiding them on their career paths
• Hired and managed both project-based and full-time freelance writers and edit their work
• Led branded content campaigns from the pre-sale process through the final execution
• Worked closely with senior leadership to set larger team goals and oversee specific content functions within the creative dept.

Greater New York City Area

• Created exciting and shareable BuzzFeed content including lists, quizzes, shopping articles, long-form articles, interactive articles, social assets, and copy for display ads
• Produced strategies and content that solved client problems in creative ways that fit the BuzzFeed voice
• Owned the creative development of assigned programs from the pre-sale stage through postproduction and program launch
• Managed highly complex, high-pressure branded projects
• Pitched ideas, both internally and directly to clients
• Managed multiple projects at a time and worked with several different teams across the business organization

New York, New York

• Led creative for branded content campaigns with high-profile clients in the retail, CGP, and food and beverage verticals, including Macy’s, Ann Taylor LOFT, Victoria’s Secret, JCPenney, Etsy, Campbell’s Soup Company.
• Developed and executed branded content, which includes brainstorming, editing/writing, and GIFs
• Collaborated with sales to develop concepts that meet objectives and strategies for prospective advertisers
• Met with clients and agencies to help the sales process and to help manage the post-sales process
• Participated in and lead creative brainstorm sessions

New York, New York

• Assisted in the development of multi-channel marketing solutions for prospective clients of Rodale Grow, Rodale's custom content marketing agency
• Developed proposals and presentations to support the group’s marketing and new business development goals
• Provided research to the marketing and new business development teams to support proposals

New York, New York

• Edited and oversaw sponsored content on Babble.com and other Disney Interactive Family sites
• Assigned all sponsored content topics when bloggers commit to a storyteller campaign and continue to work with bloggers to flesh out and develop content during the duration of a campaign
• Created post topics for sponsored posts once a campaign was sold
• Contributed solutions and brainstormed ideas for RFPs and white papers
• Sought out new talent for participation in sponsored storyteller campaigns
• Worked with account managers to receive approval for sponsored posts with client review requirements

New York, New York

• Managed a staff of bloggers, while developing and maintaining relationships with these bloggers
• Approved/developed post ideas and edited posts for content, style, clarity and tone
• Worked to ensure bloggers are reaching individual monthly traffic goals by strategizing ways to generate traffic through analyzing trends in Omniture (formerly used Google Analytics) and helped bloggers improve their.
• Developed and implemented strategies for generating traffic by analyzing social media trends and traffic trends in Google Analytics
• Worked with bloggers to ensure that best practices were following in regards to SEO, headline writing, and image usage for blog posts
• Managed blogger invoicing and budgets

New York, New York

• Planned, organized, and wrote copy for two in-book taste tests for the “100% Good for You” section
• Researched and wrote copy for three online slideshows for the health section
• Contributed ideas to the home décor sections, specifically “50 Under $50” and “Dream Room”
• Transcribed interviews; assisted editors with research for articles; called in and returned samples featured in the magazine; communicated with outside public relations firms; sorted and responded to mail

Philadelphia, Pennsylvania

• Wrote news and feature articles and acquired art for the alumni publication of the Penn Law School
• Copy-edited reader submissions for grammar, style, and spelling

Philadelphia, Pennsylvania

Wrote weekly articles for the Weekend Magazine section of the largest newspaper in the state of Pennsylvania, including a cover story on a puppet exhibit at the Philadelphia Zoo

Philadelphia, Pennsylvania

• Managed a staff of over 30 writers at a daily, independent, student-run newspaper
• Assigned daily articles and edited three to five articles each night
• Wrote headlines and photo captions and requested photo assignments

Pittsburgh, Pennsylvania

Wrote one to two articles each week for the both the education and food desks of the largest daily newspaper in the Pittsburgh region